What is the taste of moon cakes sold in the "Yuan Universe"?

Moon cakes, it is estimated that everyone has eaten, but have you heard of "digital moon cakes"?

During the Mid -Autumn Festival this year, many merchants have launched "digital moon cakes" that cannot be eaten. What is it?

Many merchants in Mid -Autumn Festival this year have launched "digital moon cakes"

"In the digital era, everything can be the universe." This is an advertisement made by a merchant for the new mooncake digital collection. During the Mid -Autumn Festival this year, many moon cake companies launched a new way of marketing for "buying physical products+gifts to digital moon cakes". The merchant will put a gift card with a QR code in the moon cake gift box. Consumers can get digital collections with exclusive blockchain codes after scanning the code.

Chen Hong, deputy director of the key laboratory of Beijing University of Posts and Telecommunications Interactive Technology and Experience System Culture and Tourism: The real moon cakes and the digital moon cake cards attached to it. It is a new means of marketing on the moon cake market. Methods to promote the sales of physical products and meet young consumer groups.

Experts point out that the current number of moon cakes on the market is divided into two categories. One is bundled with the physical moon cakes, and the other is completely separated from the physical product. It only exists in the form of digital products.

When the Mid -Autumn Festival came, the Yuan -Universe Digital Collection Platform launched pure virtual moon cakes. Their price ranges from a few yuan to tens of yuan. After the buyer pays, you can get a "moon cake blind box", and each blind box contains a "digital moon cake". Experts say that such digital moon cakes are essentially a digital certificate.

Shenyang, Director of the Yuan Cultural Laboratory of the School of Journalism of Tsinghua University: After the development of digital technology has reached a certain stage, it can form a digital right to various things in the real world. It is issued in the market. The same moon cake may be a 3D model, maybe a picture. We call it native digital moon cakes, which belongs to one of the digital priority certificates.

"Digital Mooncake" attracts young consumer groups and pays attention to traditional culture

Moon cakes plus "digital collection", this cross -border innovation, attracts young consumer groups to pay attention to traditional culture, and also provides a variety of consumer choices.

On social platforms, many young people have exposed their first "digital moon cakes". In their opinion, it has this small gift full of "future sense", fashionable and interesting, and is worth sharing with netizens.

Experts point out that with the improvement of people's quality of life, the "social" attributes of moon cakes are already greater than the "food" attribute. Social platforms are constantly iterating, and "digital moon cakes" have emerged, which not only meets their pursuit of fashion, but also provides more personalized expression.

Chen Hong, deputy director of the key laboratory of Beijing University of Posts and Telecommunications Interactive Technology and Experience System Culture and Tourism: In life, everyone may be thousands of miles away. When encountering festivals, everyone can send numbers of moon cakes, representing a blessing, just like at the time, just like the then at the time, just like at the time of the time, just like at the time at the time, just like at the time of the time, just like at that time, it was like the at that time. Blessing SMS, like the online red envelope, is a manifestation of the digitalization of our lives.

Many old -fashioned moon cake merchants are integrated into the concept of the "Yuan Universe" this year in the product. Some official scenic spots have also launched "digital moon cakes" and "Mid -Autumn Festival digital collection" to attract young consumers. Experts suggest that digital moon cakes should be optimized, expanded use scenarios, and empower the real economy.

Shenyang, director of the Yuan Cultural Laboratory of the School of Journalism of Tsinghua University: Our digital products today cannot only have collection value, and we should be associated with the attributes used. We combine this. Only in the process of use can our digital products and digital culture be better developed. Digital products need to combine new technologies, the spirit of the times, and traditional culture in order to truly have high cultural attributes and artistic value.

Promote "Digital Moon Cake" and not stir -fry

The emergence of "digital moon cakes" provides new vitality for the moon cake market. But at present, some digital moon cakes are hype in the second -hand market. It is recommended that you avoid such behaviors and be alert to financial risks.

The publisher of the digital moon cakes claims that the digital moon cakes issued by blockchain technology, each with an exclusive serial number, has a collection value. What can I do to receive this unique digital moon cake?

Shen Yang, director of the Yuan Cultural Laboratory of the School of Journalism of Tsinghua University: After we receive the digital moon cake, if it has a certain corresponding relationship with the real thing, we can of course use it, such as a blind box. In the second aspect, you can of course look at its reputation. The reputation is too low, and the value of its digital moon cakes will definitely not be too high. We recommend that in the process of participating in digital products, maintain a peaceful mindset, prevent speculation, ups and downs, and avoid financial risks. This is very necessary.

At present, on many digital collections exchange platforms, some second -hand digital moon cakes have been labeled at a high price. Experts point out that because digital collections are still in the new stage, the secondary transactions of digital collections have legal risks, and it is also easy to cause economic losses to buyers.

Hu Jie, a professor of practice professor of Shanghai Advanced Finance College of Shanghai Jiaotong University: Its physical expression form is easy to buy and sell, may form frequent secondary transactions, and may even further enter continuous bidding on public platforms, and this continuous transaction high frequency Frying and falling on the ground may lead to some price bubbles. After the price bubble is broken, many people participating in the game will suffer a lot of economic losses.

On April 26, the China Internet Finance Association and other three departments jointly issued the "Initiative on Preventing NFT -related Financial Risks", which clearly proposed to eliminate the risk of NFT finance.Experts point out that people should maintain rationality when buying digital moon cake investment, and related platforms must combine the value of digital collections themselves to create a fair and fair investment environment, so that "digital moon cakes" can only "hide" and do not "fry".(Source: CCTV News)

【Edit: Wang Rongfei】

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