Tianfu Tourism County Tour | Zuo Xiaolin: Build a global recreation destination for "swimming in the Great Buddha, visiting the ancient city, enjoying food, enjoying landscapes, and seeking poetry"

Author:Cultural Tourism China Time:2022.09.06

Leshan City Central District is located in the south of Sichuan Basin. It was known as Jiazhou in ancient times. It is the political, economic, cultural, cultural and information centers of Leshan City. Famous counties, known as "the view of the world in the world in Shu, the victory of the Shu is called Jiazhou".

Recently, the "Tianfu Tourism County Tour" centralized publicity and reporting activities organized by the Sichuan Provincial Department of Culture and Tourism walked into Leshan City City Central District. "Over the introduction of the effectiveness of improving construction work and future cultural tourism planning.

▲ Zuo Xiaolin, secretary

ask

As the central city of Leshan, the city's central district has successfully created the national tourism demonstration zone and Tianfu tourism county in recent years. What are the new changes after the establishment?

Answer: We continue to implement the "Cultural Tourism District, Industrial Strong District" strategy, focusing on the construction of scenic spots, the cultivation of the tourism industry, and the development of global tourism. The top 100 areas of comprehensive strength ", the province's first and forefront in the country.

The first is to achieve new breakthroughs in the protection and utilization of Leshan Great Buddha. As a world culture and natural two -inheritance scenic spot, Leshan Great Buddhist Scenic Area, we firmly carry the major mission of the "Great Buddha Guardian", build a "one regulations, four plans" Leshan Great Buddha protection system, and cooperate with the Chinese Cultural Heritage Research Institute to establish Southern Stone Quality Cultural Relics Protection (Leshan) Base, carry out the pathological research and system protection of Buddhist Buddhism, generate more than 80 protective improvements and total investment of 30 billion yuan, and the core scenic area has expanded from 2.81 square kilometers to 5 square kilometers.

Second, the construction of world food capital has taken a new step. "Eat in Sichuan, tastes in Leshan". Jiazhou cuisine is full of variety and unique tastes in the country. A large number of flavor foods such as beef and chicken have been born. The main attraction of music. We invested nearly 800 million yuan to build 1 special food town and 6 specialty food districts. Won the new landmark of the trend of the Chongqing. (01: 43-55) At the same time, the construction of the first Sichuan cuisine prefabricated industry park in the province was started, and the "Sichuan cuisine pre -production first city" global promotion conference was successfully held to promote the "Leshan taste" to the country and the world.

Third, the development of global tourism shows a new pattern. We have built the "three tourism ring lines" and "four riverside landscape corridors" around Leshan Great Buddha Scenic Area, which will make nearly a hundred scenic spots in the area under the jurisdiction. Among them, we dig deep into the historical rhyme of the ancient city of Jiazhou, brighten the golden signboard of historical and cultural cities, organic historical relics such as organic string linked temples, ancient city walls, etc., and promoting the vigorous new vitality of ancient cities and streets. Cultural tourism night consumption agglomeration areas; continuously build 10 square kilometers of Jiazhou City Central Green Heart Park, reproduce the victory of "Hanjiaguzheng, Begonia incense Kingdom", and successfully evaluated the provincial ecological tourism demonstration zone. We continue to enrich the supply of tourism products and make every effort to build a global recreational destination for "swimming in the Great Buddha, visiting the ancient city, enjoying food, enjoying landscapes, and seeking poetic".

ask

At the twelfth party congress of the province, it proposed to build key cultural and tourism brands such as Emeishan -Leshan Great Buddha and the cultural tourism corridor, and accelerate the construction of important world tourist destinations in the world. What key deployments and plans have been made in implementing the spirit of the meeting?

Answer: We conscientiously study and implement the spirit of the twelfth party congress of the province, focus on the construction of the "core area" of the world's important tourist destinations, accelerate the integration of the Bashu Cultural Tourism Corridor, and help the Leshan regional central cities (development) energy improvement.

The first is to continue to polish the "Leshan Great Buddha" golden signboard and build a world -class tourist attraction at high standards. Accelerate the construction of the Leshan Great Buddha Heritage Planning System, build a key cultural tourism brand around the world -class IP of Leshan Great Buddha, expand vacations, research, performing arts, cultural and creative and other formats, and fully show the "world -class" charm of Leshan Great Buddha Scenic Area.

Second, based on the popularity of specialty food, the popularity of the popularity of the world is accelerated. With the characteristic town of beef -beef -beef -footed beef, layout night market, night tour, night stay, night performance and other diversified formats, do special food activities such as "Jiazhou Food Festival", and accelerate the construction of the "Leshan taste" prefabricated vegetable industry The park has launched the brand of "specialty food landmarks" in China.

The third is to focus on the integration and development of agricultural and cultural tourism, and build a "back garden" for casual vacations in Chengdu -Chongqing City. Comprehensively implement the "agricultural+cultural tourism" integration development model, fully explore resources such as the scenery of the suburbs, ancient town villages, etc., improve infrastructure, enrich tourism formats, and improve leisure functions. back yard".

ask

In the new stage of development of the epidemic prevention and control, the culture and tourism industry have been greatly impacted. How to solve the problem in the urban area?

Answer: We insist on "catching two hands", grasping the epidemic prevention and control, the recovery and development of the cultural tourism industry in one hand, and insisting on the "four insurances", the prevention and control of the epidemic, the security of tourism, the unobstructed traffic, and the high quality of the preservation, the high -quality preservation of high quality Services, strive to gather popularity, promote recovery, and promote industry.

The first is to cultivate the popularity of emerging industries. Actively cultivate high -frequency consumption products such as "micro -vacation, light travel", closely combine cultural tourism with leisure agriculture, develop emerging formats such as camping tourism, parent -child research, outdoor sports, etc., and planning "rural memory tour" Eight boutique lines such as "experience tour" "cultural relics and historic sites", carried out activities such as self -driving camping, Jiazhou Litchi Festival, and trunk cultural and creative markets. The rural tourism orders in the region increased by more than 20 %. The second is to continuously optimize services to promote recovery. Focus on the peak tourist consumption season such as the Golden Week and Summer, continue to upgrade ten measures for "pet tourists", establish voluntary service brands such as "Big Buddha Pioneer" and "Jiazhou Little Begonia", and provide services such as full -time tourism consulting services, safety rescue, order maintenance and other services such as full -time tourism services, safety rescue, order maintenance, etc. , 06: 29 The most "warm" tourist city is deeply rooted in people's hearts.

The third is to fully rescue the difficulty of the industry. We carried out the special action of "a hundred -day tackling" for the masses, and the "List of Culture Travel Industry Assistance Policy" for the "Cultural Travel Industry Assistance Work Plan" to formulate the "List of Culture Travel Industry Assistance Policy" to accurately implement the policy of benefiting enterprise; Visit the "activity, coordinate and solve the pain points of the enterprise, ensure that the policy of benefiting enterprises is directly enjoyed, and help cultural tourism enterprises through difficulties.

"The view of the world in the world is in Shu, and the victory of Shu is called Jiazhou." We will continue to polish the golden signboard of the "Tianfu Tourism", and welcome the visits of the eight parties with the global victory and the full service, so that the Tianfu literary traveler will be famous in the world.

(Photo Conferry at the Propaganda Department of the Municipal Party Committee)

Responsible editor: Zhang Haining

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