Search heat surged by more than 400%!"Monthly" swipe the screen!These places are too popular

Every year, near the Mid -Autumn Festival

Moon cakes, hairy crabs, etc.

It will usher in the best sales season for the year

What is the situation this year?

What are the trends of Mid -Autumn Festival consumption?

Give you some of the big data

Simplified and affordable moon cakes become mainstream of Mid -Autumn Festival consumption

Near the Mid -Autumn Festival, discussions on "Sky Mooncake" have never stopped. Not long ago, the State Development and Reform Commission and other departments jointly stated that it is necessary to reduce the excessive use of moon cake packaging materials.

From the perspective of actual consumption data, cheap and traditions are becoming the keywords for the Mid -Autumn Festival moon cake consumption this year, and the moon cake market is gradually returning to rationality. Data show that the sales of moon cakes in the first half of this year of the Mid -Autumn Festival increased by 24%compared with the same period last year, and the sales of simple and small moon cakes of less than 30 yuan accounted for 95%. In addition, the sales of local characteristics "old moon cakes" increased by 79%year -on -year.

This year's hairy crabs were listed later than in previous years

Mid -Autumn Festival consumer agricultural products are favored

No crab is not background. Recently, the hairy crabs in the Yangtze River Delta are slowly kicking off, and some hairy crabs in Jiangsu, Anhui and other places have been listed.

After experiencing the continuous "baking" test in the summer season. Although the specifications of the first stubble crabs were slightly less than in previous years, the crab meat was more beautiful and the quality surpassed the past due to the extension of the shelling time. Affected by high temperature weather, this year the large -scale listing of hairy crabs in Yangcheng Lake will be postponed to Around the National Day.

This year, consumers' Mid -Autumn Festival consumption lists have a lot of high -quality original agricultural products and specialty products. From north to south, from Liaoning Panjin Rice, Shandong Qingdao prawns to Guangxi snail powder, Yunnan Erhai Pu'er tea, Binchuan soft seed pomegranate; from west to east, from Sichuan Xichang Sunshine Rose grapes, Shaanxi Dali Dongzao, Zhou Zhi kiwi, When you go to Fujian Pinghe Honey Pomelo, you are welcomed by consumers with affordable prices and reliable quality.

The keywords of "Moon Appreciation" in the past week

Search heat increased by 423% month -on -month

In addition to the delicious taste, the Mid -Autumn Festival is also one of the activities with a sense of ritual.

Data from the travel booking platform show that the search popularity of keywords in the "Monthly Month" in the past week has increased by more than 423%from the previous month. Mountains, lakes, islands, rivers, ancient towns, and seaside have become the best set of "C -position" Mingyue. Huangshan, Anhui, Hangzhou West Lake, Xi'an Da Yan Pagoda, and Laizhou Island in Guangxi, etc., are expected to become a popular monthly victory in the country.

Source: CCTV Finance

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