Alibaba, TCL, Tencent, etc. launched new Internet public welfare gameplay

Cover reporter Wu Yujia

From the abduction of Weibo many years ago, the ice bucket challenge to the later "children's gallery", the Internet public welfare has never lack of topicality, and there are new tricks every year. On September 5th, when the seventh "China Charity Day" came, many Internet companies such as Alibaba and TCL launched new gameplay of public welfare activities, so that public welfare can participate in everyone's participation and can be carried out every day.

Alibaba: The first "Love Doudou" growth system can also be very interesting

This year's 95 Public Welfare Week opened the "Public Welfare Beans Plan" on the basis of the "3 hours of everyone", using a virtual "love bean" to develop a system to stimulate the interest of young people to participate in public welfare: users can participate in the pioneering start and benefit. Reading, Yi Qi writing, Yiji Guess, Yizi, and Yizi University of Pan -Pan -Pan Welfare activities can obtain the corresponding number of "love beans". The operation and maintenance funds of many projects such as rural children's playgrounds, football fields, sports bags and other items.

At the same time, during the 95 -Public Welfare Week, the platform also launched the "Love Bean Donation" function. The user obtained by the user can do secondary public welfare. Users can choose the public welfare project they are interested in to donate. For love beans, Ali's public welfare will donate corresponding funds to the corresponding public welfare projects.

Interestingly, 2 days on the launch, the platform issued 4 million love beans a day, but users donated 3 million love beans through donations to help their favorite public welfare projects with actual actions, such as "guarding the Laohegou Nature Reserve" Two days have been full of love beans.

TCL: "Ten Years of Voices" sound collection is launched to create a "public welfare candlelight radio"

TCL Charity "Ten Years Voices" sound collection is launched on the Himalayan APP to create "TCL Public Welfare Candlelight Radio". TCL Public Welfare Foundation paid tribute to 2.9 million rural teachers across the country, and also called on the public to pay attention to the new problems of rural teachers in the context of the new era of rural revitalization.

Tencent: Launched the "One Flower and One Dream" public welfare and innovative gameplay

Tencent has launched a new model of "One Flower, One Dream" this year, and launched the "Little Red Flower Love Book". It can be done well in doing good red flowers. Users' daily and persistent public welfare makes everyone fall in love with public welfare.

Specifically, the public participation in this activity mainly includes three parts: ① Get Xiaohonghua through good things; ② donate Little Red Flowers to support public welfare dreams; ③ Pay attention to and supervise the implementation of public welfare dreams.

During this year's public welfare day, each user can choose one or more public welfare dreams and donate their own little red flowers. When the donation of the public welfare dream has achieved a certain goal, the Tencent Foundation will link professional partners in the industry in the industry. , Experts, etc., screen out public welfare institutions in an open, transparent, and strict manner, and jointly land on the public welfare dream, so that the public welfare dream will become a formal public welfare project. In the future, the platform will continue to disclose the progress of the project, so that users can continue to pay attention to and supervise the implementation of their dreams, and are expected to witness the "miracle" brought by a little red flower.

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