New Economy Observation | Rural B & B's results are bright. People in the industry believe that expanding more consumer scenarios is the key to realizing the internal circulation of rural consumption.

Cover reporter Wu Yujia

On September 12, the 2022 Mid -Autumn Festival National Day report released by Tujia B & B shows that this year, Mid -Autumn Festival, Beijing, Shanghai and other large cities, their rural homestay orders accounted for five or five, and Beijing reached more than half. Data show that the proportion of orders for village homestays in 2022 increased by 70 % compared with the same period last year. The number of people who choose rural homestays began to increase, and the transformation of this wind direction is more obvious in big cities. In the TOP10 area of ​​the Mid -Autumn Festival Best House, four suburbs under the jurisdiction of Beijing have four.

The dazzling achievements of the Mid -Autumn Festival rural homestays are the former dishes, which also makes the upcoming National Day holiday full of expectations. Data show that the current home and breakfast reservation during the current National Day has been the same as that of the Mid -Autumn Festival. Among them, the proportion of orders for rural homestays accounted for nearly half. Some people who did not order the house in the Mid -Autumn Festival simply "grabbed" the National Day listing. At present, people's travel methods are often decided, so there will be a new wave of orders in the next half months. Ideally, the number of homestay reservations in the National Day is expected to double the Mid -Autumn Festival.

The dazzling results of rural homestays are related to the current trend of local and surrounding tourism, but the cultural experience of rural homestays is also one of the important factors, and different regions also show their own characteristics. For example, Meng Ziyang B & B in Gaoli Town, Ziyang County, Ankang City, Shaanxi Province. This is transformed by a young man who returned to the country in the 80s to the 30 -acre land farm. It mainly focuses on the original ecological catering culture and realizes the integration of local agricultural products and supply and marketing. Zhangjiajie, Hunan Province, has a Tujia cultural homestay called Shuiyong Jinjiang. It has both real Tujia buildings and modern comfort. Residents can experience various farming cultural activities such as sowing, transplanting, and harvesting. The opening of the homestay also resolved the employment of some local villagers. Zhangjiajie, Hunan Province, has a Tujia cultural homestay called Shuiyong Jinjiang. It has both real Tujia buildings and modern comfort. Residents can experience various farming cultural activities such as sowing, transplanting, and harvesting. The opening of the homestay also resolved the employment of some local villagers.

As far as rural homestays are concerned about the entire rural tourism complex, it is a destination and a key link. Its future potential is far more than the order number of the double festival.

Hu Yang, senior vice president of Tujia Hom homestay, believes that the current rural tourism has entered a new stage with rural homestays as the core. Consumers' demands for rural tourism have shifted from the past "sightseeing" to "vacation experience".

"Market demand reverses the supply market to make quality upgrades. Therefore, when developing rural tourism in various places, the card of rural homestays is often first played because the homestay is suitable for the combination of local culture and the extension of new formats. Let the guests live in the homestay longer, they must expand more consumer scenarios and do a good job of innovation, to achieve the destination of the homestay, which is the key to achieving the internal cycle of rural consumption. "Hu Yang said.

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