Today, Zhengzhou 2022 Golden Autumn Promotion Consumption Series is officially launched

On the occasion of the Mid -Autumn Festival, in order to give full play to the role of consumption on economic growth and promote the stable and healthy development of the city in the city, Zhengzhou will officially start a two -month 2022 Golden Autumn Promoting Consumption Series in the near future. Link, jointly launched 4 major theme sections, more than 200 specific promotion activities, and invested 310 million yuan to carry out various consumer subsidies such as automobiles, department stores, catering, home appliances, e -commerce, etc. Blessings of Mid -Autumn Festival and National Day festivals.

Topic 1: Promote commodity consumption

(1) Issuing 100 million yuan of car consumer coupons. Carry out Golden Autumn Motors Consumption Campaign, and the city will uniformly issue 100 million yuan of car consumer coupons. Among them, fuel vehicle consumer coupons were issued 40 million yuan, and new energy vehicle consumer coupons were issued 60 million yuan. Personal consumers and enterprise units from September 1st to September 30th, they purchase small non -operating fuel vehicles or new energy vehicles in the city's car sales enterprises. According to the price of car purchase, they can apply for 3,000 yuan to 8,000 yuan. Car consumer coupon.

This event focuses on supporting new energy vehicle purchase consumption. Individuals and corporate consumers purchase new energy vehicles during the event time and will not set up the upper limit of consumer vouchers, buy more cars and receive coupons; Among the 3,000 yuan, 5,000 yuan, and 7000 yuan electronic consumer vouchers, each contains 3 200 yuan fuel vehicle refueling coupons. Consumers can use the gas stations in Zhengzhou City in PetroChina, Sinopec, and Bridge Petrochemical.

The majority of car owners can choose a car to choose a car first. After the receipt of the car consumer coupon is officially announced, the qualification review and coupon will be performed through the "Zheng Hao Ou" APP in accordance with the requirements.

(2) Organize car group purchase activities. Each district, county (city) actively organizes sales and docking activities in enterprises, institutions, hospitals, schools, and automobile sales enterprises in the jurisdiction. Through the new car group purchase method, car sales enterprises in the area under their jurisdictions are large -scale sales, encouraging sales companies to formulate group purchase preferential prices, allowing profit promotion , Effectively increase the sales of automobiles in the jurisdiction.

(3) Hold a new car exhibition and marketing activity. Support convention and exhibition companies actively organize car sales enterprises in the city to seize the opportunity to issue automobile consumer coupons, organize large -scale new car exhibitions, and focus on supporting key exhibitions such as the Dahe International Auto Show.

Topic 2: Improve consumption in traditional fields

(4) Organize consumer activities in the "opening season". In September, various districts, counties (cities) organized companies in their jurisdictions, home appliance sales and other enterprises to jointly carry out the "school season" to promote consumer activities. For students with concentrated consumption mobile phones, computers, clothing, shoe and bags and other products, organize special consumer activities to promote consumer activities , Drive the student group consumption.

(5) The city's uniformly issued 50 million yuan "double festival" consumer coupons. During the Mid -Autumn Festival and National Day, the city unifiedly organized 50 million yuan in Mid -Autumn Festival consumer coupons, which continued to drive consumer growth.

(6) Organize the eleven "Golden Week" to promote consumer activities. Union of China UnionPay Henan Branch issued 10 million yuan in consumer coupons. All districts, counties (cities) cooperated with mobilizing key business enterprises to carry out promotional activities such as promotions, exhibitions, and full gifts, allowing enterprises to use their own squares for exhibitions and expand sales scale.

(7) Hold the Golden Autumn Food Festival. The Golden Autumn Food Festival was held during the "Double Festival" and issued 20 million yuan in catering consumption vouchers. The united catering companies, catering blocks, and takeaway platforms jointly launched catering preferential activities to promote the continuous recovery of the catering market.

Topic 3: Promote online digital consumption

(8) Uniformly issued 60 million yuan in e -commerce consumer coupons. Using new opportunities for 3C digital products to jointly issue online platforms, issue 60 million yuan of e -commerce consumption coupons to create online consumption scenarios to further stimulate the vitality of the online market.

(9) Carrying out the special anchor Zhengzhou live broadcast and cargo special event. Further increase the consumption capacity of live broadcasts, short videos and other platforms, wave the anchor with the ability to bring goods, organize Zhengzhou live broadcast to bring goods, put on 20 million yuan of live broadcast consumer coupons, and release Zhengzhou commodity consumption potential.

(10) Encourage digital consumption activities. Support the fast -handed platform on Zhengjie's car purchase festival, link with car sales enterprises, combine online and offline to create a new scene of car consumption. Support port E purchases to launch cross -border excellent activities to provide consumers with quality Haitao products. All districts, counties (cities) combined with the actual organization of the jurisdiction to carry out live broadcast and cargo activities, encouraging merchants to expand publicity and promotion through online celebrity shops and other forms to increase passenger flow to stores.

Topic 4: Digging new consumption growth points

(11) Expand the purchase of house purchase promotion. In various ways to expand the purchase of house purchase promotion, for consumers who purchase houses from September 1st to October 31st, they can apply for 5,000 yuan of home installation coupons for a total of 60 million yuan. Participate in the supporting measures for activity of home appliances and home companies.

(12) Create a digital consumption experience block. United Alipay and other Internet platforms, choose physical blocks with conditions, upgrade digital configurations, provide online consumer channels and traffic support, carry out promotional activities such as digital red envelopes, promote "cloud shopping", "cloud shopping", "cloud experience" model , Improve a new digital consumption experience.

(13) Continue to promote night economic development.Continuing the good momentum of the "Drunk Beauty · Night Zhengzhou" consumption season, actively cultivate a number of night economic clusters and Internet celebrity punching in Haixin Port, Longhu Li, Oil and Chemical Plant Creative Park, Zhengzhou 1948 theme district, and increase project promotionEstablish a night consumption landmark with Zhengzhou characteristics.It is reported that the launching ceremony of Zhengzhou 2022 Golden Autumn Promoting Consumption Series will be held on the evening of September 8th in Haihui Port, Zhengdong New District.Details and participation methods of various activities, please pay attention to the relevant information released by the event organizers.

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