Hubei Mid -Autumn Festival Hot Scenic Area TOP5 is released

On September 12, Ctrip released the "2022 Mid -Autumn Festival Small Holiday Tour Summary Report" (hereinafter referred to as the "Report"). The TOP5 of Hubei Mid -Autumn Festival is Yellow Crane Tower, Wuhan Happy Valley, Wuhan Haichang Polar Park, Jingzhou Museum, Wudang Mountain Scenic Area.

The average price of the Mid -Autumn Festival B & B increased by nearly 30,000 yuan, the proportion of orders accounted for 59%

The autumn wind is gently, the autumn and moon are full. For the time being busy daily, the fields of fields, green spaces on the lakeside, and quiet valleys have become a short -term habitat for people, and rural homestays have become the first choice for the Mid -Autumn Festival. The "Report" shows that the searches of homestays reached a peak one week before the festival, and the reservation volume increased by about 10 % compared with the Dragon Boat Festival. Among them, the popularity of rural homestays rose the fastest, and the search heat basically returned to the same period last year.

This Mid -Autumn Festival, make moon cakes, pick fruits and vegetables, appreciate the moon, drink flowers and wine ... The rich activities provided by the homestay are dizzying. According to the data of the "Report", the proportion of the local and surrounding homestay orders accounted for over 70%, and the surrounding parent -child orders accounted for 22%of the Dragon Boat Festival. Choose a homestay and enjoy the full filling and relaxation of 12 hours a day. s Choice.

It is worth mentioning that, as a representative of the temperature accommodation, the homestay has been favored by many people in the background of short -distance tourism in recent years. , Homestay+X package is even more popular. The average price of the Mid -Autumn Festival homestays increased by 27%year -on -year, and the order of thousands of yuan homestays accounted for 59%of the Mid -Autumn Festival last year. Afternoon tea, event tickets, and group ceremonies have become hot -selling additional products TOP3; experience sticks, suitable for children, meal taste sticks, and homestay owners enthusiastically hospitable, becoming the top four of the homestay praise.

On the eve of the Mid -Autumn Festival, the Fujian Tourism Association's Homestay Branch issued an initiative to encourage the host of the province to apply for the qualification examination of the tour guide, which also attracted the attention of the homestay operation. It has gradually become the homestay of the micro -vacation destination. Obviously, the role of rural tourism activists.

Deng Wen, a teacher of tourism management at the Southwest National University and an expert in "Traveling Pigeon Culture", said that the original division of labor in the tourism industry is breaking, and cross -border integration has become a trend of market development. B & B can become a multi -functional entity cross -border platform for rural tourism destinations. The attempt of the "B & B+Guide" can also increase the service functions such as explanation, experience, peripheral line design. It will increase the interactive and immersive tourism experience scenes of the hostel, and also bring more comprehensive benefits to the homestay. The "B & B Fever" of the small holiday is confirmation.

Mid -Autumn Festival tickets have increased by 33% from Dragon Boat Festival. Local tourism accounts for 40% before the epidemic.

As one of the four traditional festivals and the last small holiday throughout the year. The folk activities of the Mid -Autumn Festival are wonderful. The worship of the moon worship, the garden club, the lantern exhibition, the lantern riddle ... cultural activities in various places are "new". Cultural tourism scenic spots also innovate, integrate traditional customs and national style trends, and fill the Mid -Autumn Festival atmosphere. Mid -Autumn Festival ticket orders increased by more than 30 % over the Dragon Boat Festival. Theme parks, mountain scenic spots, historical relics, museums, and zoos have become the most popular scenic spots TOP5.

Data show that after the epidemic, the proportion of local orders has increased year by year. From January to August this year, local orders account for 44%compared with the same period of 2019. Among them, local orders in first-tier and new first-tier cities have increased. Grow more than 50 %. In this context, increasing the tourism rate and expanding secondary consumption have become the only way to the scenic area. Linking the tourism platform starts from product planning and research and development, and has become a more efficient way.

The theme park in the city, the hottest autumn travel search popularity increased by 342%

In the golden autumn season, the mountains and forests are dyed, and travel has also ushered in the season with colorful gameplay and diverse fun. After the summer, the platform has a lot of new autumn experience products. "Golden Autumn Hui Play Season" has launched a variety of travel themes such as amusement parks, playing landscapes, rewards, and watching performances. Wait for local segmentation themes.

The "Report" shows that tickets and theme tours in the Mid -Autumn Festival are the most significant categories of the Dragon Boat Festival, with an increase of more than 40 %, showing the rigid demand and market toughness of local activities, personalized experience. Among them, theme parks and camping products have increased their best, with 48%and 53%of the increase, respectively.

It is worth mentioning that the theme park annual card sales have become one of the highlights of local tourism this year. In the past year, the number of parent -child annual cards has increased by more than 20%compared to the same period in 2019, of which nearly 40%become the theme park annual card. "The group also continued to grow.

The days when you can't travel far, you have a lot of desire for the distant scenery. The "Report" shows that the enthusiasm of the relevant content of "Autumn Tour" continues to rise during the Mid -Autumn Festival, and increased by 342%in the same period last week.

Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said that the reservation before the Mid -Autumn Festival this year is high and low, and the overall increase in double -digit growth compared to the Dragon Boat Festival, which reflects the strong toughness of the localized leisure tourism market. We ushered in new growth opportunities and challenges.

(Source: Changjiang Cloud)

【Edit: Shang Pei】

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