Hou Yong talked about the brand and dissemination of the city and state hospitals at the "People's Medical Communication Conference"

In order to disseminate the "people's health -centered" people's medicine, promote the development of medical communication, strengthen the in -depth links of Sichuan -Chongqing regions and the country and global medical communication, and realize the leap from the theory to practice "medicine+communication". -On the 21st, the first "People's Medical Communication Conference" 2022 Medical Communication Summit Forum and the first Sichuan -Chongqing Medical Communication Academic Exchange Conference (main venue) hosted by the Sichuan Medical Communication Society and the People's Government of Suining City (main venue) were held in Suining, Sichuan. Liu Huiying, deputy secretary and mayor of Suining Municipal Party Committee, was commissioned by Secretary Li Jiang of the Municipal Party Committee to attend the opening ceremony and delivered speeches. Deputy Mayor Wu Newchun presided over the opening ceremony.

Professor Cao Zeyi, former deputy minister of the Ministry of Health, former President of Huaxi Medical University, leader of Chinese obstetrics and gynecology, Huang Hefeng, academician of the Chinese Academy of Sciences, reproductive medical experts, Li Zhaoshen, an academician of the Chinese Academy of Engineering, and digestive disease expert, and Hou Yong, Secretary of the Party Committee of the First People's Hospital of Suining, Several academicians and subject leaders attended the conference in an offline or online manner and made academic reports.

(Cao Zeyi, former deputy minister of the Ministry of Health, spoke and made an academic report)

(Huang Hefeng, an academician of the Chinese Academy of Sciences and reproductive medical experts, delivered a speech and made an academic report)

(Li Zhaoshen, an academician of the Chinese Academy of Engineering and an expert in digestive disease, delivered a speech and made an academic report)

Hou Yong, Secretary of the Party Committee of Suining First People's Hospital, published an expert report entitled "The Brand Construction and Communication of the City State Hospital" at the meeting. Zhu Bo, deputy president of "Contemporary Medicine" magazine, and Xiang Xiaoli, director of the editorial department of "China Family Planning and Obstetrics and Gynecology" magazine, served as academic hosting.

(Hou Yong, Secretary of the Party Committee of the First People's Hospital of Suining)

Secretary Hou Yong shared the exploration and practice of the brand building and dissemination of the prefecture -state hospitals in combination with the real development process of Suining First People's Hospital. The brand building of hospitals is related to the relationship between doctors and patients (contradictions between doctors and patients). The two are interconnected and contradictory. He said that the hospital should adhere to the "people's supremacy", enhance patients and employee satisfaction, and thereby enhance the hospital's popularity. Suining First People's Hospital does this: 1. Formulate a "questioning culture" system and the "Five Hearts" hospital aims to make employees like it. 2. Improve the recognition of peers, introduce talents extensively, cultivate employees, innovate the fourth -level management, the main consultation team leader to the system and the construction of the medical consortium, and win the praise of peers. 3. Divide the people to reduce the burden, and implement "I will help you accompany" free accompany, reduce the treatment cost of patients, and realize patient praise. 4. The publicity is written into the development strategy of the hospital. Through the direct management of the secretary, the communication team is established to realize the "everyone propagandist". With the help of the media circle of friends, the brand is transmitted in real time, and the brand is out.

【Academic Host】

Vice President of Contemporary Medicine Magazine: Zhu Bo

Director of the Editorial Department of "Chinese Family Planning and Obstetrics and Gynecology": Xiang Xiaoli

(Zhu Bo, Xiang Xiaoli as an academic host)

Xiang Xiaoli, director of the editorial department of "China Family Planning and Obstetrics and Gynecology" magazine, briefly introduced Secretary Hou Yong. Hou Yong is the secretary of the Party Committee of the First People's Hospital of Suining, the chief physician of the clinical medicine, the top ten leaders in the medical and health industry in Sichuan Province, and the winner of the Suining Talent Innovation and Entrepreneurship Award. Wait for leading cadres.

Zhu Bo, vice president of "Contemporary Medicine" magazine, summarized his speech after the report was over. She said that Secretary Hou himself was a brand and a very good health spokesperson. Practice is remarkable. Through Secretary Hou's sharing, he saw the responsibility and responsibility of the hospital. Everyone is the first responsible person of their own health, so each of us must bear our own health responsibility and need to empower medical communication. I hope that the popularization of medical health communication will benefit more people, build a healthy China, and share a better life.

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