Shandong: Positive energy surging and large flow integration, propagation of high -quality development new kinetic energy

The cumulative view volume of the live broadcast exceeds 370 million, more than 30 hot search and the same city hot search ... Recently, the Shandong Provincial Party Committee's Publicity Department deployed and planned, the 16 municipal coordination linkage, Shandong Radio and Television and other media organizations implemented In front of the new bureau, the "large -scale melting three -dimensional three -dimensional marching theme interview event ended.

Humanities and fertile soil can be cultivated deeply and are one of the "Nine CPC Advantages" in Shandong. At the Shandong Province 2022 work mobilization conference held in early February this year, Shandong proposed to focus on the "top ten innovations", one of which was to strengthen cultural propaganda and innovation. On July 5th, Li Ganjie, the secretary of the Shandong Provincial Party Committee, said in the investigation in the Central Division Media and the main news units in Shandong Province that publicity was also productive forces, and positive energy had a large flow.

The Twelfth Party Congress of Shandong Province is based on the theme of "Walking in the New Bureau" and depicts the beautiful blueprint for Shandong's development in the next five years. How to tell the story of Shandong in the new era, and showing that the "developmental motivation and the people's life is better", it has become a new topic. From July to August, Shandong Radio and Television sent nearly 200 backbone recruitment teams to interviews at the grassroots level, launched a number of high-screen hot masterpieces, and handed over a premium answer to mainstream media.

The long time span, the transfer of resources, and the new report form. In the two -month exploration and practice, what kind of "positive energy out of the circle" traffic password does Shandong Radio and Television master? On the land of Qilu, how can "positive energy" empower "large traffic" and "large traffic" into "productivity", so that the maximum variable of the Internet will be converted into the maximum increase in promoting high -quality development?

Sinking communication: Small screen thinking is dominated, and large -screen fancy presence can be "grounded" can "be popular"

The interview of the march -type theme reported that it was closely promoted to implement the spirit of the twelfth party congress of the Shandong Province, welcomed the main line of the 20th National Congress of the Party, and anchored "walking in front, opening a new bureau", and in tapping typical, showing highlights, enhancing confidence in confidence 2. Promoting morale is effective, and there are many breakthroughs in comprehensive use of multi -angle planning, multi -form presentation, and multi -platform dissemination.

Data has the most right to speak. Shandong Radio and Television uses "live broadcast+in -depth report+new media live broadcast+meling product" and other "set meals" to comprehensively use the "top ten innovations", "top ten industries" and "top ten expansion demand" in 16 cities. It is reported that the 16 -hour live broadcast live broadcast, 16 5 -hour mobile immersive slow live broadcast, the cumulative viewing volume exceeded 370 million, and the praise was 5.13 million+. This article, the total reading volume exceeds 200 million people, and painted together with the endless picture of Qilu's "walking in front and opening a new bureau". This time the media practice has a lot of inspiration for "positive energy must have large flow" -the "five major communication" models such as sinking dissemination, empathy dissemination, immersive communication, matrix communication, and circular communication help Shandong "positive energy out of circle" Essence

According to Liu Jun, deputy director of the Shandong Radio and Television Station Rong Media Information Center, the TV side is borne by the theme report team of "Shandong News Network". At the beginning of the plan, the team clarified the supply -side reform of the large -screen live broadcast and theme reports. The small screen thinking was dominated, and the large -screen fancy presence was presented to provide a merging feast for the people of the province and even the country. 1 hour live broadcast program production and launch of more than 350 short films such as connection, VLOG, secretary (mayor) interviews, etc., using new technologies, new forms, new methods, and new language states Fruit.

In addition, the whole process from the selection and shooting methods to implement the new media concept, which enriches the expression of theme reporting, and has formed a number of explosive videos. Liaocheng's short video "The Confession of Little Rabbit" uses the perspective of small animals to express the economic newspaper of a rabbit industry, which is vivid, interesting, and fascinating.

"Shandong News Network", video number, lightning news preview communication, secondary propagation of cutting and fragmentation, and "three transmission" of three -dimensional multi -platform dissemination after the live broadcast is over. Strong response. Li Weizheng, Secretary of the Party Committee of Qingxiang Community Party Committee, Liuyi Town, Changyi City, Weifang City, said that through live broadcasts, the highlights of other brothers and counties in the transformation of rural revitalization industries have been seen. confidence.

Complex communication: Adhere to the content of the content of the king, the mobile priority, the positive energy head net red, the Shandong star celebrit

Make the positive energy stronger and the main theme. The "Walking in front of the new bureau" large -scale melting three -dimensional moving theme interview is a breakthrough attempt for Shandong Radio and Television Station to practice "four forces", interpret "positive energy must have large flow", and promote media integration.

16 cities have entered a good situation, and they are in good stations. Among them, "Confucius and Mencius's hometown of Culture Jining-" Walking in the New Bureau "16 City Rong Media Live Entering Jining" has the highest viewing volume, reaching 33.44 million, Weibo topic of operation and maintenance in the live broadcast#These handed down horses in Shandong Noodle skirt is too beautiful# 面 面 面 面 面.

Dong Guangqiang, editorial board of Shandong Radio and Television Rong Media Information Center and director of the video operation center, said that the mobile live broadcast fully starts from the laws of Internet communication. According to the topic of user thinking and traffic thinking, grasping the advantages of positive energy and large flow, carefully carefully, carefully carefully, carefully carefully, carefully carefully, carefully carefully, and carefully. Choose the 16th Ground Energy Head Internet Red V, and cleverly connect with the host of Shandong Terrace to design links in accordance with the "scenario broadcast, interest -based review, interactive integration" and other links. "Hard theme" realizes "soft landing". Immersive dissemination: helicopter, crossing machine, and RV studio take turns in turns, netizens have "urged more" online

Adhere to the content as king, and we must keep positive innovation in order to realize "there must be a large flow of positive energy." The 5 -hour immersion slow live broadcast not only incorporates cutting -edge technical expression of 5G, AI, and MGC, but also changed the traditional interview mode to set the dialogue space in the landmarks of 16 cities in Shandong.

The key to the reason why excellent works can be voluntarily reposted by netizens is to realize the character transformation from "I said you listen", "I do you see" to "we are present together" and "joint participation". According to reports, the reporting teams are mostly based on post -80s and 90s, each with wonderful tricks, and constantly conduct brainstorms from the aspects of live script creativity and new technology application, and use innovative and interesting expressions to show vibrant Shandong. Netizens shouted "Unexpectedly" and "urged more" online.

Looking at the new breakthroughs in Shandong's "Top Ten Innovation", the new progress of the "Fortune Ten Industry" and the new results of the "Top Ten Expansion Demand", the spread of new media has prominently open, immersive, technological, all -media and interactive. Jinan Live sets the studio in a super -high building, and the beautiful scenery of Quancheng is full of views; Zaozhuang live broadcast on the shake boat and painting boat, and introduce hot air balloons and gliding umbrellas, cool and full; Jining live broadcast uses drones and paper fan to welcome The opening of Binwu opened a "breakthrough barrier" with 5 clues through the time through the time of the time of the Nishan Holy Realm; Linyi live broadcast combined with the popular characteristics of the local mall logistics and live broadcasts. The Chaofan Er display of Linyi Link.

In addition to launching live broadcasts every Wednesday and Saturday, Shandong Radio and Television also fully exerted its strength on the TV and the new media. , Continue to explode the circle of friends.

Matrix spreads: "joint model" live screen brush screen, "a game of chess in the province, a nation's network" shows the change of Shandong and the beauty of Shandong

With good content and creativity, how to spread wider? How to further convey the good sound of Shandong in the new era?

Lightning News, as the general starting point of Shandong's overall construction and operation of the Shandong Provincial County -level Rong Media Center. The 136 county -level Rong Media Center has all achieved technical interconnection with the Shandong platform. The travel -type theme interview reported that through the "Yiyun and Multi -Kitchen" high -efficiency passage collaboration mechanism, it opened up the provincial and cities, cities and counties, to further refine the power of the district and county media, extended the contact angle, and expanded the grass -roots public opinion positions. Lu Fei, a reporter from Liangshan Radio and Television Station, said that he linked live broadcast with Shandong Province, excellenced, polished details, improved his business level, and recorded the development of his hometown. It was really "super favorite" and "super memorable".

"Walking in the front of the new bureau" travel -themed interview activities realized the three -level linkage of provinces, cities, and counties, and more than 400 reporters practiced the "four forces" in depth. Interviewee confidence

Deeply cultivate Qilu, and actively deploy the national "circle of friends". The live broadcast focuses on the efforts of the entire network, the whole country, and the whole media. Lightning News Client and Learning Study Powerful Power, People's Daily National Party Media Information Public Platform, Huawei Browser, Sina Weibo, B Station, Video Board, Zhihu, Tianmu News and other platforms Launched the "joint -name" poster, and at the same time, it was distributed simultaneously in 136 districts and counties in Shandong Province; on Shandong Satellite TV "Good Morning Shandong", "Shandong News Broadcast", Shandong TV News Channel "Lightning Live Room", "Newson Boat", "Lightning Boat Festival" "Vision" "Vision" and other programs are converged to form a publicity formation of large and small screen interconnection, TV -end and mobile cross -screen dissemination, mainstream media and commercial platforms, and further enlarged the volume of communication and show the beauty of Shandong and the beauty of Shandong.

The content of the content, the intelligent communication, the media brand, and the integration of the platform. The content production and communication system of Lightning News "a game of chess and a network of a network in the country" mature, and continuously expand the mainstream ideological public opinion position with "combination boxing". "Walking in front of the new bureau ｜ Sea fishing is so happy! Many manuscripts such as "Genghai No. 1" marine pasture to watch modern fisheries "and other manuscripts have been recommended by central media and business platforms.#来 来 How many surprises are there? Essence

Circle communication: enhanced transmission and interaction, online and offline context created products are constantly sending, integration and communication effect can gather the abundant potential energy of high -quality development in Shandong

One of the biggest features of new media different from traditional media is the inherent interaction. The theme reports must continuously meet the needs of diversified, personalized, and younger users, integrate content with social elements, and open sharing.

The Weibo topic of "boasting my hometown" of lightning news operation and maintenance exceeded 180 million. During the period, netizens can participate in the topic of the topic to interact with special cultural and creative gift activities through live broadcasts on Lightning News, Weibo, video number, Douyin and other platforms. The global limited edition "Closer to Confucius" Cultural Tourism, Cultural and Creative T -shirts such as Cultural Tourism, Cultural and Creative T -shirts attracted countless netizens to actively participate. Netizen@网 网 网 said, "The hottest two months, the most burnt live broadcast"; the name of the netizen@网 网 小 小 小 小 小 小 小 小 小 小 小 小 小 小 小 小 said, "Every city in Shandong brings us surprise." At the same time as online live broadcast, the live broadcast content is presented simultaneously in the core area of ​​each live city. At the same time, the theme posters were published in the city's buildings, crossing streets and bridges advertisements, and carried out the "Call for the hometown" offline. Further release, the influence and coverage are further expanded.

Shandong Radio and Television strictly explored "positive energy must have a large flow", vividly interpreted the new driving force of Shandong's development in the overall situation of service development, tapped the new gravity of Shandong's development in deep -quality high -quality content, and highlights the new vitality of Shandong's development in the improvement of communication efficiency. A group of bright numbers interpret positive energy surging and large flow with strength; a high -standard live broadcast shows the poetic and paintings; new industrial scenarios highlight the surging vitality of Shandong scientific and technological innovation; , Happiness overflows the screen ... Two months of dominant screen reports take you to know the new Shandong.

In the new era and new journey, based on the new stage of development, implement new development concepts, serve new development pattern, and promote high -quality development, Shandong bravely picks the beams. See, Qilu's children keep in mind, pioneer innovation, and anchor "walking in front, opening a new bureau", and hard work, dedication, first -class, but flags are seizing. Intersection

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