Old store Huanxin, New Store's first show, consumer coupon linkage, carnival upgrade ... Nanjing Road's soft hardware upgrade, showing the cultural heritage of the century -old commercial street!

Nanjing Road Pedestrian Street ushered in another round of software and hardware upgrades.

In early September, the two stores opened during the same period: in the middle of the pedestrian street, Shanghai No. 1 Medical Store with a history of 69 years of history opened; and a few steps to the Bund, the tide play brand Bubble Ma Ma Ma Ma Ma Special Global Flagship Stores opened in Hongyi Plaza; after a while, the Bailian ZX ZX Chuangqu Field, which was born out of Huailian Commercial Building, is about to appear at the end of the year ... the "trendy face" for Nanjing Road.

Not only that, the connotation of Nanjing Road is also under development. The "100 million yuan consumer coupon" of Nanjing Road Pedestrian Street has spilled two rounds, both of which are spikes. At the activity level, 2022 G-POWER Nanjing Road Pedestrian Street E-sports Carnival kicked off today. The second national digital sports activity organized by Nanjing Road Commercial District will also further promote the in-depth integration of digital industries and business and tourism, showing the century-old commercial street. Strong cultural heritage.

Old Store Huanxin: 69 -year History First Pharmaceutical Store Renewal

On the morning of September 2nd, the 69 -year -old Shanghai No. 1 Medical Store was renewed at No. 616 Nanjing East Road. At the same time, the "first Bailian Health Festival" also kicked off.

Standing in front of the first pharmaceutical store, the original narrow entrance has been transformed into a full -open one mirror. When you enter the store, you can see the new pattern of the store: the trendy light raising drinks added on the first floor are more young. Customers who buy nourishing health products are endless; on the second floor, consumers can see consumers experience fast physical examinations on the new health test center. The cross -border purchase area next door attracts people with the needs of overseas nutrition and health products. Buy quickly; in the aging center on the third floor, elderly consumers are consulting the smart pension project to experience private custom -made pension life; there is a new special pharmacy (DTP) service area on the fourth floor; Diagnosis and treatment projects and famous Chinese medicine have attracted many patients to come to the doctor.

Zhang Haibo, the person in charge of the first pharmaceutical, said that the first pharmaceutical store after renovation is not only an upgrade of the image, but also continuously innovated in service, breaking through the traditional pharmacy experience model, increasing the dimension of the product line, and creating a one that can provide consumers with one. The comprehensive health Mall format of station health and health experience -healthy town.

The reporter learned that the first pharmaceutical store will continue to be renovated on the sixth to eighth floor. At that time, 3D naked eye screens will be introduced. Through technology, more health elements will be integrated into the old name, bringing you a more shocking visual experience. In the future, one -stop health town will also start in various districts to bring you more health experience.

The "first Bailian Health Festival" was launched at the same time on the same day, and is committed to creating a new concept of new health and health care, so that citizens can understand, support, and care for care. A family. It is understood that as a participating merchant in this "love buying Shanghai" event, the first pharmaceutical store will also join the first pharmaceutical "health gas station" in the three major business districts of Bailian Quyang, another city, and Bailian Central Ring. Various health activities and products.

New Store First Show: Bubble Mart Global Flagship Store to Nanjing Road

The cooler giant tide played IP image Skullpanda appeared, with a total area of ​​more than 500 square meters ... On September 3, the largest offline retail store in Bubble Mate opened in Hongyi Plaza, Nanjing Road. It will create a landmark -level tide -playing cultural experience center, and add the code for the "leading the market and define the trend" for the first street of China Business.

From the perspective of the overall design, the Bubble Mart's global flagship store takes the "future sense" and "science and technology" as the keywords, and the theme is "color original power field". The unique charm of IP; the second layer of the theme is "Arrive in the New World", inspired by the Space Molly series, depicting a space travel map with a sense of future vanguard, which seems to travel with molly space. In order to achieve the exquisite details of complex components, some structures are also combined with 3D printing technology. In addition, the reporter also saw that there are many interactive areas on the second floor, allowing consumers to have more in -depth interaction with IP.

Data show that the brand's trial operation from August 14th to officially opened, and the global flagship store was popular. With the opening of the first floor, it took the first to sell the bubble Mate offline retail store.

Shanghai has the country's largest retail scale and the most active consumer market in the country. It expands new space and develop new opportunities in the process of creating a domestic large circulation center node and a domestic and international double -loop strategic link. one. It is reported that there are a number of heavy new products in the global flagship store of Bubble Mart. During the trial operation, the exclusive derivative Molly Shanghai Fenghua series badge is released, "Oriental Pearl", "Grape Window", "Bund", "Speaking Machine", "Expo Hall", "Expo Pavilion" "The design is very urban characteristics, attracting a large number of consumers to buy.

The person in charge of the store said that in the future, the MEGA collection series of Bubble Mart's high -end tide play products will also launch the first urban cultural limited SPACE MOLLY SHANGHAI 021. In addition to the exclusive sale in the global flagship store, SHANGHAI 021 will also be as Shanghai's many lines. The next commercial industry is linked to inject new vitality into offline consumption. Today, Xiong Meow, the creator of Skullpanda, who has been hot in the past two years, will appear in the flagship store and hold a signing meeting in the mall's atrium. Wang Ning, Chairman and CEO of Bubble Mart, said, "As a world -renowned trendy cultural capital, Shanghai has continuously accelerated the pace of building international consumer center cities in recent years. Shanghai is also one of the core cities of Bubble Mart's business layout. We I am glad to see the global flagship store successfully landing Nanjing Road. I hope that through this store, everyone can make everyone more intuitively feel the charm of the tide and play culture, and at the same time help create more new offline consumption scenarios. "

The 3rd Shanghai "Five -Five Five Shopping Festival" is being held in full swing. Analysts believe that the landmark of Mart's global flagship store on the landmark of the land and the global launch of many new products is conducive to better play penetration. Regional culture, enhance consumers' experience and interaction in consumer scenes, and promote further recovery of consumer confidence.

E -sports starts, showing the cultural heritage of the century -old commercial street

2022 G-POWER Nanjing Road Pedestrian Street E-sports Carnival kicked off at the same time yesterday. This is the second national digital sports activity organized by Nanjing Road Commercial District. Stimulate the vitality of innovation and entrepreneurship in the business district, and highlight the strong cultural heritage of the century -old commercial street.

The theme of this carnival event is "Creation G Future", focusing on highlighting the future of the digital cultural industry and the future of young people. It also represents "Chinese power", "youth power", "e -sports forces" and "Shanghai power". At the same time, activities such as national style dance performances, anchor group photos, COSER shows, and peripheral game challenges will further consolidate the unique IP content of G-POWER, and help G-POWER continue to glow and heat in the next few years, attracting e-sports , Gathering, interacting, and exchanges such as the new circle and new youth groups such as the second dimension, and forming a gathering place and trendy district for young people on Nanjing Road.

At the opening ceremony, the Digital Innovation Industry Youth Development Alliance was officially unveiled. It aims to integrate high -quality digital industry and Internet industry resources. Taking "learning practice, combination of engineering and science" as a policy, combined with well -known enterprises such as the Internet, digital industry, Yuan universe, etc., grafted grafting In colleges and universities, promote the integration of schools and enterprises, cultivate outstanding talents in specific fields, promote the high -quality development of "integration of industry -university -research" in the digital creative industry, and further help Shanghai to build the "world e -sports capital".

According to the relevant person in charge of the G-POWER event, on the basis of 2021 G-POWER national e-sports, the G-POWER carnival event in 2022 will continue to increase in digital empowerment, industrial development, talent employment, cultural heritage and other directions to build A unique business district e -sports and digital economy development path. It is reported that since August 12, more than 600 teams, 2800 e -sports enthusiasts, and the enthusiastic participation of many brands and enterprises such as Vendo, China Telecom, Youshi Coffee, etc. The quantity exceeded 250 million.

It is reported that Nanjing Road Pedestrian Street Commercial District will use the opportunity of e -sports carnival to start from the characteristics and history of the business district, explore the road of real economy in the "post -epidemic era", break the physical barriers of online and offline, excavate electronic sports and traditional commerce and traditional business Cross -border potential, seize the development of the tourism industry's development and system of integration, help traditional business transformation and upgrading, build a new engine of the development of new business, drive new consumption, and live a new economy, and further become Shanghai International Consumer Center City Construction contribution.

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Author: Xu Jinghui

Photography: Yuan Jing

Edit: Zhou Yuan

Editor in charge: Tang Weijie

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