Domestic circular fashion head company Hongbulin officially announced the opening of the brand series upgrade plan loop is more fashionable

China Consumer Newspaper Beijing (Reporter Wang Xiaoyue) On September 6, the domestic circular fashion head company Hongbolin officially announced the opening of the brand series upgrade plan. Xu Wei, CEO of Hongbolin, revealed that the upgrade includes all -round upgrades such as visual overall upgrade, appraisal service upgrade, and carbon emission reduction in the end.

It is reported that the visual upgrade of Hongbolin includes vision and packaging upgrade in the APP end. The new logo released this time represents the circulation of fashion products, but also reflects the circular relationship between traders. The app experience upgrades and packaging renewed are from the perspective of user perspectives, giving users a stronger sense of trust in visual experience and process operations. The upgrade of this appraisal includes a stronger appraisal team and the traceability of the support of the appraisal report. From the perspective of quality management, the user's rights and interests are ensured, allowing users to be more assured and peace of mind about each transaction.

In addition, the carbon emission reduction function of the APP side will be launched in the near future. By calculating the carbon reduction value generated by each exchange, the data of the user's environmental contribution value can be truly realized, so that more users can experience a new way of recycling and fashion life. Practice the public welfare concept of low -carbon environmental protection.

According to data, the number of second -hand e -commerce transactions in 2019 reached 259.69 billion yuan, an increase of 400.17 billion yuan by 2021. The compound annual growth rate of 2019-2021 reached 24.1%, and at this speed estimation, the transaction scale in 2025 will reach 950.22 billion yuan. As one of the pillar industries of the circular economy in my country, with the favorable policy and the conversion of consumption awareness, the market growth potential of the circular fashion industry has huge potential.

"Cycling economy" has also become a hot word for economic development. The "Fourteenth Five -Year Plan" Circular Economic Development Plan pointed out that the development of the circular economy should follow the principle of "reduction, reuse, and resourceization", focus on building a resource circulating industrial system, encourage the development of "Internet+second -hand model", standardize development Second -hand commodity market.

"Circular Fashion" and "Sustainable Fashion" are the trend of the fashion industry under the general trend of the "Fourteenth Five -Year Plan" and "Circular Economy". , "Two -way go" towards environmental protection goals.

On the consumer side, circular fashion represents a new lifestyle and life concept. Xu Wei, CEO of Hongblin, said in the internal letter that the circular fashion lifestyle encourages users to share the flow of fashion items, and contribute to the green and beautiful life of the earth through a more flowing, environmentally friendly and easier lifestyle.

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