[Qi Xin Zhanyin Objective] Sichuan Provincial Advertising Association: Call for 320,000 advertising units in the province to actively produce and publish the theme of "resistance" theme public welfare advertisements

Cover reporter Wu Bingqing

At present, there are still many outbreaks in Sichuan. The prevention and control of Chengdu's this round of epidemic has entered a key node. The "epidemic" cannot be resigned.

On September 1, the Sichuan Provincial Advertising Association issued the "Notice of the Sichuan Provincial Advertising Association on Strengthening the Prevention and Control of Epidemiums and Doing a Better Advertising Operation Activities" (hereinafter referred to as the "Notice"), and issued a call of 320,000 advertising units in the province, calling on the advertising units to fully fulfill the full province Give full play to the advantages of media propaganda in the advertising industry, and actively cooperate with the government and related functional departments to do a good job in the prevention and control of the epidemic.

According to the "Notice", all advertising units should resolutely do a good job in the prevention and control of the epidemic in accordance with the requirements of the epidemic prevention and control work and control measures, and actively perform the social responsibility of advertisers. , Give full play to the characteristics of wide media propaganda, long line, fast, and timeliness, actively produce and release the "anti -epidemic" theme public welfare advertisements, publicize the knowledge of epidemic prevention and control, and consciously spread the positive energy of resistance.

In addition, the "Notice" also clarifies the "red line" of advertising promotion: advertisements that prevent social stability and social public order, and harm social public interests; Advertisement of content and other content; do not publish false illegal advertisements that use epidemic information for commercial speculation; do not publish advertisements such as cheating or misleading consumers including absolute words, fictional original prices, false evaluations; Misunderstanding, deception, misleading consumer advertisements, etc.

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