Lei Xiying: Let traffic become the support for the original intention and goal

Lei Xiying. Photo by Li Chuan, a reporter from China Youth Daily · Zhongqing.com

China Youth Network, Beijing, September 6 (Reporter An Li) On August 29, the China Network Civilization Conference Network Civilization Society Co -construction Forum was held in Tianjin 2022. At the forum site, Lei Xiying, a representative of the Internet positive energy person and the time political commentator, was awarded the "Messenger of the Youth Network Civilization" certificate. In recent years, he has insisted on speaking on the field of public opinion, while exploring a new path of online civilization construction, and using Internet transmission to sound good.

Transmit Chinese voice and strengthen the position of Chinese position

"Whether it is the 2016 Emperor Bar Netizen 'Express", to pass the voices of young patriotic voices to major overseas social platforms, or the Chinese brand and national brand that contributed to Henan's public welfare operations in Chi South Public Welfare Action in 2021. Netizens' simple patriotic emotions. "In Lei Xiying's view, with the generation of the Internet growth, his thoughts were open and the contact information was diverse. They knew the world through the Internet, and patriotism had long been deeply rooted in their hearts.

On the eve of the 65th anniversary of the National Day, Lei Xiying, who was studying for a doctoral student at the National University of Australia, launched the "I and the National Flag" event on Weibo. In just over 20 days, this creative online patriotic activity attracted nearly 450 million attention from the world. Chinese people distributed in dozens of countries around the world, from the Chinese north, shared photos, participated in reposting and commenting on the Internet. The unexpected attention made Lei Xiying realize that the Internet can make patriotism spread more and more powerful.

Subsequently, he and the team planned and participated in the launch of more than 10 positive energy topic activities including the alert color revolution, the South China Sea is China, such as what you wished, and "China cannot be less at all". National interests contribute their own strength.

Let the traffic help precision poverty alleviation and help rural revitalization

Lei Xiying believes that the publicity of the Internet era should be combined online and offline, so that every traffic is condensed into the original intention and goals, and traffic has contributed to the development of local industrial development, economic development, and rural revitalization.

At the end of 2015, Lei Xiying and the team began to plan the cultural industry with the theme of Fujian's representative Confucianist Zhu Zi. In the past 7 years, the team has continued to use Zhu Zi's cartoon image to tell the excellent traditional Chinese culture. At the same time, Lei Xiying cleverly combined the cartoon Zhuzi cultural IP with the "green development" concept of Nanping City, Fujian Province. At present, the image of Cartoon Zhuzi has become the image endorsement of Nanping's urban brand "Wuyi Landscape".

Lei Xiying. I have a picture

In Jianyang Songbai Village, Nanping City, Wuyi Shanwu Town and Zhenghe Xinkang Village in Nanping, he and the team also tried to create a cultural IP countryside and created a parent -child farming and study tour. When facing the problem of scarcity of talents in the county level, he pioneered again Establish a "pillar industry basic talent" training system, through various resource linkage introduction and cultivation of basic industries of the local pillar industry, and actively explore "online and offline linkage rural revitalization traffic models".

Give play to the role of youth and promote cross -strait folk exchanges

"The things that are precipitated on the Internet are far exceeding our imagination. We can use the Internet to promote the in -depth communication of cross -strait culture." Lei Xiying and the team played professional advantages and officially registered the establishment of the "China Straits Research Institute". Taking the network platform as the carrier, organize online forum activities. During the epidemic, he and the team also played the advantages of new media, creating a series of online activities to serve Taiwan youths, and contributed a power from the integrated exchanges between the two sides of the strait.

In the past ten years, Lei Xiying has continuously tried to understand and use the Internet tools from a new perspective to convey the voice of young people and serve youth growth. "I hope that more active online youths can join hands together to contribute a firm positive energy from the youth of the Chinese nation." Lei Xiying said.

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