Haopin Shandong 丨 Seven highlights of the 3rd China International Cultural Tourism Expo is the first to watch

On September 9, the Shandong Provincial Government News Office held a press conference to introduce the relevant situation of the 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference. According to Bi Sidong, deputy minister of the Propaganda Department of the Shandong Provincial Party Committee, the Provincial Press and Publication Bureau, and the Director of the Provincial Copyright Bureau, compared with the exhibition, there are seven highlights of this expo.

Highlight "Chinese handmade" and "Shandong Hand -made". Focusing on promoting the creative transformation and innovative development of the excellent traditional culture of China, and accelerating the "Shandong hand -made" project, on the one hand, at the venue of Shandong International Convention and Exhibition Center, it brings together international and domestic hand -made boutiques. A number of well -known domestic hand -made brands such as the National Museum, Yv Wen · China Handicraft Shop, and a group of hand -made brand companies in Zhejiang, Guangdong, Shaanxi and other provinces and cities also appeared wonderfully. In addition, the conference venue of Shandong International Convention and Exhibition Center also focuses on the "Good Pin Shandong · Souvenirs" area, bringing together the four treasures of the new essays and the most representative creative gifts of the cultural and creative design contest in the province to show the cultural connotation of "Good Pin Shandong" cultural connotation Essence On the other hand, at the venue of "Shandong Hand -made" display experience center, focusing on the province's 16 cities in the province, creating the normalized hand -made exhibition window of 16 cities, and brought together Shanghai hand -made streets, along Huang Wenchuang, etc. Well -known hand -made power will be displayed at the center. As a key cultural tourism project created by the provincial, municipal, and district levels, the "Shandong Hand -made" display experience center is scheduled to start on September 15th. The fun and wonderful hand -made cultural feast.

Highlight the national cultural digitalization strategy. In order to seize the development of digital development of the cultural industry and expand the new digital positions of the integration of cultural tourism, the expo has set up a cultural digital exhibition area and the intelligent equipment exhibition area of ​​cultural tourism. At present, Shangtang Technology, Phoenix Digital Technology, HKUST Xunfei, Yiyang Smart, Alibaba Yuanjing, Goer Scholars, Street Scenery Factory, Jintong Digital and other head companies participated in the exhibition. Driven by leading digital companies to achieve a wider range, deeper, and higher level of culture, tourism, and numbers, and a higher level of tourism, and leading new consumption of cultural consumption with high -quality digital culture and tourism products.

Highlight the exchanges and cooperation along the area along the Yellow and the Canal. Focusing on the implementation of major national strategies and the construction of the Grand Canal Cultural Belt in the implementation of the ecological protection of the Yellow River Basin and the construction of the Grand Canal, the Expo set up an exhibited area along the Huangshou and Canal handle to focus Products, promote regional cultural exchanges, and deepen industrial docking cooperation. At present, the Cultural and Creative Cultural and Creative of Shaanxi Museum, Grand Canal Gifts, Jinmen Gifts, and Longmen Wonderful things will participate along the Huanghe Canal along the Canal, and will focus on displaying a number of hand -made products that show the characteristics of local cultural characteristics.

Highlight the characteristics of the "Belt and Road". Under the premise of strictly doing the prevention and control of the epidemic, the expo has invited companies or representatives in China such as Russia, France, South Korea and other countries to participate in the exhibition, showing the characteristics of handicrafts, cultural and creative products and well -known cultural IPs in various countries, and promoting culture " The combination of going global and "introduction" has continuously expanded the exchanges and connection with the cultural tourism industry in the "Belt and Road" countries and regions, and promoted the complementary resources and information sharing of both parties.

Highlight the cultural tourism industry. The expo gives full play to the role of national exhibition aggregation resources, exchange information, and promoting investment platform, expand opening up, aggregate investment promotion, focus on project promotion functions, use the China Cultural Industry Association and other channels, organize cultural and tourism investment and financing projects such as the China Cultural Industry Association and other series Investment promotion activities, professional purchases invitations and excellent stage aperture exhibitions, performing arts promotion and procurement meetings and other cultural and trade promotion activities.

Highlight product transactions. Focus on product transaction functions, promote extensive exchanges, negotiating cooperation in enterprises and product online and offline, expand marketing, and promote consumption. Coordinate a series of activities such as tickets for special scenic spots, boutique tourism routes, and special commodity discounts for special scenic spots. In addition, in order to maximize the on -site turnover, the host of the famous program hosts such as Shandong Radio and Television and other provincial and municipal media has also been invited to become an anchor of net red anchors to conduct online live broadcasts and promote on -site transactions.

Highlight the audience's live experience and exchange interaction. Hanging the Chinese hand -made collection in the Shandong International Convention and Exhibition Center, gathered famous enterprises, masters and famous products from all over the country, increased live participation, and realized "product hypermarkets, technical experience, cultural Grand View Garden"; Experience Week and theme Day and other colorful activities. At the "Shandong Hand -made" display experience center, create a hand -made exchange research base, emphasize the interaction, interest and participation of the scene, and truly reflect the "cultural grand event and the festival of the people."

- END -