The Jiangsu Sample Jiangsu Best Best High -quality Development Conference, which is working hard to build a high -quality development of tourism homestays, was held in Jurong

It is the golden wind season that more than a hundred big coffees in the homestay industry are gathered in the beautiful sentences of the landscape. They participated in September 5th and 6th. Guidance of the Boutique Hotel Branch, the 2022 Jiangsu Homestay High -quality Development Conference hosted by the Jiangsu Tourism Association, the People's Government of Jurong City, the Zhenjiang Cultural Radio, Television and Tourism Bureau, and the Yangtze Evening News. Everyone is a good topic of the homestay formats under the normalization of the epidemic prevention and control, the homestays and the rural revitalization, the homestays and youth consumption, etc., explore the road of high -quality development of Jiangsu homestays, and to work hard to build the high -quality development of tourism homestays in Jiangsu Sample suggestions and suggestions.

Zhang Weiguo, deputy governor of the Jiangsu Provincial People's Government, Chairman of the Jiangsu Provincial Tourism Association, Malone, deputy director of the Jiangsu Provincial Department of Culture and Tourism, Wu Ming, deputy mayor of the People's Government of Zhenjiang City, Wang Wenjian, member of the Xinhua Daily Party Committee, Yangzi Evening News editor, etc. The meeting. Zhang Xiaojun, chairman of the China Tourism Association Homestay Inn and Boutique Hotel Branch, professor at Zhejiang Tourism Vocational College, and "Basic Requirements and Grade Division of Tourism B & B" National Standard Zhang Yi attended the meeting and gave a keynote speech.

As an important starting point for rural revitalization, the development of rural tourism is an important way for the construction of beautiful rural areas. B & B has become a booster for rural revitalization and development. Zhang Weiguo, the former deputy governor of the Jiangsu Provincial People's Government and the president of the Provincial Tourism Association, was explained from the three aspects of a new position for the integration of cultural tourism, a new starting point for industrial development, and a new hope for rural rejuvenation. The role and prospect of homestay in the development of rural rejuvenation. He pointed out that the homestay is a new format in tourism and accommodation. Its core value is to add an experience form of local culture and natural environment to tourists. In the past, this experience was mainly produced by tourists in the scenic area, resort, rural tourist areas and other places; now, people can use cultural themes, conducting main guest exchanges, participating in special activities during the accommodation process, etc. A deeper impression on a certain place; in the future, the homestay may become a tourism cultural phenomenon, a tourist attraction of "a house for a house, going to a city". Therefore, as a poetic habitat, the house must be more ground to the spirit and cultural needs of contemporary people.

Zhang Weiguo said that the homestay is an important area for the supply of tourism products. It is an important form of adjusting and optimizing the structure of the tourism and accommodation industry. It is imperative to vigorously develop the homestay industry. Over the past two years, cross -provincial melting has been implemented for more than two years. Multi -place requires "unnecessary to go out of the market". Carsely tourism products such as rural tourism have become the first choice for tourists to release tourism needs in the epidemic. Data show that in 2021, the province's rural tourism monitoring sites received a total of 389 million tourists, and rural tourism consumption revenue reached 121.265 billion yuan. Since the beginning of this year, with the gradual control of the epidemic in various places, the total amount of rural tourism consumption income has continued to rise. This is undoubtedly a huge market. The cakes of rural tourism are getting bigger and bigger, and the development of rural homestays will become wider and wider. Zhang Weiguo finally pointed out that the homestay industry in Jiangsu Province should fully rely on the favorable policies of the country and provinces in recent years, comprehensively start a new stage of high -quality development, and make the homestay a new starting point for industrial development. , Promote the integration and development of various industries such as vacation, health care, and ecological agriculture. The samples of Jiangsu, which strive to build a high -quality development of tourist homestays, contribute to rural revitalization and beautiful rural construction, and welcome the 20th National Congress of the Party with practical actions.

"As a provincial media in Jiangsu, the Yangtze Evening News has always paid great attention to the Jiangsu homestay industry, and continuously drums and call for Jiangsu homestays, pushing each boutique project to the market to create local brands." To the high -quality development of the homestay is both the high -quality and high quality of the industry. For single hostels, how to stand out in the increasingly competitive market? In the face of the off -peak season, what kind of business strategy should we take? For places, how to use their own advantages to find the road of characteristics? How to build a nest to attract phoenixes, support and motivate the homestay brand to take root, open branches and leaves? The topic of this conference is of great significance. This is not only a proposition for the high -quality development of the industry, but also how to promote the grand strategy of the province's rural rejuvenation.

Zhang Shijun, director of the Cultural Sports, Sports Radio, Television and Tourism Bureau of Cultural Sports, Sports, Sports, Sports, Sports and Television, in an interview, Jurong is about to introduce the "Implementation Measures on Promoting the Development of Jurong Tourism Bests", which takes the construction of leisure and vacation and tourism products as an important starting point, and continuously promotes high -quality boutiques The introduction and development of resort hotels and high -end homestays, the non -standard accommodation industry has a good trend of flowers. "Jurong's" Yishan Sanhu "(Yishan: Mao Shan Lake: Maoshan Lake, Pan Chonghu, Er Shenghu) will be created as a world -like leisure tourist destination, which will become a hot land and core area for tourism investment. . In Maoshan and Jiulong Mountain area, the scenery is beautiful and ecological, and the passenger flow is large. In the area, Chenzhuang, Daizhuang, Tangling and other characteristic tourism villages are also very suitable for homestay development. It is a night consumer tourism gathering area in the province. It has room for cooperation in the overall operation of the scenic area and the construction of the homestay. "

"Jiangsu has the fertile soil suitable for the development of the homestay, there are mountains and rivers, the rural scenery with good fields, and the lakes, and many ancient villages and towns. More importantly, Jiangsu has strong consumer demand. It has become a new consumption model. "Xing Yiqing, president of the Jiangsu Tourism Association Homestay and Boutique Hotel Branch, said that as an industry organization of the homestay, the branch will be committed to setting up a bridge between enterprises and the government, conveying the voice of the company, and doing everyone's good Staff and "backer". The high -quality development of the homestay will also actively promote the healthy development of the rural rejuvenation of Jiangsu and the healthy development of tourism in the whole region, and help the construction of the new Jiangsu and the new countryside of the new Jiangsu and the new countryside. This will be the wish of all the homestays. Diverse gathering force, integrating innovation, use the hardware protection experience of the house, use the homestay to serve the villages, use the homestay culture and creativity to drive traffic, and use the homestay brand to revitalize the countryside. At the high-quality development conference of the 2022 Jiangsu Homestay, a signing ceremony of the intention cooperation and cooperation of the B & B brand and the Cultural, Sports and Television and Tourism Bureau of Jurong City in the province, revealed the list of "boutique homestays" and "boutique hotels" list of 2021-2022 in Jiangsu Province. It was also held to be awarded, and the 315 consumers of Jiangsu Homestay "most popular" homestays were also released at the same time. Yangtze Evening News/Zi Niu Journalist Ji Haifeng Kong Xiaofang

Edit: Qin Xiaoyi

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