Prosperity and green environmental protection have become the mainstream of the moon cake market this year

Author:Smart Life News Time:2022.09.04

Provincial Consumers Association released moon cake over packaging consumer inspection report

On September 2nd, the "Report on Examination of Consumption of Mooncakes for Over Packaging of Mooncakes" released by the Shanxi Consumers Association showed that although the mainstream of the moon cake market is "affordable, green environmental protection", the problem also exists. It is understood that the event was completed by 20 consumer rights protection volunteers from August 19.

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basic situation

The scope of consumption is wide

The basis for the basis for this inspection is: "Consumer Rights Protection Law", forced national standards (GB23350-2021) "Restricted Commodity Excessive Packaging Requirement Food and Cosmetics" and its No. 1 modification order, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the Ministry of Commerce, and the Ministry of Commerce The "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry (hereinafter referred to as the" Announcement ") jointly issued by the General Administration of Market Supervision (hereinafter referred to as the" Announcement "), the State Administration of Market Supervision and the Provincial Market Supervision Bureau" Regarding the overwing of goods, "sky -high price" Notice of issues such as moon cakes and crab card coupons.

The online inspection mainly views more than 200 categories of Taobao, Meituan, JD, and Tencent Huiju.

Offlined body inspection mainly involves Mitter, Wal -Mart, Gongtianxia, ​​Tang Jiu, Jinhu, Wangfujing, Vientiane City, North American Xintiandi, North American N1, Zhongzhengtian Street, Huayu Baihua Valley, AD Plaza, Impression City, Yingze Hotel, Lihua Hotel, Xinghewan Hotel, Hubin International Hotel, Shanxi Hotel, Mayo -State Hotel, Longcheng International Hotel, Shanxi International Trade Hotel, Kaipipusky Yueping tea space, pure green teahouse, Huaxiangyuan tea, Wuyi star tea industry, Tsui Hong Kong seafood, Daoshan village, Shenchi moon cake, double synthesis and other 32 sales outlets.

Green environmental protection is the mainstream

It is found that affordable and green environmental protection has become the mainstream of the moon cake market this year, and the price of bulk moon cakes is between 3 yuan and 15 yuan per piece. The number of moon cakes in the gift box is nine most common, and most of them are concentrated in 100-499 yuan per box. Gift box packaging forms are diverse. There are mainly packaging such as expansion, packets, and drawers. Most of them are made of paper materials with length and width of about 2030 cm. Some products are also made of iron boxes, leather bags, and wooden drawers. Supermarket malls are mainly simple packaging or single packaging moon cakes. There are still some gift boxes sold in some shopping malls, hotels, stores, and tea shops. Mixed -handed products include tea, red wine, chocolate, and nuts. With reference to the new and old standards, from the number of packaging layers, the simple packaging does not exceed 3 layers, but the price of iron, leather, and wood-based gift boxes is more than 3 layers of packaging between 268-499 yuan. The shelf life is most common in 80 days.

Moon cake gift boxes sold online are rich in paper, mostly paper packaging. Merchants show low -priced and simple packaging in the form of pictures and video descriptions to become mainstream. The price of each box is 49-268 yuan.

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main problem

Moon cake price is near "red line"

There are still problems with over -packaging problems mainly on gift box packaging: some packaged use of expansion, packets, and drawers, one layer one after the other; some use iron boxes, leather, wood and other materials, and the packaging is particularly delicate; Some gift box packaging costs have exceeded 15%of the product sales price.

The problem of setting and mixing is more prominently the new national standard requires that moon cakes should not be mixed with other products. But from the perspective of physical sales stores, gift boxes are more common. Mixed products mainly include tea, red wine, chocolate, nuts, dried fruits, etc. For example, "Dragon City Ritual Moon Cake", Jinhua Mooncake "815 Presentation", "Seven Stars with the Moon" gift box, "Colorful Jinren Mid -Autumn Festival" gift box, etc., all have problems with mixing and selling.

The "sky -high" moon cakes are significantly reduced, but the phenomenon of playing "wipe the ball" still exists in June this year. The "Announcement" jointly released by the four departments such as the National Development and Reform Commission clearly requires a key supervision of boxes with a unit price of more than 500 yuan. In the special operations of the "sky -high" moon cakes carried out by the State Administration of Market Supervision and the Provincial Market Supervision Bureau, they also put forward clear requirements for excessive packaging and raising prices. In the consumer inspection, consumer rights protection volunteers did not find moon cakes of more than 500 yuan, but the price was nearly 500 yuan.

The sales behavior is not standardized During the inspection process, consumer rights protection volunteers have purchased a dozen kinds of moon cake samples. Most of the names of the sales invoices do not directly write moon cakes, but the names of catering costs, health products, condiments, etc. It is not in line with reality.

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Opinions and suggestions

No to "sky -high moon cakes"

Operators should strictly implement the standards and strengthen self -discipline operators engaged in moon cake production and sales. In other laws and regulations, strictly implement national compulsory standards, strengthen corporate self -discipline, do not produce excessive packaging foods, do not use precious materials such as precious metals, mahogany and other valuable foods, do not sell "sky -high" moon cakes, do not sell moon cakes and tea and other products mixed Commodities, the first responsible person who saves resources and protects the environment, operates in accordance with the law, and safeguards the legitimate rights and interests of consumers.

Strengthening market supervision and standardizing business order, market supervision departments, should strengthen the supervision and random inspections of food over packaging, focus on the implementation standards of moon cake production and sales enterprises, conduct random inspections on the safety of moon cake food foods, and increase investigation and punishment of violations of laws and regulations. Special attention pays special attention to the sales price of more than 300 yuan and high -end gifts developed in the name of restaurants, teahouses, restaurants, or developed in the name of cultural and creative. Strengthen publicity and advocate green minimalist consumption restrictions on excessive packaging. Advocating green and simple consumption is the consensus of the whole society. You should make full use of media resources to vigorously promote green low -carbon packaging, simple and moderate consumption concepts, and promote the harm of excessive packaging to environmental and economic development. The progress and effectiveness of the excessive packaging and governance work, and guide the whole society to resist excessive packaging and extravagance. Vigorously promote the concept of excellent Chinese traditional culture, guide festival products to return to the origin of traditional culture, and promote festival consumption and festival culture to return to the truth.

Establishing the tracking and checking mechanism after the Mid -Autumn Festival, the inventory and recycling product treatment of the company should be tracked and supervised, and the moon cake manufacturers should do a good job of removal of moon cakes and destruction of moon cakes exceeding the shelf life moon cakes. Using "recycling moon cakes" and "recycling fillings" as illegal acts such as raw materials and processing other foods and changes production date.

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