The annual performance of the "volume and price rising" of the local tour market during the Mid -Autumn Festival holiday may be differentiated by the annual performance

Author:Securities daily Time:2022.09.12

Our reporter Li Qiaoyu, an apprenticeship reporter Xu Linyan, still belongs to the local tour in the Mid -Autumn Festival holiday. According to the data center of the Ministry of Culture and Tourism, in the Mid -Autumn Festival holiday in 2022, 73.409 million people traveling nationwide, a year -on -year decrease of 16.7%, and recovered at 72.6%in the same period according to comparable caliber; achieved domestic tourism income of 28.68 billion yuan, a year -on -year decrease of decrease 22.8%, resumed to 60.6%in the same period of 2019. During this period, the local tour ushered in a peak. According to data from Ctrip, the popularity of the Mid -Autumn Festival tourism this year reached the peak of small holidays this year. The average daily order volume increased by double -digit in the Dragon Boat Festival, more than doubled and May 1st. Under the background of the local holidays in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60 %. According to the "Securities Daily" reporter, during the Mid -Autumn Festival holidays, in the context of local tourism, some local scenic spots ushered in the best market in nearly two years. The level of the Mid -Autumn Festival last year. Some homestay owners also said that during the Mid -Autumn Festival holiday, the price of homestays reached a new high in recent years, and the order of the eleven holidays is full. The volume and price of the local tour market has been rising. "At present, the best situation in Gubei Water Town has ushered in the best situation in the past two years." Xu Xiaolei, a spokesperson for China Youth Tourism, told the Securities Daily reporter, "In July and August this year, the Gubei Water Town The passenger flow and revenue have been recovering well. In early September, the Mid -Autumn Festival and Teacher's Day were connected, creating a small peak. "Zhou Jianhong, general manager of Gubei Water Town Sales Company, also confirmed to reporters that from the two days before the Mid -Autumn Festival holiday According to the data, the passenger flow and overall revenue of Gubei Water Town are higher than the same period last year. Gubei Water Town is not an isolated case. Liu Tianwen, the head of the parent -child homestay "Xixi Constitutional DE Park" in the Yanqing area, also told reporters that the homestay he managed was full during the Mid -Autumn Festival. As a homestay manager, he The whole rent needs to the tourists who stayed in the house. At present, the rooms during the eleventh period have been booked. The rise and price of volume has become a common phenomenon during the hot period of the local tour market. According to Zhou Jianhong, during the Mid -Autumn Festival holiday, the average house price of hotels in Gubei Water Town Scenic Area increased year -on -year; Liu Tianwen said that due to the hot surrounding tour, the high -quality homestay of the Beijing suburbs was difficult to find. About 5,000 yuan rose to 6,000 yuan. Speaking of price changes, Xu Xiaolei said that on the one hand, the price is still driven by the market. In view of the repeated epidemic and travelers go out with caution, the local tour market often appears in short supply. On the other hand The tourism industry has upgraded rapidly, and more refined and high -end facilities have also promoted the rise and price of local travel -related products. "For example, when everyone talked about the suburbs of Beijing in the past, the homestays that could be remembered were relatively affordable farmhouses. The homestay products are abound. "Wei Xiang, a professor of the Institute of Finance and Economics of the Chinese Academy of Social Sciences, analyzed that in the future, local tourism can also provide 30%to 50%of market increasing market increases in the future. On the one hand, the degree of integration of the integration of the tourism industry is deepening, and short -distance tourism, which is mainly leisure in a short period of time, will still be the mainstream; on the other hand, the mid -to -high -end infrastructure of the local tour has filled the market gaps. It is expected to be in the future. It is expected to be in the future. It brings continuous market growth; at the same time, different from the scale effect of long -term tourism tourism, the future profit model of the local tour will be mainly reflected in products with deep vertical and high value -added, as well as the creation of peripheral ecology. In addition, in the case of relatively limited local travel resources, tourists' demand for tourism has made a more refined "gameplay" began to appear. According to Flying Pig data, during the Mid -Autumn Festival holiday this year, the volume of camping orders increased by 4 times from the previous month; the same journey data showed that during the Mid -Autumn Festival holiday this year, the moon watching activity drove the upsurge in the night tour market in various places; In the vocabulary, the moon, the starry sky, the hot spring, the lake view, and the camping are the highest. The annual performance of listed travel companies may have just ended the Mid -Autumn Festival holiday, and tourists have begun to prepare for the 11th holiday travel plan. According to the data from where to go, as of September 12, some high -quality houses of some popular destinations have been booked first, and the amount of housing has been tight; some net red homestays have been booked. The data of Tujia Homestay also shows that the current homestay reservation during the current National Day has been the same as that of the Mid -Autumn Festival. Under the ideal state, the number of homestay reservations during the National Day holiday is expected to double the Mid -Autumn Festival. At the same time, it was said that as the National Day holiday was approaching, the number of tourists who planned to plan for small long -term travel, and the reservations for long -term tourist products such as Guangzhou, Yichang, Enshi, Zhangjiajie and other tourist destinations increased significantly. According to the unknown OTA staff, in fact, the long -term tour of the Dragon Boat Festival during the Mid -Autumn Festival has increased. The recovery of the market during the Mid -Autumn Festival has once again boosted market confidence. "In the first quarter of this year, the China Youth Tourism business recovered well, and the pressure was mainly due to losses caused by the spread of the epidemic in the second quarter. The current recovery in the third quarter is good. If the eleven holiday meets expectations, we are confident to strive for better performance throughout the year." Xu Xiaolei Lei express. Wei Xiang told reporters that although the 19 listed travel companies lost money in the first half of the year, with the recovery of the market in the second half of the year, it is expected that some vacation destination companies can show a loss of losses and even turn losses in the 2022 annual financial report. At the same time, in the future, in the future It is optimistic about the opportunity brought by the entry tourism market.

In Xu Xiaolei's view, the current trend of changes in listed travel companies throughout the year is still difficult to judge, but from the perspective of the past performance of listed travel companies, a single service provider is relatively undergoing greater pressure. Comprehensive service providers or local tourism resources with local tourism resourcesEnterprises can have more opportunities to reduce losses and even turn losses.Picture | Site Cool Hero Bao Map.com