Countdown!Douyin grabbing "Hui Shi Hubei" catering consumer coupon

The Yangtze River Daily Da Wuhan Client September 5th (Reporter Liu Ying) Mid -Autumn Festival National Day, double festivals are coming, tourism, dinner, shopping, etc. will usher in the peak of consumption. In order to accelerate consumption replenishment and potential release, and better play the role of consumption's traction on the economic cycle, Hubei Province will issue the second and third rounds of consumer coupons this year. Douyin Living Service is a designated service platform for the 2022 "Huimou Hubei" consumption coupon, issuing catering consumer coupons, and consumer area covers 17 cities and states in Hubei.

On September 6th, the launching ceremony of the second round of 2022 "Huimou Hubei" consumer vouchers will be held in Yichang Xiba. It is reported that the second round of consumer vouchers will be issued in two batches, and the first batch is 20:00 on September 6; the second batch is September 16 20:00. The third round will be distributed in three batches for 20:00 on September 29; 20:00 on October 9th and 20:00 on October 19th.

The pictures of this article are provided by the huge engine urban research institute and Douyin life service.

Consumer vouchers stimulate ordinary people to "buy and buy"

Wuhan becomes the most enthusiastic city with coupon grabbing

"Hello, can your store use consumer vouchers?" Starting in June, such voices can be heard everywhere in Hubei/Wuhan Avenue. The issuance of the first round of consumer vouchers of "2022 Huimou Hubei" successfully stimulated consumption and drove domestic demand.

According to the data report released by the 2022 "Hui Shi Hubei" consumer (first round) released by the Giant Engine Urban Research Institute, compared with May, the number of trading orders on the Douyin Life Service Platform in June this year The seventh nationwide rose to the sixth place in the country. Citizens' spending power on the Douyin platform has also greatly improved. Compared with the same period last year, the per capita consumption expenditure on the Douyin Life Service Platform increased by 38%year -on -year.

The people have eaten as the sky, and the Hubei people are never ambiguous in terms of "eating". In June, the consumption amount of users on the Douyin life service platform increased by 68%from May, of which the consumption amount of the catering industry increased by 88%from May. At the same time, the data also shows that Wuhan citizens have the highest enthusiasm for grabbing coupons and the strongest consumption enthusiasm.

Whenever the dining peak period, the dining stores in Wuhan's major business districts are full, and there are many diners who are lined up with numbers. "The issuance of Hubei Consumer Coupons, there are 16 stores in the Hubei area of ​​Hanjiang Mountain to participate in the activities of the Douyin platform." Han Ye, the person in charge of the Hanjiang Mountain buffet barbecue brand, said that thanks to the strong support of the platform, the promotion of the people, Hubei More consumers in the region have learned about the self -service of the Hanjiang Mountains, bringing the real benefits to consumers, and increasing the popularity of the Hanjiang Mountain on the Douyin platform. Data show that during the issuance of consumer coupons, the number of vibrators in Hanjiang Mountain increased by 57%month -on -month, and video playback increased by 119%month -on -month.

Douyin Hubei merchants have increased by nearly 3 times from the beginning of the year

72% of the catering industry

From snacks to dining, the distribution of consumer coupons has also made Hubei catering industry a lot of money. According to the data report of the 2022 "Huimou Hubei" consumer coupon (first round), during the issuance of consumer coupons, the number of Douyin punch cards in Liangpinpu increased by 646%month -on -month, and video playback volume increased by 8710%month -on -month.

The relevant person in charge of Liangpu Puzi said that about 400 shops in Wuhan area participated in the Douyin platform activities, which exceeded expectations. "This is the first time we have participated in the consumer voucher on the Douyin platform. The early stages of the platform's vigorous propaganda, experts and anchors have obvious effect on us. Many shops will receive a lot of nuclear selling Douyin platform consumer coupons a day. customer."

With the opportunity to issue consumer coupons, Douyin Life Service brings new business growth to Hubei catering merchants, and more and more catering brands have settled in Douyin Life Service Platform. Data show that in June of this year, the number of merchants covered in the Hubei region increased by nearly three times the number of merchants in Hubei region, of which 72%of the catering industry accounted for 72%.

With the opportunity to issue consumer coupons, Douyin Life Service brings new business growth to Hubei catering merchants. "Thanks to the government for this consumer voucher event, and the Douyin platform also thank the Douyin platform for promoting and drainage for us." The person in charge of the brand of Wuhan Fat Fat Shrimp Zhuang said that the Hubei Consumer Coupon effectively led to the business of 26 direct -operated stores of Fat Fat Shrimp. The amount of growth and reaching the highest level of history, consumer participation is very high. During this period, fat shrimpzhuang also took out additional discounts to superimposed the use of consumer vouchers, so that consumers can enjoy dual discounts.

Nowadays, more and more Hubei catering brands have settled in the Douyin Life Service Platform. Data show that in June of this year, the number of merchants covered in the Hubei region increased by nearly three times the number of merchants in Hubei region, of which 72%of the catering industry accounted for 72%.

In June of this year, the Banqiu Shanxi Restaurant settled in Douyin. Based on 0 fans and 0 traffic, it seized the consumer coupon dividend. In the month, the total amount of the merchant in the Douyin single platform exceeded 2 million, and the number of fans increased by more than 4 digits. number.

"Under the blessing of consumer vouchers, the overall turnover of the restaurant in June reached the peak of the first half of the year." The person in charge of Wuhan Banqiushan Store said that during the issue of consumer vouchers, the overall unit price of the brand increased by 10 to 15 yuan, online marketing The effect is good feedback on offline turnover.

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