Mid -Autumn Festival Micro vacation: thousands of yuan homestay orders increased by 59%

21st Century Business Herald reporter Tang Wei Ke Guangzhou report

The Mid -Autumn Festival holiday was closed, and various tourism statistics were released one after another.

On the 12th, after the data center of the Ministry of Culture and Tourism, the Mid -Autumn Festival holiday in 2022, 73.409 million domestic tourism travel nationwide, a year -on -year decrease of 16.7%, restored to 72.6%in the same period in the same period according to comparable calibers; achieved domestic tourism income of 28.68 billion yuan , A year -on -year decrease of 22.8%, resumed to 60.6%in the same period of 2019.

In addition, this year's Mid -Autumn Festival Holiday Shanghai Bund's water platform instantly passed the high passenger flow of this year, and the 33 moon ships in Hangzhou West Lake "swipe the screen". It is difficult to find a room around Beijing. The scenic area ushered in the high -end passenger flow of the moon and night stay ... In the Mid -Autumn Festival holiday in 2022, in the context of advocating citizens in many places, many people chose to celebrate in the way of "micro -travel in the city" and the surrounding city vacation and leisure. festival.

Thousand yuan homestay orders increase 59%

According to Ctrip released the "2022 Mid -Autumn Festival Small Holiday Tour Summary Report", the popularity of Mid -Autumn Festival tourism this year has reached the peak of small holidays this year. The average daily order volume is more than doubled from two -digit -digit growth, more than double the clear and May 1st growth.

Under the background of the local holidays in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60 %. Local scenic spots, theme gameplay and rural homestay orders have increased significantly. The TOP10 of the hot cities around the surrounding tour is: Hangzhou, Guangzhou, Nanjing, Suzhou, Shanghai, Beijing, Zhengzhou, Hefei, Wuxi, Changsha.

There are more than 70%of the domestic and surrounding homestay orders, and the surrounding parent -child orders account for 22%of the Dragon Boat Festival. Choose a homestay and enjoy the full and relaxation of 12 hours a day.

It is worth mentioning that, as a representative of the temperature accommodation, the homestay has been favored by many people in the background of short -distance tourism in recent years. , Homestay+X package is even more popular.

The Ctrip platform shows that the average price of the Mid -Autumn Festival homestays increased by 27%year -on -year, and the Qianxian B & B orders accounted for 59%of the Mid -Autumn Festival last year. Afternoon tea, event tickets, and group ceremonies have become hot -selling additional products TOP 3; experience sticks, suitable for children, meal taste sticks, and homestay owners enthusiastically hospitable, becoming the top four of the homestay praise.

Deng Wen, a teacher of tourism management at the Southwest National University and an expert in "Traveling Pigeon Culture", said that the original division of labor in the tourism industry is breaking, and cross -border integration has become a trend of market development. B & B can become a multi -functional entity cross -border platform for rural tourism destinations. The attempt of the "B & B+Guide" can also increase the service functions such as explanation, experience, peripheral line design. It will increase the interactive and immersive tourism experience scenes of the hostel, and also bring more comprehensive benefits to the homestay. The "B & B Fever" of the small holiday is confirmation.

Micro vacations of all ages have their own preferences and high enthusiasm for night tour

In this Mid -Autumn Festival, the weather in most parts of the country is fine and high in autumn. It is a good time.

In addition, according to the "2022 Mid -Autumn Festival Little Holiday Tour Tour Report" released by the donkey Mom Tourism Network and Qichuang Tourism Group, IP theme parks, landscapes, and rivers and night tour scenic spots continue to lead the Mid -Autumn Festival tour season. Beijing Happy Valley, Wuxi Lugu, Yangzhou thin West Lake, Nanjing Qixia Mountain Scenic Area, Changzhou Dinosaur Park, Erguna Wetland, Shanghai Haichang Ocean Park, Guangzhou Changlong Happy World, Hangzhou Xixi National Wetland Park, Hangzhou Qiandao Lake Scenic Area Become the top ten popular scenic spots in the country.

Compared with the small holidays such as May Day and the Dragon Boat Festival, the proportion of two generations and three generations of tourists in the Mid -Autumn Festival increased by about 30 %. The way to travel differently in different ages is different.

After the 90s and 00, young customer groups choose to spend Mid -Autumn Festival in the form of "urban micro -travel". Whether you go to the popular neighborhood to take pictures and punch, camping, cycling in the city, and seeing the exhibition at the museum art museum are their passionate ways of celebration.

The post -80s and post -70s parents are more inclined to enjoy the moon and experience the Mid -Autumn Festival folk activities with their homes and bring their homes. In the Huangshan Scenic Area, it is a popular choice for this type of crowd to experience folklore activities in the ancient town.

In order to attract more citizen tourists to check in, the destinations of major scenic spots have also been greatly magical, and the launch of colorful theme activities will increase the tourist experience. The world tourism town located in Huzhou is the core of the World Town Mid -Autumn Festival Culture Festival at night tour. The scenic spot restores the Song Dynasty's scenery, conducts the Song Dynasty tea, ancient music performances, local drama performances and other activities, and invite tourists to participate in the interaction of lanterns and bridges, DIY lanterns, Hanfu, ancient flower arrangement, pots of flowers, and flowers. Traditional cultural charm. The Huangxian Forest Park Scenic Area, which is located in Fenghua, Ningbo Fenghua this year, specially launched the "Mid -Autumn Festival Monthly Loan Luxury Party" in the Mid -Autumn Festival night. The custom of "throwing beams and steamed buns" in Shangliang, the number of tourists in the scenic spot increased by 1700%year -on -year.

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