The list of "2022 Chinese Catering Top Ten Brands" was announced!

The list of "2022 Chinese Catering Top Ten Brands" is grandly announced. Which brands are on the list? What are the characteristics of the list?

This article was originally launched by the Red Meal Network (ID: hongcan18), author: Red Meal Brand Research Institute.

On September 7, the development conference of the new book conference of the development of the catering category and the "China Catering Development Report 2022" was successfully concluded.

This event adopts online live broadcast form, mainly includes the new book launch conference of "China Catering Development Report 2022", the development of the development of catering category, and the "2022 Chinese Catering Top Ten Brands" list of the three major links. Watching and discussing over 25,000 people, the response was enthusiastic.

As the finale of this live broadcast, the list of "Top Ten Brands of China Catering in China" was announced.

220 head brands stand out

In order to truly reflect the development status of Chinese catering detailed categories, recognize the leading brands of catering category, and set a brand model for the catering industry, the list of "2022 Chinese Catering Top Ten Brands" lists as scheduled.

Professional index evaluation system

The selection criteria of this list include four dimensions including the entire network reputation index, brand communication index, brand business index, and brand attention, which cover the number of online reviews, praise, WeChat index, Weibo index, media exposure, brand basic brand basics Twelve major data indicators such as the situation and brand operation status.

After comprehensive review, 220 high -quality brands are finally on the list

As the first authoritative project for "catering categories" in China, this selection is aimed at the 22nd major catering categories (including tea, special tea, hot pot, rice noodles, roasting, dumplings, grilled meat, grilled meat, grilled meat, grilled meat, roasted meat, grilled meat , Grilled fish, braised, pizza, Japanese ingredients, barbecue, sauerkraut fish, specialty snacks, Western fast food, crayfish, Chinese fast food, bags, noodle restaurants, coffee, light food). Representative brand.

The Red Meal Brand Research Institute adheres to a rigorous and fair attitude, based on the big data of red meals, combined with the red meal index, and based on the brand's full network reputation, brand communication, brand operation, brand attention, etc., it lasted nearly 3 months. Among the more than 60,000 brands across the country, 220 outstanding catering brands were selected.

Comprehensive interpretation of awards: The toughness of the meal company is enhanced, and the industry has entered the era of refined operation

On the one hand, the list of "Top Ten Brands of China Catering" is the recognition of the catering brand on the list, and on the other hand, it is also shaping the role model for catering companies.

The 22 major categories selected this time are sub -categories with high attention in catering categories, so the brand strength selected from these categories is not good. Taken together, the listing companies on the list in 2022 show the following four aspects.

Strong toughness of food companies

In recent years, the continuous and repeated new crown epidemic has brought a greater impact on catering companies. Many stores have closed because of poor management, but the data that Chinese food companies have sold and revoked their data have not increased significantly.

According to data from enterprises, from 2019 to 2021, the number of registered food companies in my country has gradually increased, with a compound annual growth rate of 18.6%, but the cancellation and revocation volume has not changed much, and the annual compound growth rate is only 3.1%. It can be seen that under the epidemic, the business toughness of Chinese food companies may gradually increase.

Actively explore diversified businesses and relieve operating pressure

In 2022, the new crown epidemic has not completely dispersed. The epidemic situation brought huge challenges to the catering industry, and also brought development opportunities to the industry. Under the pressure, the catering brand may widen the business matrix, or seize the transformation and upgrade of the opportunity to alleviate operating pressure.

Some catering brands have gradually attached importance to takeaway and take -out business, such as Manner Coffee formally pushing out of service in the first half of 2022; some catering brands seek group meal business, such as Barbie relied on their own mature supply chain to speed up the layout of the group meal market. The meal business increased by 108.06%year -on -year; at the same time, there are also many brands in prefabricated dishes or other retail product tracks ... In order to better survive in the epidemic era, catering brands are actively exploring.

Farewell to extensive development and enter the era of refined operation

Under the new situation, the catering industry is gradually bidding farewell to the size of the past, and entering the refined operation stage of strengthening brand power. For example, in order to achieve refined operations, some catering brands are accelerating the integration with digital technology and empowering digital technology. Among them, Nai Xue's tea, Pobuki Laibao, Fellow Chicken, Ruixing Coffee, and Hutu Noodles are more typical representatives.

In today's existing era, refined operations have become the driving force for the growth of catering enterprises, and it is also the basis for the upgrading of the catering industry. It is foreseeable that under the leadership of the head catering brand, more and more catering brands will pay attention to refined operations, and the operating efficiency of food companies will be further improved.

The dividend of the mall fades, and the community has become a new growth point

In recent years, with the increasing large shopping malls built in various places, the competition for restaurants in shopping malls has gradually become hot. In addition, the passenger flow of shopping centers in various places has been greatly affected. Therefore, many catering brands focusing on the development of shopping malls have to find new channel layouts. Opening up community stores is one of the new strategies widely.

For example, Yuan Ji Yun dumplings, Uncle Xiong, Ziguangyuan, and Nanchengxiang, which are on the list, are outstanding representatives of community catering. They have achieved rapid development in recent years. Interpretation of subdivision: Subsidate track leaders have outstanding advantages

Each category on the list shows different development characteristics, and the awards of specific categories will be interpreted below.

2022 Top Ten Brands of Chinese Tea and Featured Tea

In the "Top Ten Brands of China Tea Drinks in China", the top three seats of Mixue Bingcheng, Xixue, Naixue's tea are stable, and the books are also burned to Xiancao, Gu Yiju and other brands because of this year. Highlights rank among the top.

Miyuki Bingcheng won the first place in the list of "2022 China Tea Drinks" with the size of a store in a dusty store and a variety of marketing gameplay. So far, the number of stores in Mixue Bingcheng has been far ahead of other tea brands, becoming the largest brand of tea brand stores. At the same time, Mixue Bingcheng is still actively expanding the territory. For example, as of June this year, the number of overseas stores in Mixue Bingcheng has exceeded 1,000. In July of this year, Mixue Bingcheng announced that the opening of towns and villages across the country was considered by many people in the industry to further harvest the township market. It can be seen that the radiation range of the brand potential energy of the honey snow ice city in the future will be further expanded.

As a representative of High -end Tea Brands, Xixue's tea has taken the initiative to reduce prices this year. In the context of rising raw material costs, this move not only shows its supply chain advantage, but also helps them expand the target customer base. Other tea brands conduct dimension reduction strikes. In addition, it is also a common measure for many catering brands to consolidate the industrial layout. For example, in December 2021, Nai Xue's tea recognized 12 million shares of field shares; in March 2022, Naixue's tea set up an investment company.

Among the "Top Ten Brands of China Tea Drinks in China", the first overlord tea jurisprudence and books on the list have also won the favor of capital in recent years, and the overall development is also better.

At the same time, the overall performance of Auntie in Shanghai, 7 points of sweetness, Wu drinking products, and Mo Yan this year is good. This year, it will again appear on the "Top Ten Brands of Tea Drinks with Chinese Characteristics" again.

The three brands of Linlee Lemon Tea, Lemon Season Lemon Tea Store, and Uncle Qiu Lemon Tea also appeared on the list because of their outstanding performance in the lemon tea track. With the hot coconut drinks this year, Coconut Muchi has become the only brand in coconut drinks with a relatively dazzling store scale and brand power.

2022 Top Ten Brands of Chinese Hot Pot, Special Hot Pot Brands

The top ten hotpot brands on the list are powerful. The top of the list is still Haidilao. It is second in Big Big Big Big and Bagu Maobu Hotpot.

In 2022, the epidemic situation was unstable, the economy continued to be low, and the catering industry was once again affected. In the first half of the year, the overall business situation of catering listed companies was not optimistic. Although Haidilao's performance loses in the first half of the year, the status of the elder brother in the hot pot industry is still no one to shake, and the hot pot track may continue.

In addition, the hot pot brands such as Nan Hot Pot, Xiaolongkan Hot Pot, Dalongki Hot Pot, and Sister Chongqing Hot Pot all have a better reputation in the minds of consumers with a solid brand development style.

Affected by the epidemic of new crown pneumonia, hot pot categories with heavy social attributes have been strongly impacted. In addition, the competition of categories has become increasingly fierce. In recent years, the hot pot market has shown a competitive situation of "two -day ice and fire". On the one hand, the hot pot giants represented by Haidilao and Lugenbuya suffered a bottleneck in business and fell into a dilemma of losing money. On the other hand, the capital market showed fiery. Nu Mao belly hot pot, sister Chongqing hot pot, Brother Zhou Chongqing hot pot, etc. have received 100 million yuan in financing.

As the hot pot track gradually crowded, the hotpot tracks of the hot pot became hotter. For example, the subdivided hot pot category represented by "special hot pot" such as ingredient hot pot quickly seized the market with its differentiated positioning, and a number of potential brands began to take the lead.

In the list of "Top Ten Brands of Hot Pot with Chinese Featured Hot Pot", the performance of the king pot, Qixintian, and Zhu Guangyu Hot Pot Museum performed very well this year. , Steel Pipe Factory Five District Liver Chuanxiangxiang and other brands also have a good brand image in the industry and consumers.

2022 Chinese fast food, rice noodles, noodle shop top ten brands

In the "Top Ten Brands of Chinese Fast Food in 2022", the nostalgic chickens and rural bases ranked among the most veritable Chinese fast food hegemon. Nancheng Xiang, Pig Horn · Minnan Pig Foot Rice and other brands are all new brands on the list this year. Nantong Xiang, as a well -known local fast -food brand in Beijing, has a relatively high status in consumers in these years. He continued to refine his brand foundation and stood in the fiercely competitive Chinese fast food category.

With the sprinting IPO of rural foundation, pheasant chicken, old mother -in -law and other brands, Chinese -style rice fast food shows a significant rise. In this process, the regional head brand began to initiate charge to the national market, providing more imagination for category development, and Chinese -style rice fast food entered the fast track of development.

As the largest category of snack fast food, the noodles have attracted high attention in recent years. The financing events and financing amounts have reached a record high. However, due to the large number of sub -categories, strong regional, the pink noodle market is still scattered as a whole, and the brand's cross -regional development is difficult. With the continuous influx of capital and the rapid rise of emerging brands, the pattern of the noodles market is gradually changing. In the list of "Top Ten Brands of Noodle Museum in China", the strong back -end strength won the first place in Hefu's noodles. The earlier and deep -accumulated flavor of the noodles, Mr. Li's beef noodle king ranked second and third. Pass. This year's new list is also seen on the list of Lanzhou Ramen Brands in recent years. They are Chen Xianggui and Ma Jiyong. In addition, the noodle category has become the heart of capital. After the brand of fishing noodles, meeting small noodles, and Wuye noodles have obtained financing, the expansion speed is relatively rapid.

Among the newly launched "2022 China Rice Fan Top Ten Brands" list this year, the top three are Axiang Rice Noodles, Graphite Fishing Powder, and Mongolian Ziyuan. The Axiang Rice Noodles and the Mongolian brand have developed earlier, and have accumulated strong brand strength, and the overall development is stable.

This year, in addition to the Yunnan rice noodles, which everyone is familiar with, niche noodles are also unique, such as Jiangxi Rim Fanfan brand Zigu Road, Xinjiang Rim Fan brand ah Zhenfishi, Wu Jia mixed rice noodles, Guangxi rice noodle brand Three Pin King and others were on the list with good strength.

2022 Chinese Western Fast Food and Pizza Top Ten Brands

KFC and McDonald's have always been a benchmark for the development of local fast food brands. In the list of "2022 Chinese Western Fast Food Top Ten Brands", these two fast food doubles are also expected. Generally speaking, the majority of foreign brands are still the majority of foreign brands. Domestic brands only account for four seats, namely Wallace, Deks, Pale Burger and Baker Burger. Although foreign brands occupy an absolute advantage, domestic Western -style fast -food brands are also accelerating the rise, such as Pale Burger and Beck Burger.

In the early years, under the leadership of foreign brands such as McDonald's and KFC, Western fast food experienced a high -speed period of development. However, due to the simple products, it is mainly burgers, fried chicken, potato chips, etc. Innovation is relatively limited. The homogeneity of Western -style fast food products has begun to emerge, and market size growth has gradually become weak. In recent years, the Western fast food market has developed in the direction of quality upgrades. High -end Western fast -food brands such as Shake Shack are accelerating the rise.

In the pizza category, Pizza Hut, Zunbao Bisa, and Domele Besa run, great! John Besa, Bigbisa, Beshamamanino and other brands followed closely. It is very exciting that in the pizza category, domestic brands have formed the trend of trials with foreign brands. It can be seen that the brand strength of domestic pizza is increasing.

2022 Top Ten Brands with Chinese Snacks and Lochi

In the "Top Ten Brands of the 2022 Snacks with Chinese Features", the first three seats have not changed much. Zhengxin Chicken has the top of the list. From the perspective of store scale, the three can be called the giant in the special snack category, which interprets the possibility of unlimited snack categories.

In 2022, the epidemic rebounded, and the catering industry was hit again, but the bombardment brand Xisao fried skewers and the boasting father's bombing still expanded against the trend. In the first half of the year, there were nearly 500 stores in the first half of the year, ranking fifth and seventh, respectively. Essence And this is also the first time that the top ten brand lists have appeared in the list of bombing skewers. In the past, the more chaotic bombardment categories have now produced brands with strong brand power and scale effects.

In the list of "Top Ten Brands of China Lochi", the top four are the peeling duck neck, Zhou Heiya, Ziyan Baiwei Chicken and Huanghuang. Recently, Ziyan Baiwei Chicken was approved to go public, and it was about to become "the first share of the foul meal".

As a pioneer of the hot halogen category, Shengxiang Pavilion Hot Journal has once again rushed into the top ten of the fingi, and compared with last year, its ranking has risen this year, and there are many more meat, chrysanthemums, tearing vine pepper chickens and braised chrysanthemum chicken and halogen. As a new brand, Jiangnan has a good development situation this year, and the expansion momentum is relatively fierce.

In recent years, with the help of Capital, a number of emerging brands have accelerated their expansion, of which the new -style hot halogen and staple snack brands have performed the most dazzling performance. With the increasing number of enrolled in the lochi track, the fulcid market is becoming more and more segmented, and the competition is increasing.

2022 Top ten brands of grill, barbecue, grilled fish, sauerkraut fish

In the field of catering, barbecue is a well -deserved popular category, and its consumer groups are very extensive. In recent years, the attention of barbecue categories has been rising, and the strength of the barbecue brand has increased a lot. However, due to the repeated epidemic and single factors of consumer scenes, the recent performance of barbecue categories has been slightly weak, and the growth rate has gradually slowed down.

Judging from the brand ranking, the wooden house barbecue and the lamb skewers and Fengmao grilled skewers have stabilized the top three long ago. From the perspective of the barbecue brands on the list, most of them are well -known representative brands in various regions, and the development process of brand nationalization needs to be advanced.

In the case where the overall heat performance of the barbecue category is mediocre, the heat of barbecue category has continued to rise, especially the popularity of bornesty categories is very high, and a number of high -quality brands represented by Jiutian family and wine barbecue have emerged. Beimannan barbecue and wine, pig Charliechuan -style barbecue and other brands also rushed to this list with a faster development rate.

This year's grilled fish category has some new changes compared to last year. Specifically, the top three rankings are still half -day demon grilled fish, fish detective, and fish cool fish grilled fish. The half -day monster grilled fish has exceeded thousands of stores this year. second. In addition, the three brands of the willingness to hook, flower Chitai secret grilled fish, and green pepper grilled fish in the green furnace are the first to be on the list. After the outbreak of the new crown pneumonia, the homogeneity of the competitive environment and consumers' high -quality demand for grilled fish forced the grilled fish brand to continuously upgrade and iterate, and also driven a new round of changes to drive roast fish categories.

Due to the high degree of standardization and easy replication, the theme restaurants that have focused on sauerkraut fish in recent years have risen and expanded rapidly in my country. The scale of sauerkraut market has grown rapidly. Representative sauerkraut fish brand.

Among the "Top Ten Brands of Chinese Sauerkraut Fish in 2022", Tai Ercana fish has reached the top again with its strong brand strength. Jiang Yuer has followed closely. As of now, Jiang Yuer's national store has reached 300. The expansion speed is relatively fast. At the same time, Yao Yao's sauerkraut fish is also developing steadily.

2022 China Dumpling Top Ten Brands

In the "2022 Chinese Dumpling Top Ten Brands" list, Xijiade once again topped the list. The fifth uncle Xiong Xiong won the favor of capital in the business model of fresh dumplings.

The model of take -out, can eat, and retail can meet different consumer needs, and the consumption scenarios have further expanded. The bright files have further conveyed the fresh brand concept, which may be a dumpling category of exploration direction worth trying.

In the "Top Ten Brands of the 2022 China Package Point", Barbin has stabilized the first place, and other brands on the list are mostly regional development. Generally speaking, the current package category is still strong in regional characteristics, and the product taste and supply chain are cross -regional development barriers.

It is worth mentioning that in 2021, a batch of emerging brands represented by the "Bao Ye Ye Baozi" appeared. They rose rapidly through innovative consumption scenarios and restructuring store models. Viewed.

2022 Top 10 brands of Chinese baking, crayfish, Japanese ingredients

In the list of "Top Ten Brands of China Baking in China", in addition to Western -style baking brands such as Holly Lai, Yuanzu Food, and Meixin Western Cake, there are also new Chinese baking brands such as the Luxi River and Tiger Standard Chartered Cakes.

Compared with last year, this year's capital's attitude towards baking categories gradually became dull. In 2022, the passenger flow of many bread baking brands has fallen significantly, and the expansion of the emerging baking brands has also slowed slightly. However, the new national tide culture is still prevalent. I hope that baking head brands can work hard to break the situation and create their own brand barriers and product power "moat", and continue to lead the category in the direction of healthy and prosperous.

On the list of "Top Ten Brands of Chinese Currency Currency", Hu Da Restaurant, Liangliang Steamed Shrimp, Wenhe Friendship Lobster Museum ranks first, and Jiwei Qu Ji is the first brand on the list. With the continuous improvement of the conditions and supply chains of crayfish, the supply and demand of crayfish gradually balanced, and the penetration power of crayfish products has continued to increase. To the figure of crayfish.

In this context, in recent years, crayfish franchise stores have faced the dilemma of food grabbing food. The head brands have begun to innovate in order to obtain greater advantages in order to seek better development.

In the list of "Top Ten Brands in China" in China, N Multi -sushi won the top of the list. Compared with the list of last year, the proportion of comprehensive Japanese restaurants on the list this year has increased. The listing brands are exquisite cuisine, Akasaka Pavilion, Kamaki, and Murakami.

Among them, the newly listed on the list has submitted the prospectus this year to be listed in Hong Kong. It can be seen that the Japanese market still has better development prospects.

2022 Top Ten Brands of Chinese Coffee and Light Eating

In the list of "2022 Chinese Coffee Brand", Ruixing Coffee, Starbucks, and TIMS Coffee ranks in the top three. Although Starbucks is still the older brother of the global grinding coffee category, from the perspective of the Chinese market, Ruixing Coffee has quietly ran to Starbucks and reached the top of the list. At the same time, many emerging brands have also told all the way, such as Manner Coffee, Nowwa Norva Coffee, M Stand, Seesaw Coffee, and Alignment Coffee on the list.

In addition, many local cross -border brands are also accelerating the entry coffee track. For example, in May 2022, Li Ning coffee was sold in some Li Ning sports apparel stores in Beijing, Guangdong, Fujian and other regions, and the post office coffee under China Post was also officially opened in Xiamen. At the same time, leading companies such as Sinopec, Tongrentang, and Wanda also sold coffee cross -border. These cross -border giants have devoted their already competitive coffee tracks and further expanded the rising local coffee brand camps.

The new crown epidemic has made nutritional healthy dietary trends prevail, and light food brands have also received widespread attention.In this year's new list of "Top Ten Brands of China Light Food", the old -funded player Wagas Wagos topped the list.Although Wagas Worswood was exposed to the sale, from the perspective of its development situation this year, Wagas Vogos still achieved the size of the store under the circumstances of the epidemic situation, which shows that its toughness cannot be underestimated.It is worth mentioning that the new elements of the "old predecessor" announced last year that they had entered the bankruptcy clearing process.While the old people ended, the newcomers are constantly appearing. More and more powerful new brands have emerged in light food tracks, such as the Sandy Light Food, Super Deer Team, Foodbowl Super Bowl on the list this year.

Conclusion

As an observer and recorder in the catering industry, the Red Laten Network has always adhered to the healthy development of the catering industry.In the future, the Red Food Brand Research Institute will continue to pay attention to more excellent brands of the categories and explore the innovative development of the Chinese catering industry.

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