Henan moon cake companies ranked second in the country!Under the strictest "weight loss order", what is the moon cake market?

At this time, at this time at this time, the end of the world reached the "C position" of the moon cake station.

Data from Tianyan Check shows that there are currently 22,000 moon cake -related companies in the country, the first in Guangdong, and more than 2,000 Henan, located in the second in the country. What are the main types of moon cakes produced by Henan enterprises? Where do you sell? What are the new features of the moon cake market this year? On September 8, a reporter from the Dahe Daily · Dahe Cai Cube conducted a visit.

"Mooncake Time" to!

Henan consumers love traditional taste

The reporter visited and learned that the current moon cakes on the market are roughly divided into Cantonese, Beijing -style, Soviet -style and other varieties. In addition to the traditional Wuren, bean paste, jujube mud, and egg yolk, low warm ice cream moon cakes, milk tea flow moon cakes, etc. New personalized moon cakes are also popular in the market.

"This year we focus on three types of moon cakes, traditional classic, new Chinese, and pastries." Liu Qunli, chairman of Zhengzhou Fushuang Garden Happiness Food Co., Ltd. told the Dahe News Dahecai Cube reporter, traditional classic moon cakes must be essential Lack, but traditional is craftsmanship, and iterates are raw materials. "For example, the traditional five -kernel moon cakes, in the selection of raw materials, no longer adhere to the traditional nuts such as peanuts, sunflowers, etc., but use hazelnuts, big almonds, etc. to improve the taste of moon cakes, and naturally they are more popular in the market."

The pastry -type moon cake is "main delivery", which occupies more than half of the 2 million yuan of moon cakes sold this year. For example, probiotic cheese moon cakes are characterized by yogurt and noodles, and add high -temperature probiotics to ensure that the moon cake feels not oily or greasy. "We often participate in industry conferences. Various strange tastes are pursuing a momentary novelty and popularity. Moon cakes will eventually return to the essence of delicious and healthy in addition to the mission of traditional festivals." Liu Qunli said.

"Moon cakes of traditional flavors such as Wuren, Bean Poch, Egg Yolk Lotus Rong, etc., account for about 80%." Mai Shang moon cake staff told reporters that the best -selling moon cakes they produced are still the best selling one is still the best selling ones. Classic taste.

According to the "2022 Mid -Autumn Festival Consumption Trends Report" released by Jingdong Supermarket on September 7, the most purchasing volume of Henan consumers is still the traditional flavors such as egg yolk lotus moon cakes and Wuren moon cakes.

Henan moon cake companies ranks second in the country

Self -sufficiently sell to many places across the country

Data from Tianyan Check shows that the current name or business scope of Chinese enterprises contains "moon cakes", and the state is over 22,000 companies in the industry, duration, movement, and relocation, and about 90 % of the relevant enterprises registered capital within 1 million yuan.

From a geographical point of view, the number of moon cakes in Guangdong has the largest number, accounting for 12.3%of the total number of relevant enterprises in the country. There are more than 2,000 related enterprises in Henan and Guangxi. In addition, the registration volume of moon cake -related companies in Shanxi, Inner Mongolia, Shandong, Shaanxi, Hebei, Hunan, and Anhui also exceeded 1,000.

Up to now, more than 2,100 moon cake -related companies in Henan Province. From the perspective of regional distribution, Zhoukou, Nanyang and Zhengzhou have ranked among the number of related companies, with more than 290, 260, and more than 250 respectively. From the perspective of registered capital, more than 80 % of the relevant enterprises registered capital of 100 % of the relevant enterprises were 100 at 100. Within 10,000 yuan, 3.8%of the registered capital of more than 10 million yuan; from the perspective of the establishment time, 40.3%of the moon cake -related enterprises were established within 5 years, and 21.5%of related companies were established for more than 10 years; from the nature of the enterprise, Over 70 % of related companies are individual industrial and commercial households.

Among the patent retrieval tools of Tianyancha, there are more than 10,000 moon cake patent information recorded and more than 1,600 related trademarks. Among them, only 12.6%of the invention -type patents related to taste are related to the design of nearly 80%of the patents.

Where is the main moon cakes from Henan?

"In recent years, our market has gradually opened, not only limited to Henan." Liu Qunli said that since last year, their moon cakes have begun to walk out of Henan and sell them to cities such as Beishangguangshen and Shenzhen. The main reason is to make differentiated products. In addition, their moon cakes are still sold overseas this year, set up agents in Canada, and initially opened overseas markets. Mai Shang moon cake is a local brand in Zhengzhou. The company's staff said that their moon cakes are mainly sold within Henan Province. Although the sales channels have been expanded in recent years, based on traditional supermarkets and stores, they have added online models such as community group purchase, traditional e -commerce and Douyin. Mainly.

The strictest moon cake "slimming order" in history is introduced

The unit price is absolutely mainstream within 200 yuan

During the visit, the reporter learned that there are some new features in the moon cake market this year -the unchanged is the love of the classics, and the packaging is becoming more and more simple and the price is getting more and more affordable.

"The most obvious feature of the moon cake market this year is that the packaging is simple, and the price is a lot lower." Mai Shangyue cake staff told reporters that the mainstream consumption of moon cakes was 200-500 yuan, and moon cakes with more than 500 yuan were also sold well. Now it is basically no more than 500 yuan, and the prices of mainstream consumption have also dropped to 100-300 yuan.

A person in charge of a supermarket introduced that this year's supermarket moon cake sales are the main force of 100 to 200 yuan. The consumption awareness of the public is more rational and no longer pursues packaging too much. Instead, it pays more attention to product quality and cost -effectiveness. "The number of group purchases has also declined, and more retail."

The changes in the moon cake market stem from the implementation of a series of new rules.

In June of this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration of Market Supervision jointly issued the "Announcement on Controlling" Sky Mooncakes "and Promoting the Healthy Development of the Industry", which clearly pointed out that key supervision of boxes of moon cakes with a unit price of more than 500 yuan exceeded 500 yuan Essence "The operator should properly preserve the transaction information of the selling unit price of more than 500 yuan for moon cakes for 2 years to prepare the relevant departments to check according to law. If necessary, it will immediately conduct a cost investigation of the operator."

On August 15 this year, the National Standard of the State Administration of Market Supervision approved the official implementation of the "Restricted Product Excessive Packaging Requirement Food and Cosmetics" was officially implemented, which is called the most stringent moon cake "slimming order" in history. This compulsory national standard clearly proposes that moon cake packaging materials should not be used in valuable materials, and the number of layers should not exceed three layers, and many requirements such as mixing with other goods cannot be mixed with other goods.

On September 8th, the National Development and Reform Commission reported that the moon cake market was generally operated in a good overall, showing a new weather for "more affordable prices, simpler packaging, and richer taste". High -priced moon cakes have decreased significantly. Boxes within 200 yuan of price of moon cakes have become the absolute mainstream of consumption; moon cake packaging is generally "slimming", and luxury packaging is significantly reduced; innovative tastes are endless, better to meet the individual and diversified needs of the masses.

"As practitioners, the feelings are very obvious." Liu Qunli told reporters that the new regulations are "weight loss" of moon cakes, allowing moon cakes to return to the essence, and it also clarifies the direction of the future development of moon cake companies.

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Source: Dahecai Cube

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