Walking in cities and nature: "Cycling Hot" leads the new fashion

At the beginning of the summer night, the lanterns on the lantern, the mighty bicycle team passed through Chang'an Street, Beijing. People with complete professional rides and leisurely riding bicycles together became a beautiful landscape.

A bicycle, three or five friends, ride through the city and nature. Whether it is an ancient building of the city on the leisurely weekend, or the "Sichuan -Tibet Line" full of challenging, whether it is to feel the breeze on the outskirts of the city, or enjoy the beautiful scenery on the shore of Erhai Lake ... Now, more and more people have joined. The riding team, the riding boom ignited the circle of friends this summer vacation.

Today, riding is not only a popular form of leisure tourism, but also carries people's pursuit of green and healthy life. Why can riding become a trend? Is there more room for development in the future? How to improve hardware facilities and services and create better conditions for cyclists?

Cycling becomes a green leisure lifestyle

"It's too slow to walk, driving too fast, and walking on a city to visit a city, you will not miss the beautiful scenery." In the Malaysia Honeycomb community, one of the hottest "same cities" is about a cycling on holidays, riding hobbies, riding hobbies Those who meet this meeting. "I participated in the ride of Chang'an Street and South Central Axis organized by everyone. I also rode through the Baili Landscape Gallery. I met a lot of experienced friends, and I also appreciated a lot of landscapes that I didn't notice." A Beijing riding Friends "Shirley" said.

On many social platforms, sports and leisure tours such as cycling, camping, flying, and surfing have become new "social passwords" for young people. Open Xiaohongshu and click on the "Cycling Friendship Plan" recently launched, you can see countless young people in cities share their riding life. According to the reporter's understanding, Xiaohongshu's plan to discuss the most discussions on users and cooperate with business stores to provide cycling enthusiasts with bicycle stopping, food supply, rest shower, bicycle maintenance for cycling enthusiasts with cycling enthusiasts , Offline salon, scheduled riding and other services. Recently, the "Weekend, please get in the car" cycling event held by the Malaysia Honeycomb has landed in many cities. The relevant person in charge introduced: "The event provides professional vehicles and leaders, which can be ride in the city, or you can take everyone to the suburbs through the forest trail. This is a good way for urban youth to decompress."

Experts said that with the repeated situation of the epidemic situation, people's travel methods have changed. Under the circumstances of long -distance travel, close leisure vacations such as local and surrounding tourism have become new demands. At the same time, as the concept of "double carbon" is deeply rooted in people's hearts, people's demand for green and healthy lifestyles is becoming stronger. Cycling not only meets the desire of low -risk travel, but also meets the needs of young people's social entertainment at present, and the longing for green healthy lifestyles. It is entering the public's vision from the exclusive movement of some people.

Under such circumstances, "riding heat" quietly came. Judging from the average value of the Baidu search index, starting in March this year, the search data of "cycling" suddenly rose, from the highest previous 580,000 jump to 2.57 million. Malaysia data shows that since 2020, the data on the platform has increased by 108%; during the May Day holiday, riding data in Sichuan, Yunnan, Hainan, Tianjin, Tibet and other places have soared more than 50%.

Zhang Wenhao is a member of a bicycle club in Beijing and a "bicycle enthusiast" with many years of cycling experience. "There are many like -minded partners in the club. Everyone often explores favorite bicycles and professional knowledge, and continuously improves himself." He told reporters that he has obviously felt that more newcomers have joined in the near future. Riding posture, safety knowledge, and the main points of buying equipment. "We generally think that bicycles of about 10,000 yuan are the highest cost -effective, plus ride pants, cycling uniforms, helmets, etc., it also costs thousands of yuan. This is the cost of a newcomer to advance." Zhang Wenhao said Essence

The riding boom has led to the rapid rise of the equipment markets such as bicycles, especially the popularity of highway bicycles has risen. In many places, the popular models are "difficult to find". Wang Meng, a salesman of a Giant offline store, said that this summer, bicycle sales have increased by about 30%, and the main sales models are particularly scarce.

JD data shows that since June this year, JD.com New Department Store Bicycle Category has grown rapidly. According to statistics from turnover, road vehicles have increased by 120%year -on -year, urban bicycles have increased by 90%year -on -year, mountain vehicles increased by 70%year -on -year, and folding cars increased by 60%year -on -year year -on -year increased by 60%year -on -year. Wearing equipment increased by 100%year -on -year, riding uniforms increased by 163%year -on -year, and bicycle accessories increased by 90%year -on -year. The hottest road vehicle is more than 10,000 yuan, and the sales of models account for 10%.

"Cycling Hot" drives the development of industries such as tourism

"I usually see different styles of buildings on the side of Shanghai. We understand the stories behind the building through cycling and better understand this city." On the professional cycling platform club100, many cyclists shared ourselves to participate in the "architectural building The experience of riding an view. 10 kilometers of leisure riding, 3 hours of explaining in detail, departing from Shanghai Jiaotong University, punching the former residence of the British novelist on Panyu Road ... Under the leadership of Teacher Dong, a urban cultural researcher, more and more people join the "building riding View "activities, feel the charm of Shanghai's century -old architecture.

With the popularity of cycling, many cities have launched the theme lines in conjunction with their own tourism characteristics. For example, a travel agency in Beijing launched the theme customized product of "Looking for Beijing Weier" and "Peking Opera Root Searching" in Beijing. cultural trip". Chengdu's 100 kilometers around the city of green roads riding this year "fire out of the fire", connecting 121 characteristic ecological parks including Qinglong Lake Park and San Shengxiang, all the way to the mountains and rivers, the scenery and the scenery are unlimited, which makes people feel refreshed. Compared with urban and suburban riding, Wang Yuechen likes more challenging long -distance routes. Recently, she shared her experience of riding her around Qinghai Lake on social media: "Ling Qinghai Lake International Highway Bicycle Race makes this riding sacred place in Qinghai Lake widely known, and I am also coming. When the temperature is the best, the scenery is the best, and it is really a good trip all the way. "

Bicycle sports events have led to cycling tour, and also driven the development of new sports tourism formats. All localities have tried to develop new sports tourism models of "events+tourism", and by hosting cycling events, displaying the image of the city, and promoting "sports+tourism" consumption. In Chengdu, there are not only international high -end bicycle events, but also urban cycling events close to the people's lives. Different routes for novice, masters, parent -child and other people have different routes. In recent years, the competition has begun to show a trend of urban concentration with rich tourism resources.

Experts said that with the improvement of some cycling lines, the tourism industry along the route has become more and more mature, including cycling equipment leasing, resort hotels, rural homestays, and so on. The cycling tour also drives other local industries. The niche landscape has been connected in series, and merchants along the line have created cycling -related cultural and creative products, as well as catering and entertainment service products.

From the city's leisure riding to the city of three or forty kilometers, to the wetland of the suburbs of one or two hundred kilometers, to the long -distance lines such as Sichuan -Tibet lines, Huanhu Tour, etc., young people who have slowed away are released. The enthusiasm for traveling. According to the "Outdoor Leisure Wind Report" of Malaysia, the popular riding routes in the forefront this year are Riding Erhai Lake, Qiandao Lake Ringhu Cycling, Guilin Shili Gallery Rider, Xi'an Ancient City Wall Cycling, Miaofengshan Riding, and Longjing Climbing ride.

"There is huge space for outdoor sports tourism such as cycling. As the public tourism continues to deepen, only high -quality outdoor tourism products can attract and retain tourists. The integration and development of micro -leave products and outdoor sports products has broad development space." China Tourism Han Yujun, an associate researcher at the Institute of Strategic Research Institute, pointed out that the cycling line connects urban landmark buildings and attractions to the birth of more new "Internet celebrity punching fields", which will also bring new vitality to the development of rural tourism.

"The riding heat will drive the infrastructure such as local green roads to continuously improve, forcing the local roads to continuously improve roads, products, and services. It will also improve the bicycle industry chain and promote the diversified, high -end, professional, and intelligent development of the domestic bicycle industry. The path, the industrial tourism of a large number of bicycle production bases can also be developed well, "said Han Yujun.

Create a friendly city environment

"The improvement of urban road construction, people's pursuit of sports health, and the introduction of domestic factors such as cycling competitions have driven a large number of bicycle cycling enthusiasts, especially young people to join the cycling." Guo Jianrong, secretary general of the Shanghai Bicycle Industry Association, analyzed analysis. And how to provide better software and hardware conditions for riders, and encouraging more people to participate in this green travel method, has also become a new test.

However, at present, most of the road planning based on motor vehicles is not friendly to the cyclist. The problem of traffic order management and road design have made many bicycles "block" in the city's Laomo Transportation Network.

Yang Xinmiao, deputy director of the Institute of Transportation of Tsinghua University, told reporters that the current problems mainly include: the riding road is discontinuous, and the riding road "Broken" requires a long distance to detour, resulting in poor cycling experience; many road sections occupy The parking lane parking causes the cycling track to narrow and the space is crowded; the two -wheeled electric vehicle speed is fast but there is no speed control measures.

As a cyclingist, Zhang Wenhao can be more able to experience the effects of different cities on the riding experience in different cities in traffic regulations and road design. , Increase electric vehicles, etc., all affect the safety of the cyclist. "

"To promote the development of the cycling industry, only the bicycle lanes are not enough, and a special bicycle road is needed." Yang Xinmiao told reporters, "The bicycle roads include the villages around the city and the city. Two digits. "

Yang Xinmiao further pointed out that riding lane facilities are the basis of cyclisting. We must do a good job in the construction of dedicated lanes and urban green roads to appropriately increase investment in funds. "On this basis, a better two -wheeled car is needed. For example, the lightweight help bicycle that has been generally used in cities in Europe and the United States can ride easier, so that more people participate."

On May 31, 2019, Beijing's first bicycle -specific road was opened. From Changping Huilong View to the ground for 6.5 kilometers. Since then, cycling has become the most cost -effective commuting method between the two places, and also takes into account leisure and fitness functions. Many cities have also launched a special cycling boutique line to encourage more people to travel through cycling. For example, Chengdu launched 11 Tianfu Greenway Cycling routes; Beijing has built a "urban wind wheel", that is, 12 riding radiation along the river, so as to be faster than driving. It will also be officially unveiled. Experts said that in order to promote the construction of urban green leisure space and improve the relevant policies, it can be appropriately tilted to bicycles in the distribution of road resources, creating an infrastructure environment for cycling -friendly cities, and popularizing a green and healthy lifestyle.

"Cycling is an industry with a" small movement and large industry ". It has the characteristics of strong leading role, long industrial chain, and outstanding green lifestyle guidance capabilities. In the future, there is huge market space." Tourism facilities, improve service levels, we must reasonably plan routes, strengthen the construction of rural green roads, build a number of rural green road landscape belts, and beautiful villages must be effectively connected with urban green roads. Through the self -discipline mechanism of industry associations, it is necessary to improve the market governance level of outdoor sports tourism such as cycling through standardized and standardized management. At the same time, to improve the top -level design of outdoor sports tourism, relevant departments should introduce a series of promotional measures and related plans to promote the great development of outdoor sports tourism and play a good role in comprehensive driving.

(Reporter Lu Yuanzhen)

【Edit: Tian Boqun】

- END -