Every day 315 ｜ Give the blind box economy, what do Foshan consumers think?

Author:Foshan Daily Time:2022.09.07

"The blind box bought at 59 yuan, when I went home, I found that the doll was defective. When I was troubled by returning, I thought it was unlucky." On September 5th, I said that I had spent a thousand yuan for the consumption experience of the blind box. The art summary is "worthless". She said that the uncertainty of the blind box caused the quality of product unstable and false propaganda, and it was easy to cause consumer disputes.

Xiaoyi's statement is also the voice of many blind box consumers, reflecting the chaos brought by the "barbaric growth" of the blind box economy. Recently, the General Administration of Market Supervision issued the "Guidelines for Blind Box Business Activities (Trial) (Draft for Soliciting Opinions)" (hereinafter referred to as "Guidelines"), and publicly solicited opinions from the society. According to the reporter's visit, consumers interviewed have expressed support, and Foshan lawyers interpreted that the rules of the economic form of the blind box have practical significance and urgency. Only by supervision can the blind box economy develop healthily and protect the legitimate rights and interests of consumers.

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Blind box consumption hidden dangers Multi -citizens support to strengthen supervision

At about 12 noon on September 5th, at the Bubble Mate shop in Lingnan Station in Chancheng District, Mr. Chen and his girlfriend carefully selected it, and bought two blind boxes of the Tang Dynasty Night Banquet series, which cost 118 yuan. "I have seen the dance of the Tang Dynasty Night Banquet, which is particularly beautiful. I found that there are blind box dolls, I want to buy it." Mr. Chen bluntly said that when buying a blind box like a lottery, I was surprised if you liked it. Feel.

"Buying a blind box is mainly to see it. It will bring surprise." Xiaoyi is a famous college student. She started buying a blind box in 2019. It took about 1,000 yuan before and after. Last year, she bought a blind box of 59 yuan in a boutique shop. If she came to the afternoon tea series, she opened it after returning home and found that the doll's white sleeve dyed some pink. Bad defects, it feels worthless. "Xiaoyi told reporters that after buying some blind boxes, she found that the quality of the product was unstable and the design lacked new ideas. Later, I bought it less. The blind box market urgently needs to control the quality of the product and design plagiarism.

On September 5th, a citizen was buying a blind box before bubble Matt robots at Lingnan Station. /Photo by Zhou Longfeng, a reporter from Foshan Daily

Citizen Xiaolin also tried to buy 4 blind boxes at once. After disassembly, one of the dolls was discontinued in two parts. After applying for a long time after applying for a long time, I received customer service feedback. retreat.

On September 5th, according to a reporter's search, on the black cat complaint platform, more than 27,000 complaints related to the "blind box" were reached. The complaint content included false propaganda, quality of product flaws, and after -sales for too long.

"I think the blind box is a variant of gambling, and the whole body is pit." Mr. Fan believes that the uncertainty of the blind box is easy to make people addicted. Someone appeared around him to get "hidden models". There are more than a dozen blind box cases, "there are a kind of gambler's feeling of continuous betting in order to win."

What is even more worried about the citizens of Mr. Fan and other interviews is that the consumption of blind boxes is penetrating into minors.

In the past few days, the reporter visited and found that many shopping malls, bookstores, and stationery stores selling stationery blind boxes, attracting many primary and secondary school students to buy. In the pen -friendly stationery store in Fenjiang Middle Road, Chancheng District, anime blind boxes such as anime, cultural and creative blind boxes, and cross -blind boxes were placed on the shelves near the cash register. Like a stationery blind box with a "Super Surprise Box", it is priced at 13 yuan, marking "at least 5-6 types of stationery in each box", while toys doll -like blind boxes are more expensive, a beautiful girl soldiers who are beautiful soldiers Blind box is priced at 33 yuan.

In a stationery store in Fenjiang Middle Road, Chancheng, there are many types of blind boxes on the shelves. /Photo by Zhou Longfeng, a reporter from Foshan Daily

The blind boxes in the stationery store are marked with "surprise" and other words. /Photo by Zhou Longfeng, a reporter from Foshan Daily

"Although there are stationery in the store and selling toys, the children will be curious when they see the blind box, and the price is expensive." On September 5th, Ms. Wu, a parent who was buying a picture book in the stationery store, told reporters that she once gave it in the bookstore to give it to the bookstore The child bought a blind box once, spent 29 yuan, and found that there was only one round bead pen, "too losing."

The blind boxes in the stationery store are diverse, and the prices are mainly concentrated between 10 yuan and 40 yuan. /Photo by Zhou Longfeng, a reporter from Foshan Daily

After learning that the "Guidelines" was released, the citizens interviewed expressed their support. Ms. Wu agrees that the content of the "Guidelines" is not allowed to sell blind boxes under the age of 8 years. "Children lack self -control, require all parties to strengthen supervision, parents pay attention to guidance, and avoid children's addiction." It is said that some items in the "Guideline" cannot be used for the operation of blind box operations. I hope to effectively avoid the food waste caused by the "DIMOO joint blind box package" that the "DIMOO joint blind box package" that occurred at the beginning of this year. Essence

Lawyer interpretation:

Standardize the pricing of blind boxes and rules to protect consumer rights and interests

"One of the most attractive points of the blind box lies in its uncertainty, which caters to some consumers' gambling psychology, hunting psychology or social psychology." Foshan Media Group Special News Commissioner, Guangdong Baohui Law Firm savos treasure Lawyers point out that the business model of blind boxes may cause damage for consumers who do not establish a rational consumption concept, especially for minors with immature minds. influences. At present, the supervision of the market supervision entity in the blind box economy is still in a state of "incomparable", that is, they do not know how to supervise. Therefore, the release of the "Guidelines" is urgent and has the practical significance of protecting the legitimate rights and interests of consumers. According to observations, there are 27 contents of the "Guidelines", which specifies the content, form, and sales objects of blind box sales. Ji Cunbao pointed out that in response to the emergence of merchants in the market, the use of blind boxes to sell living animals, food and other products, causing the phenomenon of damage to consumers' rights and interests, and the food waste. Toxic and harmful items, living animals, no expressware, food, etc. must not be sold in the form of blind boxes.

Blind box sales robots in Lingnan Station in Chancheng District. /Photo by Zhou Longfeng, a reporter from Foshan Daily

As we all know, consumers enjoy the right to know and choose, that is, when choosing a product, they have the right to know the performance, origin, specifications and prices of the product, and have the right to choose whether to buy. "In the past, some businesses would use the illegal purpose of price fraud or prices to cover up the illegal purpose of price fraud or coaxing prices." In order to protect consumers' right to know, the "Guidelines" clearly requires that the blind box operator should reasonably determine the price of the blind box and and and and and and that and the price of the blind box and the price M. More importantly, the "Guideline" also clearly publicizes key information such as extraction rules, the number of commodities, and the probability of hidden models to publicize it in a significant way to ensure that consumers know before buying.

"Merchants should make clear the purchase rules, cannot adjust the probability of extraction through the background, can not induce consumption in disguise, and cannot refuse or delay the distribution of blind boxes in a change of purchase or discounting. Painted consumption. "Cun Cunbao believes that the relevant provisions of the" Guideline "are rich in information, and it blocked the sales vulnerabilities commonly used by illegal businesses in the previous blind box operations.

At the same time, the "Guidelines" also have relevant regulations for after -sales service such as "seven days without reason". "The blind box of online shopping is a single product, and when the consumer is unpacked, the merchant may not allow seven days without reason to return the goods. Allow return. "Cun Cunbao pointed out that this provision will be conducive to reducing disputes caused by" as long as they cannot be returned "by some merchants. Regarding the quality requirements of the blind box, the "Guidelines" also requires merchants to fulfill their obligations such as returns, replacement, and repairs.