Notice on participating in the selection of the first "Baijia New Media Account" in Shanxi Province

About participating in the first session of Shanxi Province

Notice of the "Baijia New Media Account" selection activity

The relevant units of the city and the county committee of various counties and cities:

In order to further promote the standardized operation and healthy and orderly development of various new media accounts, guide and motivate new media account operators to adhere to the correct public opinion orientation, consciously promote the main theme, and spread positive energy. The first "Baijia New Media Account" selection activity. The relevant matters are notified as follows.

1. Activity goals and effects

The first "Baijia New Media Account" selection and evaluation activity aims to encourage and guide various new media accounts in the province to establish the correct content orientation, give full play to the advantages of content creation in their fields, standardize content production and operation behavior, and talk to users across the country. The story, help high -quality development, and play a demonstration and leading role in the province's new media accounts, and strive to create a strong atmosphere of public opinion in the whole society.

2. Activity time

From September to November 2022.

3. Selection requirements

(1) Selection object

All kinds of public accounts registered and operated by party and government agencies, enterprises and institutions, social organizations or individuals in the city, as well as various public accounts registered in other provinces, but mainly based on the contents of Shanxi's territories, including but not limited to Sina Weibo, WeChat Public accounts, headlines, Douyin, Kuaishou, Baijia, Wakabili account and other graphic, video, video, live account accounts.

(2) Selection criteria

1. The orientation is correct. Adhere to the correct public opinion orientation, promote the main theme and spread positive energy, have a strong demonstration and leading role and original work capacity. The works have "temperature" and spread "breadth".

2. Good effect. It has a broader audience and certain influence, and can actively exert the function of the "speaker" and "echo wall". The news value of the manuscript is high, and the public opinion communication power, guidance, and influence are strong.

3. If there is a problem of major public opinion injuries, a one -vote veto system is implemented.

4. If the same account authentication subject is registered on different platforms, only one account is registered.

5. The account "fan volume" is not less than 10,000.

(3) Selection method

Adopt two ways: recommendation registration and independent registration.

1. Recommended registration. The relevant units and county committees of the municipalities and county committees are recommended to relevant areas and outstanding accounts in relevant areas as required. Each recommended unit is requested to fill in the "Recommended Form for the Baijia New Media Account" before September 15, 2022, stamped with the official seal of the competent unit or the organizer, and send the scanned parts and electronic versions to the mailbox [email protected]. After the review and selection of the Municipal Party Committee's Internet Information Office, the recommended account of the relevant unit will be notified from September 11th to October 15th, and log in to Huanghe News Network's "Baijia New Media Account" column or "Huanghe News Network" WeChat account for registration Essence

2. Sign up independently. Autonomous registration can log in to Huanghe News Network's "Baijia New Media Account" column or "Huanghe News Network" WeChat account for registration, fill in and submit the registration form as required.

(4) Selection classification

The new media accounts selected this time have a total of 3 categories, and 100 outstanding new media accounts are selected to reward. Among them: 30 most influential mainstream new media accounts, 30 most service -oriented new media accounts, and 40 most positive energy self -media accounts.

(5) Material requirements

1. Graphic cases need to show the content of case highlights and work effects, which have certain vitality and readability. The number of words is within 1500 words, with three related pictures.

2. Video cases need to display the highlights and effects of the case through video, animation and other methods. It is recommended to use the MP4 format, the size does not exceed 30m, and the length is within 5 minutes.

Fourth, work arrangement

The selection activities are divided into 6 stages.

1. Planning preparation phase (September 1st to September 5th): Formulate selection plans, print relevant notices, build special columns, voting systems, registration collection and other preparations.

2. Publicity and promotion stage (September 6th to September 10th): Combined with this selection activity, actively publicize the leading role of public accounts in the positive energy of spreading the network and protect the clear network space, strengthen content planning, organize various provinces in all provinces Grade network media have carried out extensive publicity and discussions on Weibo to ensure the smooth progress of the activities and achieve practical results.

3. Registration collection stage (September 11th to October 15th): open registration channels, solicit registration accounts, summary registration account materials, etc. All units in various places have carefully analyzed the local and units in the past year to consciously spread the positive energy, tell the story of Shanxi, and help high -quality development, especially the relevant situation of creating the role of new media in the new media activity to create a righteous network ecological environment activity. , Do a good job of registration and recommendation.

4. Preliminary voting stage (October 15th to November 1st): Check the selection and sorting of the materials for the registration account, and determine that all participating accounts meet the registration requirements, open the network voting system, organize netizens to actively participate, vote for voting Essence

5. Expert selection stage (November 2nd to November 10th): The Provincial Party Committee Network Information Office will organize experts in the field of account management and operation to set up expert review teams, combined with netizens' voting results, WCL, BCL, DCL indexes and "selection selection and" election selection and selectionThe evaluation rules "(see attachment 2) comprehensive recommendation of the participating account, and finally determined the various awards list of the first" Baijia New Media Account "in Shanxi Province.6. Publication summary stage (November 11th to November 20th): Public announcement of the award -winning new media account, organize relevant media to publicize, issue honorary certificates to the award -winning new media account, and summarize the activities.

Attachment: 1. The recommendation form of "Baijia New Media Account" in Shanxi Province

2. Shanxi Province's first "Baijia New Media Account" selection evaluation rules

Contact: Du Yongyong Zhao Tao

Contact number: 17703583554 17703583665

CCP Luliang Municipal Party Committee Network Information Office

September 7, 2022

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