Good guest Shandong Shandong ｜ This new Slogan, says good through Shandong's good

When it comes to the impression of Shandong, for many people from other provinces, the sentence "Welcome to Shandong" is very heavy. To this day, in the review area or barrage area of ​​major social media, "hospitable Shandong" is the "stalk" often mentioned by netizens.

Now, "Haopin Shandong" has joined, the new slogan of "Her Hao Shandong Shandong" is becoming a beautiful business card for high -quality development.

The popularity of a classic slogan

"Good guest in Shandong Shandong", this is a "familiar and fresh" business card in Shandong. It is said that it has been "familiar" because it has been nearly 15 years since the emergence of "Her Hakka Shandong"; and it is said that it is "fresh" because of the addition of "good product Shandong". Essence

Let's take a look at the birth of this classic propaganda. In 2007, Shandong hired well -known planning companies to highlight cultural connotation and "service" on the basis of in -depth investigation, and creatively launched the "Heroy Shandong" cultural tourism brand. Soon, this slogan began to appear frequently on mainstream television media such as CCTV, Phoenix Satellite TV, and Hong Kong Emerald Terrace, and opened a new model of tourism marketing for "HKST -Shandong".

"Good guest Shandong", this short four words, vivid and direct; read the mouth, unforgettable. It accurately refine and summarizes the morality of Shandong people and the connotation of Qilu culture, and demonstrates the overall image of "State of Etiquette" and "the Word of Heroes".

At that time, after decades of development, the tourism industry began to change from sightseeing to leisure vacation. Regional tourism showed competition between a single scenic spot and a single city, and rose to a comprehensive competition in regional tourism destinations. Earlier in Shandong, the province began to build a regional tourism brand.

After the "Welcome to Shandong in Shandong" quickly called the whole country, other provinces followed suit and launched their own travel slogans -such as "colorful Guizhou", "color cloud south", "big beauty Qinghai" and so on. "Good guest Shandong" was also rated by experts as "the first in Shandong, and the province was imitated."

With such a success, "Heroy Shandong" has been innovating and developing in recent years. With the leadership of "Her Hakka Shandong", first of all, the construction of tourism destination brands in 16 cities and dozens of counties and cities has been driven. A series of regional brands show the colorfulness of Qilu regional culture. Focusing on the "New Year's Eve" and "Leisure Exchange" created by "Her Hakka Shandong", they have also become a powerful engine to inherit excellent traditional culture and drive comprehensive consumption.

One time I have a deep brand upgrade

And this year, "Good Pin Shandong" joined in, making this business card shining in Shandong even more shining. On September 8th, "Her Hakka Shandong" and "Good Pin Shandong" joined forces to enter the first show in Beijing, which even promoted the construction of regional brands in Shandong to a new stage.

Like 15 years ago, the promotion of the "Her Hakka Shandong Shandong" brand has tightened the pulse of the times.

At present, to activate new kinetic energy with brand strength and enhance corporate competitiveness, it is an inevitable requirement for building a new pattern of domestic and international dual -cycle. It is an important measure to promote the high -quality development of the economy and society.

Shandong has some shortcomings in this regard. Perhaps because the Shandong people "only do not say" personality genes, some companies have insufficient awareness of themselves, while others have not promoted IP enough, and the brand effects have not become a big pain point in development. In addition, Shandong standards have a large number of standards, but compared with advanced provinces, the proportion of advanced standards is relatively small, and the agglomeration effect is not obvious.

Because of this, Shandong is determined to upgrade the "Heroy Shandong Good Pin Shandong" brand as a systematic project, and strive to build Shandong's well -known, well -known regional brands in China.

Compared with the "Her Hakka Shandong" of that year, today's "Haopin Shandong" is no longer limited to the tourism industry, but expands to a wider field. The "Good Products Shandong" announced earlier this year covers 223 manufacturing, consumer goods, and agricultural products.

Good products are well -known worldwide, Shandong has confidence

"Good product" means "good quality" and "good reputation". May wish to see a few examples of Shandong Good Pin: CITIC Qingdao Sifang locomotive and Vehicle Co., Ltd. successfully created a high -speed magnetic floating traffic system of 600 kilometers per hour. The products launched by Huaxi Bio were sold hotly in the live broadcast room ...

Shandong has a good foundation and confidence. As we all know, Shandong is a special existence in the Chinese industrial system. It is one of the provinces with the most complete industrial categories, the most foundation, the most complete structure, and the most complete supporting facilities. Shandong is also a large agricultural province, with complete agricultural categories and excellent quality; it is a large cultural province. Traditional handicrafts are full of ingenuity ...

Of course, from another level, "good product Shandong" is moving towards the country and the world, and is also forcing merchants to continue to improve quality, meet consumer needs, and create new needs.

In the future, Shandong will continue to deepen the construction of the brand system of "Her Hakka Shandong Shandong". We look forward to the content, communication, and marketing innovation around it so that it will grow into a "super IP" belonging to Shandong as soon as possible.

(Reporter Zhang Chi, a reporter from the Volkswagen Daily Client Yu Xinyue)

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