The road of a lot of lotus flowers

Author:Voice of Zhejiang Time:2022.09.02

Source: Voice of Zhejiang "Beautiful Village"

Reprinted, please indicate the voice of Zhejiang: zhejiangzhisheng

"Jiangnan can pick lotus, lotus leaves He Tiantian", in Zhejiang, many places have the history of planting lotus. Lotus seeds, lotus root, and loquat powder are traditional agricultural products of the "lotus" economy. However, this summer, in Wuyi County, Jinhua City, the three major Lotus Xuanlian in China, there was a lotus flower that became a "net red" product, and the "lotus" economy was also fragrant.

This summer Wuyi's fresh cut lotus flowers quickly became popular

Sell more than 2,000 flowers per day

Sales nearly 2 million yuan

At 6 o'clock in the morning, in the ten miles of lotus flower gardens located in the Dai Town of Liucheng, Wuyi County, Jinhua, Chaoyang took the tenderness of Yunxia on the lotus pond. Several workers wearing fishermen drew through the bush leaves and walked deep into the lotus ponds. They skillfully picked a bud or green or pink lotus buds with stems, and carefully stitched them in their arms.

After careful packaging, this fresh chopped lotus was distributed into ten boxes and sent to all parts of the country. The next day, Ms. Hangzhou White -collar Wang received a lotus from Wuyi. She patted the buds gently according to the maintenance of the maintenance of the maintenance, and the petals bloomed slightly, exuding a fragrance, as if they were just picking from the lotus pond. Ms. Wang said that a lot of lotus sold 10 yuan, but it brought her a different beautiful feeling. "The lotus makes people look more quiet, and it feels like an old village. It rains in summer, and then the rainwater flows from the stone steps, making people feel comfortable."

(Consumer "Buyer Show")

Ms. Shi, who works in Beijing, is also a loyal customer of Wuyi Fresh Cut Lotus. She has bought 6 times through the e -commerce platform. Ms. Shi said that the lotus in fresh cut flowers is rare, and there are many lotus varieties. Each purchase is like a blind box, and there are many surprises. "There are still many lots of lotus varieties. They are that kind of petals. There are many colors. In fact, they are unique, and the process of raising it is still very cured."

This summer, whether it is Tmall, JD.com, or Xiaohongshu, and Douyin, fresh cut lotus from Wuyi Shili Lotus Factory Garden quickly become popular, especially the white -collar workers of first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Successful "breaking". From early June of this year, the sales of retail and wholesale fresh chipped lotus in Wuyi Shili Lotus Prints Park were nearly 2 million yuan, and the average of more than 2,000 flowers per day.

I didn't expect

The lotus can also make fresh cuts and sell money

And sales are so popular

How is this little lotus "breaking"?

Who is the "trader" behind?

After 95

Give up in Suzhou's peaceful work and return home to start a business

Fresh chopped lotus as a gift

Accidental popularity

Wuyi Shili Lotus Print Garden covers an area of more than 500 acres, and has grown lotus flowers from more than 1,000 varieties worldwide. During this time, tourists shuttled from time to time to watch and take pictures. In a gazebo in the garden, a young guy with a clear eyebrow, with a lot of ponds, wearing a white coat, is introducing fresh chopped lotus flowers to netizens across the country through mobile phone live broadcast. It was the live -broadcast guy of Wuyi Xiehe "breaking" -Wang Huao.

(Wang Huao)

Wang Huao was born in 1997 and is a "second generation". His parents have been operating this lotus species garden for ten years. The business model of the Lotus Factory was the ticket income of tourists and sold lotus puffs and lotus seeds. In 2020, the epidemic of the new crown pneumonia was sudden, and tourists in lotus species garden decreased sharply, which indirectly led to the decline in sales of fresh lotus puffs and dry lotus seeds produced in the park.

At that time, Wang Huao returned to China from the University of California's soil science and found a good job in a company in Suzhou. Seeing his parents' anxious appearance, he decided to resign back to the hometown to help his parents through the crisis. Offline sales were blocked. He founded Wuyi Xuanlian online sales business and opened the first Xuanlian Tmall flagship store. From the perspective of young people to do agriculture, he should not plant it, and a fresh chopped lotus is accompanied by the fresh lotus pontoon purchased by the customer.

Wang Huao said that this time "unconscious insertion willow", only the "Liu Chengyin" behind. "Because many people have never seen the fresh cut flowers, and then the feedback is very good, the flowers they give are generally sent one, they think too little, we think more. Our fresh cut flowers are all heavy -petal lotus, which is very blooming. Yan. Many varieties are ourselves exclusively, and my dad has been cultivated, and others have not. "

When Wang Huao wanted to sell fresh chopped lotus as a separate product, some long -distance customers' feedback gave him a good stick. "In summer, the weather is too hot. At first, it was sent with a carton. After that, it was easy for customers to receive the lotus in the inside and stink. I was very lost, because it was really a lot of effort to make flowers here. The selection is very strict, I hope to bring beauty to others, we will be very sad when others receive this. "

How to solve the problem of fresh chopped lotus long -distance packaging?

Wang Huao tried to switch to the foam box and put the ice cubes, but the effect was still poor. After the lotus season in September 2020, he immediately went to Kunming, Yunnan to seek solutions. Kunming has the largest fresh -cut flower market in China. Wang Huao ran a lot of flower shops, asked many merchants, and learned about the packaging experience of imported flowers, and finally found the best packaging solution for fresh chopped lotus. "Our lotus is a foam box with ice cubes. Each lotus is packaged separately. There is a foreign orchid tube under each branch to ensure water supply." In the lotus season in 2021, Wang Huao successfully sold fresh chipped lotus flowers. From the beginning of 10 to 60 yuan, to 70 yuan, to 88 yuan, he sold 60,000 lotus flowers in 2021 with sales of 400,000 yuan. Wang Huao also led the team to uniformly designed the lotus packaging and advertising style of lotus, and shot short videos to share the beauty of lotus ponds on social platforms and display fresh cuttings flower arrangement works. In this way, relying on the market that opened the previous year and a new platform for development, the retail price of this year rose to 10 yuan, which is equivalent to a lotus flower that can sell 10 yuan.

10 years → 1000 lotus varieties

There is still him behind a lotus flower

During the interview, Wang Hu proud admitted that the reason why a lotus could "break the circle" quickly because he stood on the shoulder of his father Wang Nuclear. The lotus varieties that are chosen as fresh cut flowers are different from the variety of lotus seeds. It requires better petals, colorful colors, grand flowers, and not easy to drop petals. Wang Ning is a well -known "Lotus King", which has been well -known in Wuyi. In the past ten years, he has selected more than 1,000 lotus varieties, which has also made the lottery "breaking" with confidence.

At 4:30 in the morning, in the ten miles of lotus species garden in Wuyi, his father Wang Ning began a day of work. With his love for the lotus since childhood, Wang Nuolian contracted this lotus species garden in 2013. At that time, he was fascinated by variety selection. Today, under the attempt of his son Wang Huao, fresh chopped lotus sells well, and his energy is even more powerful.

(Wang Nung and Wang Huao)

Wang Nu said that more than 500 acres of gardens have more than ten fresh cut flowers including "big sprinkler" and "golden apple". Many of them were led by his son with his son, and he had cultivated and expanded himself.

"Da Sajin is a very old native species, which is on the other side of Yunnan Puzhi, and it also took a lot of energy. We were introduced from Shandong, Shanghai, and from many places. It is now more than 20%higher than the original output. We need to run a lot of places so that one or two, three or four varieties can be selected as a alternative, so that several new products will be launched every year ","

(Wang nuclear couple)

In the hardships of agriculture, Pharaoh had a deep understanding. Therefore, when his son Wang Huao proposed to return to his hometown in 2020, his instinct to his wife's instinct was "disagree" and "not support". But he heard his son's view of "new gameplay", and he shaken. "They use the Internet thinking to redefine the father's industry once, and after returning, we can get our industry to the next level. The division of labor is still clear. I am mainly breeding and reception. Packaging and delivery are mainly, children are mainly operating online. "

With the recognition of his father, Wang Huao said that he would take the road of entrepreneurship at the moment. "Looking for next year, we need to do more about the wholesale business of flower shop wholesale flower merchants, and strive to allow our structure to account for 50%of the proportion of the flower merchants. Being around my parents, I rooted in the countryside. I like my tranquility, which is my life I am very longing for. "

Wuyi is the origin of the three major Lotus Xuanlian. The county's Xuanlian planting area is more than 8,500 acres, and there are more than 10,000 people in more than 2,000 lotus farmers. Xuanlian processing and sales are the main source of income from local lotus farmers and lotus enterprises. Relying on this little Xuanlian, farmers' income has increased by more than 15%in the past ten years. Wang Huao's selling flowers not only drives nearly a hundred villagers in the surrounding villages, but also allows the lotus farmers to see another possibility of increasing their income.

Wuyi Yunxi Agricultural Products Professional Cooperative has a hundred acres of Xuanlian base. The chairman Pan Liangbo said that traditional lotus seed processing, concentrated time, and industrial chain is one. They are optimistic about the fresh cut lotus market and plan to act next year. "We also have the intention to try the fresh flower market. First of all, try to choose to cultivate the breed. The prospect of the flower is much better than the direct production of the lotus seed industry."

Moderator Xiao Cai

After listening to this story, what do you feel? Now, please go to Zhang Zhonggen, deputy dean of the China Rural Development Research Institute of Zhejiang University.

Hello, Xiao Cai, as a peasant in the new era, especially the younger generation we are talking about now, we often have to actively discover to meet the new needs of consumers. Then in this story, the young man of Wuyi, after discovering the new demand of consumption, he immediately developed into a separate product and sold lotus as a product, so in this case, it actually formed a series of "lotus" products Essence From the lotus, lotus puff, lotus seeds, lotus root, further deep processing can be performed later. In this way, it better meets the needs of consumers, and it is also a good model for agricultural quality and efficiency.

Zhang Zhonggen

Moderator Xiao Cai

From selling agricultural products, to selling landscapes, the "breaking circle" of a lotus, I think this is also a microcosm of the high -quality development of agriculture. Dean Zhang, do you agree with this view? We are talking about the high -quality agricultural development now. If I understand, the high -quality development of agriculture includes at least a few aspects of the connotation. From the perspective of consumers, the products provided by agriculture must meet the needs of consumers; In terms of agricultural production and operation activities, it must have good economic benefits. In addition, it does not destroy the ecological environment and even improves the ecological environment. Such agriculture really develops. So from the story just now, Wuyi's guy, his lottery, can be said to be a microcosm of our high -quality development of our agriculture.

Zhang Zhonggen

The reason why a lotus flowers can "break the circle"