Reservation half a month in advance, high -end homestays "new favorite" for vacation?

Farewell to "Cloud Tour"

High -end homestays have become "the protagonist of traffic" during vacation

Summer travel boom has just retreated, and the Mid -Autumn Festival holiday is coming again. Where do you want to go to play?

Whether it is a hot "micro -vacation" or a long -distance trip across provinces, people's travel is inseparable from accommodation. The residents have gradually become the "new favorite" in people's vacations. This trend has spread from the summer season to the Mid -Autumn Festival holiday. Not only that, the data shows that the more high -end homestays, the more competitive, the more than a five -star hotel.

Has the high -end homestay fire?

August 26th Hua Zhu Luxin · Hu Chen Grain Light Luxury Design Hotel Booking Screenshot

High -end homestays gradually become "the protagonist of traffic"

In recent years, consumers 'travel radius has changed from traveling abroad to provincial and suburban tourism. The micro -travel and rural tourism markets around the city have risen rapidly. At the same time, tourists' demand for personalized experience and quality accommodation has been further improved. According to a special survey by the China Tourism Research Institute, 37.2%of the respondents accommodation accommodation accounted for 20%to 40%of the total cost, and 12%of the respondents accommodated accommodation by 40%to 60%. The willingness to increase the accommodation conditions has prompted high -quality high -end homestays, short -term rental villas, and camps at the holidays and even surpassing five -star hotels in the same period, and the higher the end of the homestays and room types, the sooner they have been booked.

In response to the changes in people's needs, Lueyue Group CMO Zhu Yujia has its own point of view. "High -end consumption has always been an indispensable demand in travel vacations. High -end consumption can often bring higher emotional value. High -end homestays are important carriers. "

People have been on the Internet for a long time, and their emotional value hopes to move from the Internet to offline, and eager to feel the fireworks and natural beauty of humanity downhill. Under the trend of new consumption, the new travel model of online and offline integration provides more possibilities for people. Zhu Yujia said, "High -end homestays are a settlement point, which allows people's emotional value from the virtual Internet to offline homestay experience."

At this stage, people pay more attention to high quality during vacation travel and enjoy leisure. According to data from the Tourism Research Institute, the overall rental rate of Huazhu Luxer (July 1-August 15), Huazhu Luxer (High-end B & B Brand of Liaoyue Group) increased by 38%compared with the same period last year. In the Mid -Autumn Festival, the small holiday homestay reservation, the Huazhu luxury homestay store is difficult to find a room.

On the eve of the popular holidays, the fundamental reason why the high -end homestays show the price up is that the real high -end homestay can often provide services that are equivalent to the price, and the immersive homestay experience that five -star hotels do not have.

"Huazhu has a complete service system, and different price proportion corresponds to different service standards." Huazhu luxury has formulated strict standards for his own stores, which allows consumers to get a comprehensive experience in it. Compared with Huazhu luxury, the current situation of lack of standards and system training in the homestay market has long existed, which has made the homestay market presenting many irregular operations.

Based on the needs of promoting the healthy development of the homestay market, recently, ten departments such as the Ministry of Culture and Tourism issued the "Guiding Opinions on Promoting the High -quality Development of Rural B & B". The guidance emphasizes the key tasks of enriching cultural connotation, strengthening product construction, and guiding the development of standards, and strengthening the brand's leading tasks.

From the perspective of practitioners, Zhu Yujia believes that the guidance specifies the basic homestay market and sets the industry standards for health, safety, services, and operations for the rapidly developing homestay market, which will help increase more rich cultural connotation products The birth of the high -end homestay brand also gave a good time for high -end homestay brands.

"There are still many scarcity landscapes in the great rivers and mountains of the motherland to be tapped. These places need the strong blessing of high -end homestays, so that more of the motherland's good rivers and mountains are seen. As the operator, our admission can be supported by the local government. This It has a positive effect on high -end homestays. "Zhu Yujia said.

It is not difficult to see that with the change of the demand for travel consumption scenes during vacation, people's longing for beautiful and pure leisure life during the journey promotes the birth of policies, capital investment, and high -quality homestays. One of the "flow protagonists" of consumption.

Let the body live in a "storytelling" homestay

As one of the "protagonists" of vacation, high -end homestays need to be "differentiated" in order to better develop in the homestay market with serious homogeneity and increasing competition. In this regard, Zhu Yujia said, "Based on the design sense and immersive experience of flowers, the number of 150+ stores and the extensive geographical distribution of 58 cities with the number of 150+ stores and covered 58 cities, breaking the restrictions on the repurchase of high -end holiday homestays, and promoting flowers to flowers The repurchase rate of building luxury as a homestay brand has reached a new high in the industry.

As the forefront of the number of high -end homestay stores, its huge market share stems from its own design and immersive experience.

The unique sense of design is one of the characteristics of the luxury homestay. It is understood that Huazhu has a special homestay design and building team. Relying on the comprehensive consideration of the local natural landscape and humanistic style, starting from the external design, trying to tell people a moving story about man and nature.

Located between the Huazhu Luxer and Huchen Greece Light Luxury Design Hotel, located between Ninghai Mountain in Zhejiang, is full of design. The pipelines are intact to the original appearance. The back -shaped courtyard design allows the building to have a good dialogue with nature and resonate with history and modernity. Huazhu Luxury · Huchen Grain Light Luxury Design Hotel's appearance map

The design sense of high -end homestays is not only reflected in the design, but more importantly, the spiritual connotation of the homestay is implanted. Huazhu luxury Hu Chen Grain Light luxury design hotels are surrounded by mountains to create a cool place for people. The large space accommodation environment allows people to enjoy vacation life indulging. Undoubtedly, it provides people with a unique "spiritual food". It has become a "spiritual home" for people's leisure vacation, and it has continuously attracted more people to come here to check in.

"We create high -end homestays and create a high -quality life. We are very willing to integrate into the local culture and natural space. In -depth mining of distinctive experience value to increase consumer experience." In Zhu Yujia, high -quality life The protection and unique design sense are to create an immersive experience for consumers. A good experience is the key to ensuring the repurchase rate of the brand.

The story of Huazhu Lingshui Family Story is one of the most experienced homestays. The homestay is located in Lingshui County, Hainan Province. The homestay with the theme of House House, with the main purpose of the family culture. The characteristic dock houses in the homestay allows tourists to experience a special experience living in the "cabin". Taking special shapes as the design foundation, combined with imported maple, modern intelligent equipment, in it, allows consumers to experience the fun of fishermen's fun while getting the quality of accommodation without losing five -star hotels.

Overlooking the story of Huazhu luxury · Lingshui Family Story Ship House B & B

In addition, the Huazhu Luxerli Luxin Park Park Inn in Nanjing, Jiangsu also provides another cultural experience for people. The inn is affiliated with the Ganxi House of Hexanli. It is currently the most well -preserved Republican house in China. The ancient drama of the Ming and Qing dynasties in the courtyard made people feel the time of the ancient capital of the past. In the elegant tea room, the antique Chinese furnishings, with a piece of costumes and decorative paintings, show the theme charm of the 100 Opera Garden. Surrounded by water, sitting in the courtyard, there is only one wall from the hustle and bustle of the city, making people feel rare and quiet.

Flower Building Luxury · Xinanli Park Inn with the characteristics of the Republic of China

It is worth mentioning that more than 60%of the members of the luxury are young people. There is a clear difference between them and the previous generation. Zhu Yujia believes that from design to immersive experience, the most considered the needs of the mainstream consumer group. "Simple accommodation in tourism needs is not the needs of young people. When they live in high -end homestays, they can carry more needs and functions of their experience. Whether they experience Hanfu or real -scene script killing, or in daze or practice yoga, high -end homestays carry them carried them. Experience needs and social needs. "

Relying on the full excavation and intentional construction of the experience of high -end homestays, Huazhu luxury has gradually become the "new favorite" of young consumer vacations. On September 2nd, Huazhu Luxer reached the "interesting lifestyle conference hosted by China News Weekly. "Interesting brand in 2022", the list was selected based on the five dimensions of interest, quality, aesthetics, care, and dissemination, which represents the wind direction of the new consumption.

Zhu Yujia believes that it is a recognition of Huazhu luxury for Huazhu Luxer to obtain the "interesting brand of 2022". From the experience point of high -end hostels to punch -in grass, each design and experience must meet the trend of young consumption, thereby forming a set of self -iterative upgrades.

Liaoyue Group · Huazhu Luxer won the "Funny Brand of 2022"

As a pioneer in the domestic high -end homestay market, Liaoyue Group has always stood at the perspective of promoting the industry, using its own design concept and immersion experience to bring a "story" vacation experience for consumers. This undoubtedly sets a good operating benchmark for the high -end homestay market. With the policy dividend and the new consumption trend of the tourism market, Huazhu luxury will bring more vitality to the high -end homestay industry in the future.

The Mid -Autumn Festival holiday is coming, you may wish to find a "storytelling" homestay for your own body and mind, and experience the living and breakfast life with a different feeling.

Author: Lu Tangjian

Edit: Ma Min-Filtered="filtered">

Operation editor: Wang Lin

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