Who is the fault of young people who do not like to drink tea?

For most Chinese young people, tea is by no means strange. Since the notation, it appears in the elders' cups and bowls day after day, becoming a childhood taste memory. So what can you think of when mentioning tea?

Tea is a taste memory under the common inheritance of the Chinese people

Photo/Visual China

For a long time, tea is linked to words such as "traditional", "middle -aged and elderly", "leisure" and other words. It feels that the young people have a inexplicable sense of distance and tea -until the new tea and bubble tea are in Young people began to become popular.

IIMEDIA Research institutions can investigate that among Chinese online tea (including traditional tea, tea, pocket tea, etc.), young users accounted for 46.8%, and they almost divided the tea world with middle -aged and elderly users.

Most of the young people with middle -income young people with middle -income tea users

Design/Jiuyang

Just when many traditional tea practitioners believe that young people should drink tea when they are young, they also find that young people are getting farther and farther from traditional tea: recommend black tea, but they did not expect them to join roses; they planted oolong tea, they put them on their preferences, they put them on their place. After the peach; "Amway" had green tea, they joined the osmanthus ...

What's wrong with young people? When traditional tea companies are puzzled by these performances, bags of tea that are in line with young people have emerged in different troops, and they are becoming more and more loved-

According to the data released by Tmall, domestic brands, which are mainly brewing tea, have risen rapidly in the past 4 years (2017-2021). Tea sales second.

In recent years, bags of tea have been on the Internet line, and have been on the upward trend.

Photography/Wu Xuewen

Not only the emerging forces are strong, more and more traditional tea companies have also begun to enter bags of tea, and they have harvested young people who have entered the "new tea world". According to data, there are currently 3105 companies in my country. Essence

Bag tea is it to accompany young people to become the future of Chinese tea industry?

It's delicious, convenient, personalized

What bicycles do I need to make tea?

"Why do young people like to drink coffee and don't want to drink tea?" This question has attracted countless people's discussions. Most of the debate points have fallen on "coffee and tea." "Lore" discussed:

"Young people just don't like to drink traditional tea. Most of the popular coffee now is milk coffee, which is about equal to tea -oriented drinking or bubble tea. In this way, you still feel that people who drink coffee are far more than drinking tea. ?"

Under the tide of "punk's health", young Chinese people have paid more attention to tea

Photo/Visual China

In fact, the young people who drink tea have indeed been expanding, but there are not many young people who drink "traditional tea". Just like giving them a cup of "positive" black coffee, young people may not accept the original feelings that are mixed with this "sweetness and sourness".

Obtaining convenient, easy to enter, and diversification has become the "big premise" of light people's selection of drinks today.

The bags of tea are made by their special product forms. Whether only the original leaves, or the flowers and fruits, or even the use of tea, it can change countless arranges with different flavors, different fragrant, and different effects. According to the differences in raw material attributes, we can divide it into three categories: (original) bubble tea, bubble seasoning tea, and bubbles to use tea.

There are diverse types of pocket tea, which are roughly divided into the above three categories according to the relevant standards

Photography/Wu Xuewen, Design/Jiuyang

(Original) Bao tea is a pure tea product of "bloodline". The raw materials for filtering tea bags can only be six major tea and use the six major tea raw materials to be made by various flowers. Best. This type of green tea bags, black tea bag tea, white tea bags, etc. we usually see are this type.

In China, which is used to "original tea" for thousands of years, this is also the most preferred type of tea consumers, accounting for 61.8%of all the types of tea in all bags (from IIMEDIA Research 20121).

Through 6 major tea -made flower tea, it can also belong to (original) bags of bubble tea

Photography/Wu Xuewen, Design/Jiuyang

The bubble seasoning tea is a big starting point for the young people's "drinking tea" switch. It is still the best type of bubble tea in young women. It uses different tea, combined with different flowers and fruits. It has both the fresh and strong tea, as well as the sweet and sweet fragrance of the distribution products, forming a variety of changes in flavors and flavors.

Peach Oolong, Rose Black Tea, Osmanthus Longjing, etc. are all familiar "star products" in the tea seasoning. At the same time, through the continuous research and development of the new form of the product, the production of "cold tea", "cold extract tea", and "frozen -dried tea" that can be made when they are rushing out or even cold water can be more in line with the "tone and emotion" of the times. The products are the "harvesters" that capture young people's tea drinking experience.

Bubble seasonings are rich in tea, loved by urban white -collar workers

Photography/Wu Xuewen, Design/Jiuyang

Fast -paced life, "endless" staying up late ... Under the layers of pressure, young people who prevent bald EMOs are beyond your imagination. The bubbles are used for tea, and they have harvested a considerable part of fixed users with the concept of "health". It does not include tea in the traditional sense, but uses other flower plants as raw materials, and uses the concept of homologous -food and food to match.

If you want to get rid of dampness and nourish the stomach, come to a pack of red bean barley tea; pay attention to nourishing qi and blood, and come to a pack of cinnamon red jujube tea; as well as clear liver and clear chrysanthemum tea, green and silver flower tea with throat throat, and so on. The use of tea does not contain 6 major tea, known as "non -tea tea"

Photography/Wu Xuewen, Design/Jiuyang

It derived from the advantages of acquiring convenient, easy imports, and multiple choices, so that many young people who did not have tea habits in the past also began to expose some new bags of tea. Tea quality, convenient operation, personalized packaging, diversified taste, youthful marketing ... as if there are countless reasons to make bags of tea making tea a fragrant field in the new consumption field.

It is young people abandoning traditional tea

Or did traditional tea abandon young people?

There are more and more young people who drink tea for tea, but the influence of traditional tea has not increased significantly among young people.

Why don't young people catch a cold about traditional tea? Let's think about what is the typical scene of traditional Chinese tea drinking:

The preparation, boiling water, washing cups, calling tea, brewing, tasting, cleaning ... Dozens or even dozens of complicated processes highlight a "particular"; The quietness of the environment, the planning of time, or the concentration of energy, these are inevitable that young people who can only control the fragmented time feel that they cannot easily control.

"Slow" of the brewing process of traditional tea

Has become the inherent impression of young people's hearts

Photography/Li Yuhuang

These are not what young people want in their fast -paced work and life. The scene where they drink tea, most of them are sitting in front of the desk of the workplace, or the TV/computer at home ...

Under such conditions, how to drink tea is the most smooth? Of course, it is the best three steps to take tea -drinking tea. There is no equipment constraint and no environmental restrictions. Bag tea can indeed make tea drinking very simple.

No need to consider how much tea, even losing the tea residue, not bothering

Bao tea makes young people feel the convenience of drinking tea

Photography/Wu Xuewen

Speaking of quality, there are many types of Chinese traditional tea and some non -standardized phenomena, and the quality and price of some tea products are uneven, difficult and disadvantaged, and there are inconsistent information. If you want to choose good tea in person, you need to have a certain understanding of tea. Not to mention the factors that affect the texture of the tea on the taste of tea, the amount of tea, and water temperature. These are a high threshold for most young people.

Drinking traditional tea, from brewing to storage

They all need some professional knowledge, which is a bit complicated for young people

Photography/Traveling

In contrast, bags of tea have stable and controllable quality, diverse and rich flavors, clear and transparent prices. It is easy to buy, a bubble of brewed tea, when and where to directly invest in the cup, the quantitative is accurate and easy to clean.

The emergence of bubble tea has given China a standardized tea fast cinema form that pays attention to the environment, artistic conception, and brewing methods formed for thousands of years.

The form of drinking tea for tea has resonated with the life attitude of the light people this year

Photography/Wu Xuewen

A point of view on the Internet: It is not that young people abandon traditional tea, but the complicated processes tied to traditional tea to abandon young people.

But Chinese tea culture has not been abandoned. Instead, as young people gradually integrate into the new "trend".

Evolution from broken leaf tea to original leaf tea

How hard do you work for the pocket tea?

New York Tea Merchant Thomas Shalvin was absolutely unexpected that his inadvertent move in 1904 brought a global revolution to Tea Pin drink:

It is said that in 1904, Thomas encapsulated tea samples in a small silk bag and distributed to the buyer to taste it. Some buyers did not read the drinking instructions carefully, brewed the small silk bag along with the tea, and found that the two things that had been criticized in the past were perfectly solved. European and American people finally drank peaceful tea without filtering. Tea dealers were inspired by this, and the "tea bag" was born.

Bao tea "locks" the tea residue in the filter bag, and it is popular when you are born.

Photo/Visual China

Since then, bags of tea have begun to develop rapidly and have changed the habits and methods of drinking tea in Western countries. According to the iimedia Research survey data, the annual consumption of tea in the world has accounted for 23.5%of the world's total tea consumption; , Canada, France, the Netherlands, etc., bags of tea accounted for a higher proportion of tea sales, and some even exceeded 90%.

Drink a cup of tea anytime, anywhere

It is a common thing for many Western countries

Photo/Visual China

The convenient drinking method is one of the biggest reasons for the current scale.

However, in the origin of tea, the convenience of making tea has encountered the largest "opponent" -quality concept. Although the pocket tea "sweeps" the western world, one of the great reasons for failing to dominate the Chinese market is the quality of being "suspected".

Today's bags of tea have higher and higher quality requirements for the quality of raw materials

Photography/Wu Xuewen

This impression can not be removed with the Chinese people's inherent concepts and the production methods of tea raw materials. In the eyes of some old tea guests, bags of tea are still synonymous with "low -end": "Talents who do not understand tea drink bags and soak!" Bakery tea must be synonymous with low -end tea? Do you really do n’t understand tea?

To be sure, pocket tea is not generally classified as low -end tea. Because it is just a form of tea products, not a kind of tea level. Taking the original taste bag for tea as an example, the raw material traits of the tea can be roughly divided into three types: raw, broken leaves, and granular powder.

Generally speaking, the original leaf tea will better express the tea soup

Become a representative of the quality of tea today

Photography/Wu Xuewen

在袋泡茶创立之初，为了便于包装，众多企业选择了放入松散茶叶；再往后，为了让茶汤内含物质快速浸出，他们又将茶叶切碎，红茶的CTC工艺（压碎Crush、 Tear TEAR, kneading CURL) began to appear and mature, and for a long time, it became the mainstream processing process of pocket tea raw materials.

Broken leaf tea is made through specific processes

Photo/Visual China

However, it is because the Chinese people's judgment of the tea state in the quality of tea is also one of them. Most people's attitude towards this "exported product" is "unable to judge quality" and subconsciously equivalent to the "tea fragmentation in traditional tea. "Mid -tea" and other corners.

At the same time, in the early days when the development of tea in Chinese bags was not mature, there were indeed some small factory workshops used to make tea bags with inferior corner materials, which is more serious about the image of bubble tea in the eyes of domestic tea people.

Under the CTC process, the form of tea raw materials will become granular

It is easier to immerse in inside material

Photo/Visual China

In fact, the tea production process has been continuously improved in the pocket tea. Now the tea is brewed with tea in injection of tea for the pocket tea. Follow the attributes needed for young people to drink tea.

At the same time, the qualified bags of tea raw materials are also equipped with a complete quality judgment system, and the taste of the matching is as good as one quality.

Many head bags for tea companies

Both use more professional technology to ensure and improve the quality of pocket tea

Photography/Wu Xuewen

In recent years, more and more purse tea companies have begun to focus on the original leaf bags of tea, and they have worked hard to get close to the aesthetics of Chinese tea consumers. In the "2021 China Bao Tea Industry Market Status Report", my country ’s“ raw leaf ”bags of tea in China surpassed the“ broken leaves ”bag of tea for the first time in 2021.

The quality and drinking experience in the original leaf bag is a very important core

Photography/Wu Xuewen

They broke the traditional impression to achieve the upgrade of tea brewing tea, showing the natural state of "tea" to young people, and even in front of old tea guests, making it possible to use a bubble to drink a cup of good tea. The good tea that can be seen is eliminated with complicated etiquette. There is always a way to make tea in bubble tea.

Publishes tea in evolution

Fighting Chinese Tea Future

The charm of traditional tea is naturally irreplaceable among senior tea guests. But the growth of pocket tea in young people is also unstoppable. At the same time, bags of tea have continued to evolve with the direction of the times, with both inheritance and innovative appearances appearing in front of the public.

Bao tea is getting richer and richer, and is also evolving in the direction of young people closer to young people.

Photography/Wu Xuewen

The most obvious change is on the tea bag. In more than a hundred years, the materials and shapes of the puppet tea and tea bag have gone through several greater changes, and the safety, environmental protection and practicality have also been improved again and again.

The importance of tea bags is more important than you think

Design/Jiuyang

Of course, the upgrade strategy of bubble tea does not stop in tea bags. Selection of raw materials, product positioning and research and development, and channel construction are also being optimized and upgraded.

In terms of quality, some domestic pocket tea brands have deployed their own tea bases in the core tea core production area to form a complete production chain. Starting from tea raw materials and quality, they gradually broke the bags of tea in the eyes of old tea guests " The impression of Dalu Tea ".

The tea base in the core production area is an important part of improving the quality

Photography/Jiao Xiaoxiang

For example, the "raw leaf bubble tea", which pays attention to the quality of tea itself, has also been nurtured on the packaging. The use of corn fiber's three -dimensional triangle bag can give the tea stretching space to the greatest extent. You can also see the morphological changes before and after brewing, so that the pocket tea also has the experience of drinking traditional tea.

In terms of craftsmanship, you still don't forget the demands of young people. For example, the domestic pocket tea leader brand Chali tea has made the product form and taste more diversified through various R & D, and the taste of tea and functional tea with a lot of flavors will be born. Following young people: From bag stick tea to frozen -dried tea, to cold tea, and so on.

How to make young people drink tea easier?

The headbags of tea for the head of the head bags are all working on the expansion of tea products

Photography/Wu Xuewen

Such as the recent popular "Ice Fruit Guide" and other products, through the "low -temperature extraction" technology, you can quickly obtain the nutrients required in the tea, to the greatest extent to lock the original aroma of the tea, and even only one bottle of mineral water is brewed to brew it by brewing it. Instantly harvest the happiness of a glass of fruit tea.

The convenience of drinking tea now is what predecessors can't think of

Photography/Eat me a knife

If the texture, quality, and convenient improvement is the era of puppet tea evolutionary 1.0 era, then the 2.0 era of pocket tea evolution has added the emotional value of tea. This emotional value is most intuitively reflected in the "cultural needs" of young people.

When a bubble tea has become a spiritual and cultural needs for young people

It creates a new emotional value

Photography/Eat me a knife

There was a tea culture researcher said: "Tea culture has not been disconnected among young people, but has taken a way to" Dongxue West "." The combined "national tide" form has proven its solid communication by many fields.

In the bubble tea, whether it is packaging or use concepts, it has continued to break through in such a field, while meeting the needs and cultural needs of young consumers. The sweet taste, creative packaging, trendy and unsatisfactory copywriting, in the young people, the bags of tea all revealed a sense of healing and satisfaction of "giving tentacles and small beauty".

The cure for young people is sometimes simple

Just a little bit of good touch at a little tentacle

Figure/chali tea

Through these progress, the pocket tea industry may be quietly changing the pattern of China's tea industry with the increasing power of Chinese young people.

So what exactly do we drink when we drink tea? It is tea, culture, and life.

Bag tea is a drink for quenching thirst, and it is also a lifestyle

Photography/Wu Xuewen

Therefore, no matter how traditional tea or bags of tea evolving, it is always inseparable from quality and culture. This is the Chinese demand for drinking tea and drinking good tea. There may be a variety of scenes of tea drinking, but tea is almost the same as those of tea drinking people. Regardless of physiological or psychological, tea gives people a restraint.

In fact, whether it is a traditional tea culture consumer group or these young people who drink different bags of tea, they are where the "tea culture" in my country is located — the vitality drinking tea culture should be integrated into my life. It becomes a kind of micro -righteousness and is accustomed to it.

Drinking tea culture has been constantly inheriting

Photography/Wu Xuewen

All young people, the tea drinking habits formed in the tea -making tea, will gradually have higher and more personality requirements with the growth of "drinking tea experience".

Until one day, these young people become the future of China, and the standardization, stability, convenience, diversification, and emotional "tea culture" they are pursuing may also be deeply branded into the next generation In the impression of "tea culture", it is continuously inherited and iterated by the updated tea drinking culture.

So what do you have to make tea in your pocket or the future of Chinese tea, welcome to comment below.

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