Weido Moon Cakes are suspected to have hair. The efficiency of after -sales treatment is poor. What is Huangli employee training?

Produced: the front line of entrepreneurship

According to signal financial sources, a customer said that he bought a lotus yolk moon cake in Weamei, and opened the packaging and found that there were hair in the middle.

In response, Mi Duomei responded that he had dealt with him at the time. The guest bought a monthly cake and a small cake, which consumed more than 40 in total, and compensated according to the food safety law. The other party disagreed, and if it had to be 1,000 yuan, there was no negotiation.

In addition, he also doubted the authenticity of the video, because when the other party recorded the video, he said that it was a beautiful moon cake. He didn't disassemble the packaging how to know that there was moon cake inside.

According to the information of Tianyancha, Beijing Weiduo Food Co., Ltd. was established in April 1996. It is 60 million yuan in registered capital and 60 million yuan in actual capital. The company is a chain company dominated by roasting, western cakes and coffee. Its legal representative is Chen Xinqiang, and the founder Huang Li is a major shareholder, actual controller, and the ultimate beneficiary, holding a 51%shareholding ratio.

According to the information of the Weiduo official website, the Weido brand is positioned in the mid -to -high -end consumers. In China, more than 300 direct -operated chain stores have been founded. At present, the types of products have expanded to Weiduo French bread, biscuits, wife cakes, egg tarts, cheese cakes, chocolate cakes, afternoon tea Cake, birthday cake, cheese cake, wedding cake, business celebration cake. In addition to the rich and diverse physical products, it also provides a variety of Niandami online ordering, group purchases, Weiduomei welfare cards, moon cake cards, recharge cards, and pickup cards.

According to the narrow -door meal eye data, as of September 2, 2022, there were 377 existing stores in Weido, including 268 Beijing and 75 Shanghai. At present, there are 363 Zhongmen stores nationwide, and 14 are suspended.

On the black cat complaint platform, consumers' complaints on Weamei Meimei include not limited to food deterioration and moldy, bad service attitude, false delivery, food existence (ants/stone hair/rubber gloves ...) and so on.

One of the consumers said anonymously that it bought three months cake gift boxes for relatives and friends to eat at Niandome, every 189 yuan in August 25, 2022. Two days later, the phenomenon of the moon cake is mildew. Fortunately, the adults are there. If the child opens at home, it is likely to eat it. After thinking about it, you are afraid of calling in the shop. Because there are two boxes outside People answered the phone. In the afternoon, it was easy to get through the phone to the store manager. No one answered it. There was no way to call a complaint. The other party said that someone would contact. On the next day, no one contacted. The manager contacted and sent a photo of the moon cake after understanding the situation.

Consumers said, "It's really angry. For so many years, food safety has always been a big problem. It has been to this day. The attitude of the merchant is really disappointed after such a serious problem. How about, but the attitude that can pass and pass, I don't want the product problem at all. "

As of press time, the complaint is still in the distribution of merchants.

IIMEDIA Research data shows that the size of the Chinese baked goods market in 2021 is estimated to be 260.8 billion yuan, a year -on -year increase of 19.9%. As the epidemic turns better, the baked goods market will maintain a growth rate of about 10%. In 2023, the size of the Chinese baked goods market will reach 306.99 billion yuan.

It can be seen that the future baking market has a broad prospect and a good situation. As a catering company, it should be strict with food safety issues, strengthen the internal management of the enterprise, and provide consumers with high -quality services and safety foods.

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