Broken homestay dilemma: multi -format innovation and development helps rural revitalization

The pressure of fast -paced urban life has made more and more urban people yearning for peaceful and simple rural life. With this "nostalgic economy" Dongfeng, the rural tourism industry has developed rapidly in Zengcheng District, Guangzhou, and the homestay has ushered in unprecedented development opportunities. However, under the booming appearance of the homestay, it is also accompanied by various problems such as serious homogeneity, lack of humanistic characteristics, and low operating quality, which need to be solved.

According to statistics, there are currently about 130 homestays in Zengcheng District, of which about 30 boutique homestays are mainly distributed in Pattan, Zhengguo and other towns in the north. Rich tourism resources, unique ecological environment, rare rural music, and various homestays that are adapted from local conditions, not only let the tired city people solve their nostalgia, have a suitable rest and rest, but also revitalize the idle of the countryside. The houses have increased the employment opportunities of the villagers, improved the income of farmers, and promoted the "beautiful resources" of the countryside to "beautiful economy".

"The booming development of the homestay has promoted the development of the local tourism economy, but there are also many problems. For example, the Menghuabu Village of our Zhengguo is the earliest batch of villages to develop rural tourism. Become a homestay, but these homestays lack planning and design, similar house styles, and the operating models are used to use each other, without any features. Later, villages have begun to develop tourism, and they directly copy the Mongolian cloth villagers. It is difficult to stimulate the desire of tourists for the second time. In addition, many villagers saw the prospects for the development of the homestay, and they hurriedly opened their business without doing sufficient market research and preparation. At the same time, there are no uniform standards such as the management of the supporting facilities. Yao Runsong, the relevant person in charge of the homestay business of Zhengguo Town Comprehensive Service Center, said that today, when the homestay is serious, if you want to break through, you must combine local characteristics and adapt to local conditions to fully tap local food, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, culture, and culture, Historical relics, creating their own independent personality. At the same time, on the basis of providing comfortable accommodation functions, it expands colorful derivatives and forms a situation of multi -format innovation and development.

In order to break the development dilemma of the hostel, in 2018, Zhengguo Town introduced the Maike Hokey B & B Project, with a rural complex model and integrating the local humanistic characteristics to create a unique village and breakfast that integrates agriculture, forestry, accommodation, and food industry. "The reason why the Maike Hochke Boutique B & B project chose to land on the ground at that time was to see the rich resources, food, humanities, tourism and other resources here. While experiencing comfortable accommodation, residents can better get close to nature and feel unrestrained pastoral life. At the same time, we rely on Fanfeng Village's rich agricultural resources to create characteristic homestays such as farming, education, and sports. It helps the sales of local agricultural and sideline products through the homestay platform to provide employment positions for local villagers. "Said Zhang Guojin, general manager of Mai Ke B & B.

Maike Hoke Boutique Bomit

At the same time with Maike Hokey Best B & B, the positive fruit with unique design concepts also has a unique design concept. The characteristics of modern industrial architecture, designing casual and comfortable courtyard landscapes. Once the homestay is launched, it becomes the net red homestay. It not only provides a comfortable accommodation environment, but also recommends the surrounding beauty, food and play projects to tourists during the day. The cultural museum project has landed, promoting the development of Wulan cuisine, 榄 文化, and the development of various types of cultural and creative products with Wulan, and created another travel business card for Zhengguo.

Boutique Hotel on the other side

"Rural homestays should be able to wake up the village's wild fun, effectively integrate the village culture, and let the city people place their homesickness and comfort their souls." Said Wu Jing, the person in charge of Muji Yunxi Mountain, Muji Yunxi Mountain, Zhangdongkeng Village, Pattan Town. Muji Yunxi Mountain Residence is one of the earliest boutique homestays in Zengcheng District. It is loved by many tourists and has a high recovery rate. The homestay is located in a small basin in Changdong Hondi Village. It is lush on all sides and surrounded by streams. The bricks and vines are mottled without losing their vitality. The original Hakka fence was redesigned and transformed during the construction of the homestay, organically integrating with the local natural environment, exuding a unique cultural charm. Homestays regularly hold traditional cultural salon activities every month. In addition to the performance of Xingshan Song, there are also local intangible cultural heritage dance spring cattle, dancing performances, and explanation activities, which are popular with tourists. In addition to tapping local traditional culture, Muji Yunxi Mountain Residence also pays great attention to the use of local rich farming resources and cooperates with local farmers to develop various agricultural and sideline products picking projects to allow tourists to experience different rural fun and relieve nostalgia.

Muji Yunxi Mountain Residence

There are also boutique homestays that also come out of Zengcheng District. There are also intact style of ancient style, reflecting historical and cultural, innovating business concepts, and fully integrating local culture into bed and lodging. hotel. The homestay is the only ancient village boutique homestay in Guangzhou. It is led by the government to integrate and transfer to the old ancestral temple, ancient dajo, and more than 70 shabby vacant houses. Mi, with a total investment of about 30 million yuan and 41 rooms. The construction of the homestay allowed villagers to fully enjoy the results of rural construction and development, and the village collective economy and villagers' income continued to increase. Dengcun Village in 2010 village collective income was less than 10,000 yuan, and the per capita net income of farmers was less than 5,000 yuan, but by 2020, the total collective income of the village of village exceeded 800,000 yuan, and the per capita income of farmers exceeded 18,000 yuan. Essence Nowadays, my village stone house boutique homestay project, the village collective can get about 400,000 yuan in land and house rental income each year; it has fully driven the employment of surrounding villagers. At present, there are 37 employees in Shiwu in my hometown, including 32 local employees, accounting for the proportion. 86%. My Township Shiwu Pastoral Resort Hotel

It is reported that in order to promote the healthy and orderly development of the homestays of Zengcheng District, Zengcheng District is currently promoting the assessment of the homestay level, and the standards of dividing the homestay level are being formulated. At the same time, the relevant departments of Zengcheng District actively mobilized Zengcheng B & B to participate in the assessment of the Hongmian B & B level in Guangzhou. In 2021, the first batch of "Red Cotton" in Guangzhou City, Zengcheng, accounting for 4, and Ishigao B & B. Two stars.

Source: Zang Xiaowen/Photo, a reporter from Zengcheng District, Zengcheng District, Guangzhou

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