Liabilities of side business?Short video training course accused of "cut leeks"

"You can do it with your hands", "Do not do it, you are stupid", "Doing the sideline early, earning money early" ... The video content of rich, successful learning, and entrepreneurial scriptures has quietly emerged on major short video platforms. "Fan" is called "teacher". "Rich" and "experience in making money" are their common features. Once they become explosives, live, sell lessons, and open offline private directors, embark on the "road to monetization" to become their common choice.

"Short video with goods", "creating personal IP", "traffic monetization", in the mouth of this group of "knowledge anchors", making money with the help of short videos has become a new outlet. Their courses are mostly to teach people how to make money on short video platforms. Many people began to surge, and some people who bought classes felt that they had become "leek", and questioned and controversial.

"Teach you to make money are all earning your money." Some people share the experience of "cutting" on the Internet. Some people have begun to persuade netizens who want to buy lessons and enter the pit.

"You can do it with your hands"

"After listening to that live class, I was extremely anxious." Li Xinran recalled that in the 1 yuan live class at the beginning of the year, the anchor "transparent sugar" who claimed to be the first anchor of Douyin Knowledge paid the track analyzed multiple "nets" The successful case of red "account," how to make money through short videos, such as how to do it, how to do it, how to do it, some monthly income of 300,000, and some can earn 1 million. "

In the mouth of this anchor, the short video with "can do it with hands", "small input, large opportunities, high returns, easy and risk". Li Xinran looks like a chicken blood, "I feel that everyone can do it, and I can do it too."

Next is the sales of the course. The original price of the short video with the anchor "transparent sugar" and the online vocational education platform was 9980 yuan, and the top 50 payers that night could receive a 4,000 yuan scholarship subsidy for the platform. "If you still feel stressful, you can apply for interest -free interest, and the interest will be allowed to subsidize." In a live video recorded by the trainee, the anchor explained hard and throwing various discounts and commitments from time to time, including 7 days without 7 days. The reason refund is equipped with "running teacher" and one -on -one counseling for each student.

What makes Li Xinran and other students hold "trust" is that the anchor claims to be "national lecturer". On the relevant publicity page, the title of "transparent sugar" includes a lecturer in a live broadcast e -commerce course, a special lecturer in a newspaper, and the person in charge of the content of a radio and television anchor training course.

The anchor claims to be a "national lecturer" in the lesson.

Li Xinran, who laughed at "not to the temptation", eventually spent 5980 yuan into a member of the "transparent sugar" and "short video with the actual combat camp". During that time, she went to work during the day, brought children, and class at night. She also learned to make videos and post videos. She often tossed until one o'clock in the morning. go."

The content of the agreement provided by Li Xinran shows that the course is divided into recording and broadcasting and live broadcast interactive questions.

"Most of the courses still explain the successful cases of others, and there are no practical lessons." She found the "running teacher" several times, hoping that the other party would give guidance and reply to the delay. "Send it in the morning, return to the evening (after), send it at night, and return the next day, just let me continue." The content and quality of the course made Li Xinran feel "worthless", and there was a feeling of being "deceived and flickering". Essence

"Block me"

The dissatisfaction with the course spread quickly, and Li Xinran found that more and more students began to complain online and asked for refunds. She also joined it.

On a complaint platform, "transparent sugar" as the keyword, there are more than 800 results. The content is mostly pointing to its "false publicity of the banner of national lecturers", "refund difficulty", and "induced loan buying lessons" and other issues. The results of the complaints of its cooperation platform have reached tens of thousands of complaints.

A student who runs a physical store told reporters that he had done offline business for more than ten years. He wanted to do online business through this course. Any use, the promised light lamp is not shipped. "After listening to a class, the student sought a refund and unexpectedly was deleted by the" accompanying "teacher to delete WeChat. Seeing someone commented under the live broadcast of "transparent sugar", "I'm going on, I want to report lessons", she replied, "Reported more, how many people who cheated 5980", the message was quickly deleted, and then click in again. The anchor's short video account can no longer see related video works, "block me."

Regarding the anchor "transparent sugar" related identity issues, the reporter called the staff involved in the newspaper and radio and television, and the other party replied that the identity of the anchor had not been authorized.

In the relevant complaints, some students said that they not only bought the "transparent sugar" short video with the goods, but also purchased another course called "Smart Woman Happiness Creation Camp", priced at 5,998 yuan, receiving money Fang also started. On the publicity poster, the identity of the anchor has also changed from a "national lecturer" to a "gender emotional expert".

Wang Ting purchases a screenshot of the course order.

"(Smart women's course) I didn't listen for a second." The day after paying the payment, Wang Ting regretted it. "Short video (course) I spent 6,000 yuan, and I didn't make anything. After listening to this class, can I be happy? "After calming down, Wang Ting even had no time to sign a curriculum agreement, so he quickly applied for a refund. The customer service said that he needed to wait for 30 working days. Since then, the customer service has arranged a refund. , But still need to wait. From April to July, until the start of the class, "layoffs", "arrears of salary", and being defended by students' rights, Wang Ting realized that this tuition fee may be difficult to return. On the "Leadership Message Board" of the People's Daily Online, in response to the issue of the start of the class reflected by netizens, the Human Social Security Bureau of Haidian District, Beijing, said that the problems reflected by netizens are prepaid consumption, and the police have been involved in the issue of the start of the class. It is unable to solve consumer problems through administrative mediation. It is recommended that consumers report to public security organs or defend their rights through judicial procedures.

"From negative to 100 million"?

Can anchors call themselves "experts"? In June of this year, the "Code for the Code of Conduct" jointly issued by the State Administration of Radio and Television and the Ministry of Culture and Tourism clearly required that the anchor should obtain the live content of high professional levels (such as medical, financial finance, law, education), and the anchor should be obtained Correspondingly practicing qualifications, and conducting practice qualifications to the live broadcast platform, and live broadcast platforms should conduct qualification review and filing of the anchor.

"Since they claim to be an expert or scholar, at least some authoritative departments or competent departments have issued the qualifications and certificates issued by the competent authority to prove their identity. Otherwise, the platform should not allow these anchors to declare this name and title." Hailong told reporters that the current supervision is strict, and the terms in the "Specifications for the Behavior of the Internet" tend to explain strictly. The anchors selling short video with goods can also be attributed to the "education" category.

"How does my 50 -year -old student make a million explosion in a week" "Several girls live a monthly income of 20 million" and "Mountains and Water can also income 3 million a month" to teach people to make dumplings 1.5 million " Why can't he make this money? "..." Transparent Sugar "has nearly one million fans on the Douyin platform. According to its introduction in short videos, the account has been done since April last year. Most of the short videos published by it are how to teach people how to make money, analyze how other "Internet celebrities" accounts have become explosive models, and how ordinary people can monetize through short video.

Regarding the students' questioning of "transparent sugar" and "national lecturer", and the quality of the curriculum, the quality of the curriculum, and the refund, the reporter contacted the anchor.

The theme of the short video is mostly "teaching people to make money." screenshot

"Teaching people to make money" is indispensable to prove that they are "rich people" and self -packaging, telling their own successful stories. In short videos, "transparent sugar" claims to be "rich in -in -law", and there are also "chic and independent rich women" around them, and this is also a way to pay a lot of knowledge for the bloggers. Starting the class, another anchor "Big Blue" selling short video monetization courses, Douyin's personal authentication as "financial self -media", claiming to be "starting in vain, three bankruptcy Dongshan will come back three times", "there is no text from the body to quickly get 1 million "Experience" "Share the truth from negative to 100 million", even directly saying "training cut leeks" in its short videos.

Disputes on "knowledge bloggers" and "entrepreneurial mentors" have not stopped. After buying the course, some trainees thought they were "cut chives" and began to release relevant "unveiled" short videos. Some anchors claimed that the course was plagiarized and sent video to protect their rights. There are also the anchors who have publicly shouted "Improving the quality of the curriculum" and "don't cut leeks" to set off a scolding battle. These netizens also seem to be "red" to "traffic".

"There is a threshold for admission"

Recalling the class that spent 1 yuan at the beginning of the year, Li Xinran still remembered the buzzing brain, "the whole is like brainwashing."

The powerful aura, confidence in the anchor, and various commitments and explosive cases made Li Xinran feel that the short video with the goods is "very easy to get started", which is suitable for a sub -business development. The successful case of Baoma shared by anchor has accurately grasped Li Xinran's psychology.

In the opinion of Li Xiang, a senior practitioner in the industry, there is a threshold whether it is to bring short videos or live broadcasts. "It seems very low, but it is quite high."

He said that if it is purely an anchor, not only the ability to shoot and edit, but also have the ability to write and select it. In addition, it is necessary to operate the operations of users and fans. "Some peer teachers will deliberately cover up the difficulty of learning and make ordinary people think that it is a super easy thing." Li Xian said that if there is not a related industry background, or strong execution, and insisting on continuous learning output, it is big. It is difficult for some people to do it.

Wang Ting, who has been doing physical business for more than ten years, left the traditional industry last year, and today's online business has improved. "Now go back to see the tens of thousands of courses I bought, in fact, I stepped on a lot of pits and around a lot of detours."

In Wang Ting's view, many knowledge anchors' courses are actually poor information, "especially Xiaobai who just on the road," she told reporters that after opening the online shop, she knew that the platform officials had corresponding free free of charge. Course, and the content of the course is the latest, "newer than those teachers (course content)."

Regarding the disputes caused by the short video training industry today, Li Xiang believes that the background and qualifications of related trainers in the industry are uneven are one of the reasons for the frequent chaos."Many so -called" teachers' in this business may be a micro -business, beauty industry, and marketing last year. As soon as they become new media mentors. Everyone follows the trend and finds what to do (recruitment). "As forWhat the outside world questioned whether there was a "pit and abduction" situation, Li Xiang admitted that for practitioners, if no publicity was exaggerated, there was no possibility of survival."Users like to see some exciting and conflict content." He said that it is difficult to be recommended without doing so. It is difficult to get traffic and cannot recruit.

Li wants to remind people who want to enter this industry not to have unrealistic fantasies. "Indeed, some people make short videos to make money, but these people either work hard and pay enough.An ordinary person, if there is nothing, just see the explosion, and want to explode, it is unrealistic. "

Source: People's Daily Online

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