New IP debut, strategic new product release!Zhao Liying, a red dates, also came to send blessings

[Dahe Daily · Dahecai Cube] (Reporter Xu Bing Ding Qian Tang Dynasty Jin Pei Molitan Chen Yujing Ding Yangtao Zhang Keyao Zhu Zhe and Ma Teng Fei Ranheng Intern Li Bo Photography) Jin Qiu sent it cool, red dates fluttered.

On September 3rd, the 2022 Chinese Zao Township Tour Tour and the 20th Red Jujube Culture Festival in 2022 with the theme of "Red Move China Wake" opened.

The twentieth red dates culture festival coincides with the 30th anniversary of your establishment. The highlights of this event are constantly and exciting -you miss you to launch a new IP and release three new strategic products. At the same time, guests from inside and outside the province also gathered in Xinzheng. Reconciliation of red dates+healthy tracks. In addition, the exclusive Henan province's first "enjoy the Yupin" live contest competition was also hot.

The summit is supported by the Henan Provincial Department of Cultural Travel. I really miss your health food Co., Ltd.

【The wind is upright】

Thirty years of deep cultivation of red dates

Inject a strong motivation to stabilize growth

On September 3rd, the 2022 Chinese Zao Township Tour and the Twenty Red Jujube Culture Festival · The 3rd China Red Daming Medicine Tongyuan Summit was held in Xinzheng.

△ Tang Xingli

Tang Xingli, deputy director of the Henan Provincial Development and Reform Commission and a member of the party group, said in his speech that seven months before 2022, the total retail sales of consumer goods in Henan Province increased by 0.6%year -on -year, higher than 0.8 percentage points nationwide. Tourism revenue increased by 149%and 243%year -on -year, showing a good development trend. The new Zhengzheng red dates represented by you have a booming economy, and the "red dates+tourism" in ecological tourism, health care, and cultural experience are strong. Typical cases injected strong motivation for steady growth.

△ Zhou Yaoxia

Zhou Yaoxia, a member of the party group of the Henan Provincial Department of Culture and Tourism and the deputy department director, said that the Zaoxiang style tour is a symbol of the beautiful life of Henan tourism. The development of Xinzheng Cultural Tourism has made a model for the development of tourism in counties and cities. In the development of rural tourism, there are Dabie Mountains, Funiu Mountain and other places in Henan. The Henan Provincial Department of Culture Travel has recently selected 195 Kangyang villages to let health and health enter the lives of the people. In the next step, I hope that you really miss the red dates to drive the countryside, and use the "red dates+" model to let beautiful products go nationwide. With Zhengzhou City, it will push the gourmet tourism products with red dates to the country.

△ Wang Shuhui

Wang Shuhui, a member of the party group and deputy mayor of Xinzheng City People's Government, said in his speech that in 1978, a jujube nucleus was unearthed in the Xinzheng Pei Li Gang site, which confirmed the long history of the new Zhengzheng dates. Inheritance has enhanced the self -confidence and pride of the people of Xinzheng. The annual event not only conveys the true feelings, affection and friendship of the hometown of red dates, conveys the hard work and kindness of the people of Xinzheng, but also continues to enhance the city's popularity and reputation, and truly contributes to the economic and social development of Xinzheng.

Zeng Yingrui, deputy minister of the United Front Work Department of the Henan Provincial Party Committee and secretary of the Party Group of the Provincial Federation of Industry and Commerce, Zhang Huixian, member of the Standing Committee of the Xinzheng Municipal Party Committee and Executive Deputy Mayor of the Municipal Government on behalf of the Henan Provincial Federation of Industry and Commerce and Xinzheng City, the 30th anniversary of the establishment of the good luck.

△ Zeng 瑞

Zeng 垂 曾 said that private enterprises are important forces to promote Henan's high -quality development. For 30 years, I really want you to drive 100,000 troops to engage in the red dates industry. Drive a industry, benefit one party, and let you really want you to be a household business card that is well -known and well -known in the world. I hope you want to grasp the general trend of the times, integrate into the overall situation of the times, firm confidence, dare to try to try, strive to be the leader of the industry, build a century -old store, and make greater contributions to writing a more colorful chapter in the new era.

△ Zhang Huixian

Zhang Huixian introduced that since its establishment in 2002, you have deeply cultivated technology research and development, strengthened brand innovation, and made small red dates into large industries, becoming the largest leader in the country's red dates industry, the largest variety, and the most advanced technology. The province's only won the Gold Award of China Trademark. This year, it has won the most valuable brand list in China for the fourth brand value of 13.23 billion yuan. I hope that you can use the brand to lead the advantages, make full R & D and innovative articles, and continue to enhance corporate influence and product competitiveness. Xinzheng City will focus on creating a better and better business environment to help enterprises sustainable and healthy development. △ Shi Jubin

"Xinzheng is the place of entrepreneurship. Under the hard work of the million Xinzheng people, Xinzheng commented on the top 100 counties and cities in small and medium -sized cities across the country. In this hot soil of Xinzheng, the main industry has been cultivated for thirty years, and has made eight major contributions to the industry: one is to change the quality of Chinese red dates, the other is to change the method of eating dates. The third is to bring red dates to the brand era. The fourth is to create a beautiful business card in Henan. Fifth is the first share of the listing of Chinese red dates, and the sixth is to promote the listing of red dates. An industry standard.

【Highlights and presences】

I really miss your new IP debut for the first time

Large documentary "Xinzheng" starts

The excellent traditional culture of China is profound and long -distance. It is the spiritual life of the Chinese nation. Henan, Henan, and the oldest of the Yellow Emperor's new Zheng Zheng. It is the source of the world's red dates. The source is 8,000 years old. Rotten into magic.

As the inheritance promoter of the red dates culture and the 5000 -year -old Huangdi culture, on the morning of September 3, I really miss you at the summit for the first time to launch a large red and yellow culture IP -Feni and Xiangzi.

I really want your deputy general manager Shi Xun to explain the brand positioning of "Feni" and "Missing Tsai", which will carry the brand positioning of "high -end red dates like you", witnessing that you want you to make red dates "one centimeters wide, one kilometer deep, deep, one kilometer deep ", Close to the corporate vision of" I really want you to do only jujube, but also become a leader of healthy foods ".

△ stone training

"The Twenty Red Jujube Culture Festival coincides with the 30th anniversary of your establishment. I really miss your new IP with the word" good 'as the background creativity. Mythical color and self -interesting traffic, with the help of multi -form and multi -field touch, strengthen educational contemporary young people, guide the younger generation's attention and love for red and yellow culture, auspicious folk customs, and through multiple forms such as digital collections and blind boxes, to tourists Delivery and miss you cultural and creative gifts. "Shi Xun said.

Xinzheng is an ancient city of the millennium, living in the heavens and the south of the river; below the Tzu Mountain, and the Luohe River. In order to strengthen the inheritance and innovation of the Xinzheng regional culture and achieve the effective spread of the important regional culture of Xinzheng, at this event, the large documentary "Xinzheng" was officially launched.

△ Zhou Yihu

According to Zhou Yihu, director of "Xinzheng" documentary, the humanistic documentary "Xinzheng" has 4 episodes, each episode 30 minutes, the whole article will be displayed in the overall environment of Chinese civilization and even the history of world civilization, which fully shows the Chinese humanistic history of more than 8,000 years of Xin Zheng 8,000 years. With factual scientific statements and cultural evolution as the minutes, with the theme of humanistic stories, focusing on major historical events and cultural construction in the history of the new Zhengli calendar, describing the new Zheng Zheng of Chinese culture, this will be greatly spread to the spread of the cultural image of Xinzheng, which will greatly play a great one to greatly play a great one. effect.

【Fire in】

"Enjoy Yupin" live contest runs through

The consumer goods industry is an important people's livelihood industry and traditional advantageous industry in Henan. How to promote consumption continues to recover, cultivate and strengthen the "live broadcast economy", and give play to the role of consumption on the economy of the economy. It is particularly important.

At the same time as this summit, the Henan Provincial Development and Reform Commission, Henan Provincial Department of Industry and Information Technology, Henan Provincial Agricultural and Rural Affairs Department, Henan Provincial Culture and Tourism Department, Henan Provincial Rural Revitalization Bureau, I really want you to exclusively host Henan The first "Enjoy Yupin" live entrepreneurial competition was launched at the summit.

It is reported that the first "Enjoy Yupin" live contest in Henan Province will run through the Red Dates Culture Festival. The live broadcast contest brings together thousands of foods, clothing, home, home appliances, cultural tourism and other consumer brands in Henan Province. Tens of thousands of anchor experts are promoted online.

△ Sun Yaolin

At the meeting site, Sun Yaolin, director of the Employment and Consumption Division of the Henan Provincial Development and Reform Commission, appeared at the opening ceremony of the Red Dam Culture Festival to introduce the relevant situation of the first "Enjoy Yupin" live entrepreneurial competition in Henan Province. Sun Yaolin said that since the start of the competition on August 3 this year, as of August 28, a total of 688 players, 278 companies, and 616 products have registered for the competition. Among the players, there are well -known live broadcasts of the entire network, as well as rookies that are newer. The products are well -known brands around the world and new brands that have pushed out new brands, with both old brands and new generations. As of 24:00 on September 2nd, a total of 8462.55 views in the live broadcast room, with a cumulative sales of 55.8813 million yuan, and a topic participation of 60 million+.

"Henan is a large economic province. The total economic volume has been fifth in the country for many years. In the past ten years, the average annual gross product has increased by 7.1%. The per capita disposable income of residents has doubled. The huge market potential is the basic advantage of developing new consumption. It is the basic force of stabilizing and stimulating consumer demand. "Sun Yaolin introduced that relevant data statistics have been that the number of anchors in Henan has exceeded 2 million. New employment has adapted to the needs of development and new consumption, increasing income, and promoting consumption growth.

Subsequently, the representatives of Yinji, Yonghe Platinum, Yuntai Mountain Scenic Area, and MCN institutions shared the experience of the first "Enjoy Yupin" live entrepreneurial competition in Henan Province. At the end of the event, the Chinese Zao Township Style Tour and the 20th Red Dam Culture Festival officially launched in 2022.

【Health Discussion】

Academic and medical industry big coffee gathers

Discuss how red dates guard women's health

Eating jujube and red face for a day.

In the afternoon of the same day, experts from academic and medicine gathered at the Summit site to talk about the unique red dates legend in China, focusing on the multi -dimensional dimensions such as culture, nutrition, and meanings, and the theme of red dates was related to women's health. Knowing that we will reshape thousands of years of health proverbs and help the special labels of the Xinzheng Scriptures.

At the same time, to protect the health of women with food and care, and escort each woman who is in trouble, the "Healthy China 2030 · National Women's Food and Health Guardians" successfully lits at the summit scene. Video blessing.

Ding Wenjun: For women, red dates are even more good and good

△ Ding Wenjun

Ding Wenjun, editor -in -chief and general manager of Life Times, said at the summit scene that since ancient times, jujube trees have been listed as one of the five fruits. "There are three dates on the day, and they are not old." The spread of these folk sayings fully reflects the important position of jujube in traditional health culture. Especially for women, red dates are even more good and good.

"In order to popularize the knowledge of more authoritative and professional red dates, at the end of September, the Life Times will publish the healthy and nutritious white paper of the women's red dates with like you wanting you. Digging and understanding. "Ding Wenjun said.

Patson: Red dates are suitable for long -term consumption

△ Ma Guansheng

Ma Guansheng, director of the Department of Nutrition and Food Health at the School of Public Health of Peking University, delivered a keynote speech on "Chinese Women and Red Dates Health Nutrition" to interpret the current status of Chinese women's consumption of red dates, jujube nutritional ingredients, and how to eat red dates. A feast of a food and medicine homologous knowledge.

Based on jujube is rich in biological active substances, it has the effects of antioxidant, liver preservation, and soothe sleep. Among the traditional Chinese medicine prescriptions, red dates are more common. So, what should red dates eat? Ma Guansheng suggested that red dates should be consumed for a long time. Generally speaking, ordinary people should consume 3 to 5 daily to eat, and can be eaten with Xiaomi, rice, buckwheat, kidney beans, yam, and cereals. But Ma Guansheng also reminded that people with diabetes and hypertension should consider their own situation when eating red dates and eat reasonably.

Regarding health and health, doctors have the right to speak. At the Summit, Chen Gaiyun, Director, Deputy Chief Physician, Deputy Chief Physician of the First Affiliated Hospital of Zhengzhou University, Chen Gaiyun, a national registered nutritionist, Liang Rui, deputy chief physician of the Nutrition Department of the First Affiliated Hospital of Zhengzhou University, Liang Rui, a national registered nutritionist, and the First Affiliated to Henan University of Traditional Chinese Medicine. Zhou Suzhen, deputy chief physician and associate professor of the hospital, and Yang Tingting, the attending physician of the Department of Clinical Nutrition Department of Henan Provincial People's Hospital, conducted in -depth discussions on the topic of "red dates and health". Four experts have stated that women's health is from the inside out, balancing diet and reasonable nutrition is the foundation. Moderate exercise, sufficient sleep, and good attitude are equally important. Jujube can play a role in nourishing qi, blood, and warmth, and can play a certain effect on improving women's physique and skin. Miao Mingsan: Jujube has high medicinal value and economic value

△ Miao Mingsan

Miao Mingsan, a scholar of Central Plains and vice president of Henan University of Traditional Chinese Medicine, introduced the core efficacy factors of red dates: "Jujube contains a variety of physiological activity ingredients, such as jujube polysaccharides, flavonoids, cyclic nucleotides, and triple categories , Alkaloids, etc., have high medicinal value and economic value. "

He believes that as the world's second largest consumer consumer country, my country's consumer market share has increased year by year, and consumer groups are becoming more younger. In order to cater to the health concept of consumers, it is necessary to expand the functional scope and types of jujube health foods. It is recommended to draw inspiration from traditional Chinese medicine, accurately locate consumer groups, and develop fist products targeted.

Liu Na: Doufefi is very suitable for the Chinese tongue and stomach

△ Liu Na

Liu Na, a nutrition expert of the Chinese Entrepreneur Health Engineering Health Education Commission, said that health foods must include two major elements, namely healthy ingredients and advanced technology. Healthy ingredients should have the characteristics of natural, safe, and nutritious. They are rich in high -quality protein, vitamins, and dietary fiber. Add and adopt advanced production processes to achieve green production, lock nutrition, and leave health.

In her opinion, I really want your new product "Doufei" is a very representative healthy food. It uses frozen and dry new technology to inherit the classic food of the Chinese nation. Gastrointestinal, with broad market prospects. In the future, you can consider adding more healthy ingredients to increase the richness of the homology characteristics of food and drugs.

【New Product Modification】

I really miss your three strategic new products for launch

Health, freshness, convenience is keywords

△ Liang Jianmin

It is worth mentioning that at the Summit site, Liang Jianmin, the chief brand product officer, released three new strategic products- "embrace you", "simple kitchen", "Doufei", health, freshness and convenience. Key words.

Among them, "embrace you" focuses on the jujube folder, and the two foods that combine them are called "hug", so that the product is enough to be affordable. At present, there are three products "embrace you", using "jujube nobles" -ash jujube as the main raw materials, jujube cascade to use Vietnam W320 cashew fruit, jujube bonett fruit uses South African blue root fruit, jujube walnut uses Xinjiang Aksu in Xinjiang Aksu The warm 185 variety of walnuts are direct products in origin. "The crafts we use include 18 unique fresh -locking processes, which can retain the sweetness of just the branches, and we can from raw materials to finished products in 3 hours." Liang Jianmin said.

At present, the prefabricated vegetable industry is quietly becoming a popular new track. I really want you to sacrifice the "simple kitchen" series of products and cut into the prefabricated market. It is understood that "simple kitchen" includes four products: "My Breakfast", "My Fan", "My Fresh Decoction" and "My Fresh Drink".

Among them, "My Fan" has a fan of stew, hot fans and tomato eggs. Among them, the stewed fans contain 11 kinds of vegetables and high -quality pork, which is sufficient. Through the frozen -drying fresh black technology, 97%of the nutritional value of food is retained; 12 kinds of ingredients such as pork, shiitake mushrooms, fungus, gold needles, pepper, pepper, pepper, etc. , Let Henan people eat the taste of their hometown; sour and sweet tomato eggs fans contain 10 kinds of food per cup. Tomato eggs are matched and nutritious.

At present, the market size of plant protein products is large. In 2021, my country's plant protein market size reaches 123.4 billion yuan. It is expected to reach 130 billion yuan in 2022. The market size is still growing steadily. At the same time, plant protein is an excellent alternative to animal protein. Soy plant protein products have gone through the era of traditional handmade products represented by tofu, the 2.0 era represented by soy milk powder, and 3.0 era represented by soy milk.

In view of this, you want to make red dates. You Health Food Co., Ltd. has launched his attention to the field of plant protein, launched frozen dried beancurd- "Doufi Fei", and created a new era of plant protein 4.0 with frozen dried technology. "The target crowd of Doufeifei is 18 ~ 45 years old, and the exquisite women who have accurately control sugar intake and pay attention to healthy life." Liang Jianmin said that Doufei uses minimalist formulas, except for soybeans, rice, and Xiaomi. Essence "Moreover, the way to eat is very convenient. You only need to add warm water until the water injection line, tighten the bottle cap and shake it. After 15 seconds, you can enjoy a bottle of fresh bean flower." Liang Jianmin said.

Red move China, diet awakened.In the context where more and more people pay attention to, you really want you to launch three specialized, fresh and convenient strategic products, or will lead a new wave of healthy diet.Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

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