Quick Comment ｜ Ending "Charging Assassin" requires innovative heroes

Recently, the topic of shared charging treasure increased on the hot search. The Beijing Youth Daily reporter saw that the price of most charging treasures is currently 3-4 yuan per hour, up to 10 yuan for one hour. Consumers said that the price cannot be seen before lease, and it is hoped that manufacturers can increase price transparency. ("Beijing Youth Daily" on September 4)

Faced with a maximum of 40 yuan full of electricity, the media exclaimed: How did the shared charging treasure become a "price assassin"? The reason for this is because of the "slow kung fu" because of the shared charging treasure. Compared with the mainstream mobile phone charging interface, the shared charging treasure takes at least 4 hours before it can be filled with a common capacity mobile phone battery. Calculated by charging 3-10 yuan per hour, how can the price be not expensive?

It is not difficult to see from the financial report of the platform enterprise that these companies have paid huge amounts of incentive fees to point partners and channel partners. The platform companies do not "add more interference." Why? Because of the market competition around the shared charging treasure industry, it has not yet got rid of the dispute over the point. Whoever has a lot of points and excellent location will get more user resources. Therefore, it is not surprising that the platform companies that are accustomed to "burning money" for market share are spoiled to cooperative merchants, and even a little wide vertical. This is why the "charging assassin" occupies the market.

How can we break the "strange circle" of the price increase of shared charging treasures? In the final analysis, it depends on innovation. On the one hand, this requires model innovation -introducing consumer demand into new consumer scenarios, and to achieve diversified operations. For example, the exploration of the upstream industrial chain of the charging treasure promotes the deep integration of the industrial chain and the innovation chain. On the other hand, this requires technological innovation -the advancement of the battery technology and wireless charging technology. When the new technology gradually matures and stands on the heel, the power bank may become the "yellow flower" in the market. By then, the "charging assassin" naturally did not attack.

In addition, in the development of new formats, market supervision is always indispensable. Focusing on a series of problems such as user experience, after -sales service, and product quality of the sharing economy, relevant departments need to strengthen attention and research, continuously improve regulatory measures, and maximize the living space of various "price assassins".

Text/Guangzhou Daily commentator Yang Bo

Figure/Guangzhou Daily · Xinhua City reporter Mo Weiyan

Guangzhou Daily · Xinhua City editor Hu Jun

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