Night purchases ignite the new business opportunities of Huangshi Consumption!

At the beginning of the night, the lantern at the beginning, and the night of the city was like the brightest star in the darkness. The dazzling place was full of prosperity.

After the sunset, the exhaustion of work fell quietly with the night, and Huang Shi was sending a hi purchase invitation to you! Limited time discounts, trunk babies, Midsummer Night Show ... Controlled the colorful night purchase life of the Yellow Shi people throughout the summer, and also ignited the new business opportunities of the city's night.

Moore City Night Show Consumption

Attack at the time of super limits, night acquisitions "real benefits"

"Freshly large peach peaches are discounted in a limited time, 7 yuan 9 yuan, 9 yuan 9 yuan." At 8 pm on August 31, the fruit shopping guide in Tuancheng Shanyueli Supermarket was selling loudly. The yelling sound attracted a group of customers, and consumers in the supermarket pushed the carts to the fruit show area to select fresh peaches.

The reporter found that some of the fruits and vegetables sold here were labeled with yellow discount labels. The products of this part were also very popular. In half an hour, more than a dozen customers selected discounted fruits and vegetables into the push car. Essence

According to Yan Ping, the executive department of Yuehuoli Supermarket's Operation Department, Yuehuoli Supermarket will do the "limited time discount" activities between 8 o'clock in the evening according to the sales of the day at 8 o'clock in the evening. The activity is also very strong. Like freshly squeezed fruit juice, it is sold at 50 %. Fruit, vegetables, juice products are usually popular, and they are often sold out in advance. In the evening, people who came to Yueli Supermarket were almost twice the day during the day.

In addition, during the night consumption time, the seafood area of ​​Yuehuoli Supermarket has become the "home" of young consumer groups. Yan Ping told reporters that buying seafood here also provides processing services. Many young people have been in shift at night, do not want to go home to cook, come here to buy some processed seafood, and go home to eat directly.

At 8 o'clock in the evening, the reporter saw that the dining area of ​​Yuehuoli supermarket was still full of dining people. The types of cooked foods in food stalls are also dazzling. Braised vegetables, cold dishes, soup fried noodles, steamed buns, sushi ... just moved the food street to the supermarket.

"I live alone, and sometimes I come to Yueli Lizhui to buy a cool noodle and a few cooked foods I like after class. I eat a meal in the dining area in the supermarket. It is very convenient. Mr. Wang, who lives in Tuancheng Mountain, told reporters.

Yuehuoli supermarket cashier area

Create a consumer scene night show "really interesting"

This summer, to say that the hottest and most popular part of the night show, I have to mention Yellowstone Moore. From the 520 Life Festival to the midsummer, Moore City's night is always bright and bright. From the "Green Horse" of Douyin's fire to the "Watermelon Taro" in the summer, the most conspicuous intersection of Moore City, the iconic giant gas film always attracts citizens' punch and onlookers.

In late May of this year, Huangshi Moore City Plaza held a beautiful Life Festival in Huangshi. Moore City gathered its own business district advantages. With the theme of the city camping that was popular this year, it created an atmospheric fashion exhibition and immersive performance, attracting offline citizens Participating, in the first half of this year, a wave of climax of the economy of urban exhibitions.

In July of this year, Moore City Plaza hosted the midsummer purchase night while it was hot. Play and buy a full range of night show feast.

Zhang Huijiao, manager of the planning department of Huangshi Moore City Commercial Management Company, told reporters that the event strongly stimulated the consumption enthusiasm of the people in summer and night. The total offline guide of the event was 250,000, an increase of 61%year -on -year. 10.22 million yuan. These two activities not only created the IP of Moore's brand activity, but also boosted the confidence of the merchants to participate in the exhibition and the meeting, but also greatly enhanced the commercial value of shops in the business district.

Trunk market

"Really power" at night when the trunk economy is rising

If the night economy of Huangshi is a splendid star in the summer night, the trunk market must be one of the shining stars. Since June this year, the owners of Huangshi have gathered and appeared on the streets of Huangshi, which stunned the whole summer.

"Hey, Huangshi also has a trunk market, so fun, let's take a photo of selfies!" At 8 pm last Saturday, citizen Ms. Qiao and girlfriend passed by Shengxin Plaza in Wuhan Road to see the lively trunk market forbearance Don't stop to take pictures.

The good -looking car is the same, and the interesting trunk is one thousand miles. From less than 10 car owners, to nearly 150 car owners, in less than two months, the scale of Huangshi Houchang City has developed rapidly. From online to offline, from WeChat circle of friends to Douyin, the trunk market has become a hot topic in the same city on the Internet.

The popularity of Huangshi Hou's trunk economy also attracted the attention of the local business district. Through innovation and integration, in July, Huangshi Houqian market also settled in the Huangshigang Wanda Business District for the first time to explore personalized business models to explore personalized business models Essence In addition, Huangshi's backbone group also conducted a dream link with the trunk groups of the surrounding cities, and successfully held a fashionable and novel offline market event such as the "Sunshine Plan · Twin Castle Blockbone Market".

Zhao Le, the initiator of Huangshi Houqian Market, told reporters that at present, Huangshi Houqi Box Market also has a "base" for fixed activities. According to the consumption needs of holidays, it will also gradually cooperate with the major scenic spots and business districts of Huangshi. At present, it is actively organizing, hoping to have the opportunity to do the largest trunk market event in Central China to make the night economy of lighting yellow stone. (Reporter Hu Jingwen/Photo)

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