Plain Demonstration Zone: Plumb the Yellow River cultural brand to promote the high -quality development of cultural tourism

Author:Plains Evening News Time:2022.09.09

Recently, good news came, and the Henan Provincial Department of Culture and Tourism released the "List of Provincial Tourism Resort in 2022". The third provincial tourist resort approved after Quan Quan is also the first provincial tourist resort area in the Yellow River Basin of Xinxiang City.

In recent years, the Plain Demonstration Zone has thoroughly implemented the municipal party committee and municipal government on the implementation of the strategic deployment of the integration and development of cultural travelers, and adhered to the work mechanism of the "three seven -two horses and one compete", promoted the integration of cultural tourism, implemented the first development, and continued to promote the culture of the region. Tourism upgrade.

Focus on planning leadership and promote the transformation and upgrading of cultural tourism. Thinking of Fang Yiyuan, conspiracy and movement. The construction of a global tourism pattern is a long -term and systematic project, and we must adhere to the planning. In recent years, the Plain Demonstration Zone has adhered to the idea of ​​"one change, two positioning, and three integration", and high -quality compilation has completed the "Master Plan for the Henan Plain Demonstration Zone Huanghe Cultural Ecological Tourism Resort" and the sub -item planning to form a overall plan As the main body, a planned planning system supported by the special planning of regional, key tourist attractions and cultural tourism products, and actively creates a new model of cultural tourism industry development in the cultural tourism industry with "Cultural and Plastic Travel Creation Brand and Promoting Fusion of Traveling with Literature".

Focus on the improvement of the key points and build a tourism system for external internal and external. The avenue is wide and the long road is brilliant. The plain demonstration area has continuously strengthened the top -level design, adhered to the foundation first, and vigorously promoted the construction of tourism infrastructure. The high starting point planning and the construction of more than 160 kilometers of "three vertical and one horizontal" four entered beach roads were set up. The tourism consulting service centers (points) of the three levels of the area, townships, and villages of Jing, Hu Kiln, etc., build an external, seamless connection, neat and beautiful tourism transportation system and tourism distribution network.

Focus on brand building and strengthen resource development and integration. The development of the global field, the brand improvement and efficiency of the brand. The Plain Demonstration Zone focuses on the six themes of "ecology, culture, health, experience, experience, leisure, and vacation", and promote the integrated development of cultural tourism at a deeper level, higher level, and larger scope. Successfully created the 4A -level scenic spot of Fenghu, and is actively organizing the application of the 3A -level scenic spot of Wangfujing Ole Town, creating five golden flowers of "Lotus Pond Moonlight, Peach Blossom Yuanji, Pastoral pastoral, Milin Huaixiang, Begonia Still", tourism brand, tourism brand The effect is prominent, and the global tourism is ready to go.

Focus on the improvement of quality and expand the connotation of the development of cultural tourism. Improve the quality of cultural tourism, focus on both internal and external cultivation. Relying on the natural resources and historical and cultural resources in the beach, set up 5 tourist routes such as "Famous Point", "Beautiful Fenghu Tour", "Yellow River Ecological Tour", "Red Cultural Tour" and "Science Popular Science Research Tour". Maps and other carriers, focusing on "food, accommodation, purchase and entertainment", do a good job of travel strategies, launch "online promotion and divergent tour", "offline cloth point gathering tour", "active creative excellent boutique tour" and other channels to visit and create one Tourism products with strong influence, wide coverage, and core attraction have continuously improved the quality tourism quality of the plain demonstration area.

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