Picture is fresh ｜ Unlock the "Gen Z" Mid -Autumn Festival

The Mid -Autumn Festival is one of the four traditional festivals in my country. Since ancient times, there have been folk customs such as sacrifice moon, watching the moon, eating moon cakes, watching lanterns, and drinking osmanthus wine. The "Gen Z" young people born in the Internet era are very particular about modernization, both dressing and diet. For how to spend the Mid -Autumn Festival, they also have a unique "Gen Z" gameplay, such as wearing a Hanfu garden, a cloud -free tour, playing script killing, self -made strange moon cakes, dismantling the blind box, and so on.

"Gen Z" Mid -Autumn Festival party new gameplay

"For me, wearing Mid -Autumn Festival elements on my body is the best way to pass the Mid -Autumn Festival." Yu Mengyi of Chongqing University is a Hanfu enthusiast. This year, she intends to hold a Hanfu garden meeting with friends who like Hanfu. To this end, she also specially prepared a set of Hanfu with the Mid -Autumn Festival, with rabbits and cinnamon branches embroidered. She believes that Hanfu is a traditional Chinese clothing, and it is a good opportunity to promote Hanfu in traditional festivals.

Hu Xueli of Zhejiang University of Traditional Chinese Medicine has always planned to go to Tibet with her friends in Mid -Autumn Festival. She said: "Tibet is the closest place to the sky. To go to the most romantic place in the most romantic time, the moon must be a beautiful memory." However, because of the epidemic, she intends to arrive in Tibet in a special way, that is, "cloud travel." Recently, a lot of "Cloud Tour" APP has been launched on the market, and users can appreciate the magnificent mountains and rivers of the motherland without leaving home. In addition, many media platforms will live on the moon on the day of the Mid -Autumn Festival. If the local weather is not good on the Mid -Autumn Festival and the moon cannot be seen, the "cloud appreciation" is a good choice.

"Only enjoying the moon and eating moon cakes to pass the Mid -Autumn Festival. This is too 'Z generation". Mid -Autumn Festival party must play board games! "Wang Fangfang of Tianjin Normal University is a script killing enthusiast. "The script kills happy book". "Script Killing Happy Ben" refers to the script that pays attention to the joyful experience in the script killing. Fang Fang said that in the family's reunion days, I hope everyone can spend in a happy atmosphere, and the script kills can be well linked. In the circle of young people, the script kills is a very hot way.

Data show that in 2021, there were more than 45,000 stores operating script killing in China, with a consumer size of about 9.41 million, while the mainstream consumers were young people under 30 years of age.

New Mooncakes of "Gen Z"

When it comes to the Mid -Autumn Festival, the most important traditional food must be moon cakes, and the imaginative "Gen Z" young people have eaten new tricks for moon cakes. They not only DIY moon cake styles, but also develop many "strange" flavors.

"The traditional moon cakes of the Yuanyuan symbolize the reunion and the meaning is beautiful, but this year I still want to design a unique moon cake." Xie Mengli of the Beijing Institute of Fashion said that "Gen Z" is a group full of personality, and moon cakes should also show up. Personality, so she intends to design a moon cake model this year. Like Xie Mengli, many young people on the Internet have also launched the challenge of homemade moon cakes, with fruit -shaped, cartoon -shaped, and even mahjong -shaped moon cakes.

Yang Yue, who grew up in Chengdu, is currently studying in Hong Kong, and this year is also her first Mid -Autumn Festival in Hong Kong. "I like to challenge things that have not been tried. There are many people on the Internet to evaluate the taste of moon cakes. This year, I plan to buy moon cakes with the evaluation of the Mid -Autumn Festival. Tian Tian Qiao Hong Kong -style moon cake with friends. "Grass" is a new consumption habit of contemporary young people. They have lived in the Internet world of "sharing" and "shared" since childhood. It is also their shopping habits to buy supplies with the experience of others.

In addition to the change of moon cake shapes and purchase habits, young people are also willing to challenge various new flavors of moon cakes, such as snail powder filling, leeks and egg filling, crayfish filling moon cakes, etc.

The "New Youth New Consumption Observation Research Report" released by the School of Journalism and Communication of Beijing Normal University pointed out that the 19-35-year-old mobile Internet users reached 650 million, and the youth group has become the main force of China's Internet consumption. Many youth online shopping is susceptible to social, short videos, live broadcasts, etc., like to try something new and be happy to share products with friends. In addition, according to the survey, many young people have invested new experiences and pursuing new differences in online shopping, and practicality is no longer the main factor affecting their consumer decisions. Taobao data shows that the sales of strange foods such as snail powder, stinky tofu, canned catfish can increase year by year. Reunion is an eternal theme

The Mid -Autumn Festival is a day of reunion. In ancient times, cars and horses were slow. Everyone who was in the field, and the travelers who were officials, went out to do business, and studied school all returned to their hometown. Whenever the Mid -Autumn Festival, the talented and beautiful women who are away can only use the moon to send the love of love. Nowadays, even if young people cannot go home for reasons such as school and work, they do not have to endure the suffering of acacia like the ancients. The Internet allows people to gather across time and space.

"The Mid -Autumn Festival is the day of reunion. I hope that the Mid -Autumn Festival can accompany my family to enjoy the moon cake with my family. This is the best way for me." Fang Hong, who had just entered the workplace last year, said, "The Mid -Autumn Festival is a Rare holidays, so I want to be able to accompany my family well, and I have a peace of mind 'lying flat' for a few days. "

This year is Xu Wen's first Mid -Autumn Festival in the work, because of work reasons, he cannot go home to the Mid -Autumn Festival this year. "At that time, I should be with my family 'cloud gathering'. After all, it is the reunion festival. Even if we can't be together, our hearts are together." As we grow older, young people of "Gen Z to generation" have begun to enter into the entry into entertainment. In the workplace, after leaving the hometown, they also had a deeper understanding and feelings about the Mid -Autumn Festival, and hoped to share Qinghui with their loved ones.

From ancient times to the present, the Mid -Autumn Festival has been entrusted with people's desire to reunite and wishes to a better life, reflect the deep feelings of loved ones, and imply the family's reunion. Regardless of how the times change and how to spend the Mid -Autumn Festival, reunion is an eternal theme.

Although the way of reunion is different, the thoughts of family members are always the same. We have obsession with reunion, because we always believe that no matter how far we go, there are always family members who are concerned about ourselves.

How do you plan to spend this year's Mid -Autumn Festival?

Supervision: Cai Xiaojuan

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