Like "Village BA" and "Circle"

Yang Jie

The 26 official accounts were broadcast live simultaneously, and the webcast has accumulated over 100 million people ... Not long ago, a basketball game in Taipan Township, Taipan Township, Taijiang County, Guizhou, Guizhou Province, Guizhou Province was "eye -catching". Since the competition venue is organized by villagers and participants in rural areas, competitions, and participants are mainly villagers. The prizes are scalpels and piglets. Netizens kindly call it "village BA". Coincidentally, not long ago, in Beishe Village, Beishe Township, Pingshun County, Pingzhi City, Changzhi City, Shanxi Province, 18 children who were admitted to college in the village were wearing a "champion" and riding a high -headed Malaysia. Wide attention.

In recent years, many "soil flavor" activities such as "village BA" and "Quixue" have frequently "out of the circle". While we have greatly improved the sense of rejoicing and local culture, we should also draw some experience and inspiration of the revitalization of rural culture from it. Essence

The country is root, culture is the soul. The local culture carries the history and humanities of a place, and has strong regional characteristics. It builds the spiritual sustenance of the people and is the inherent motivation of the revitalization of rural culture.

In the new period, the revitalization of rural culture has been given important significance, but some places still have shortcomings in varying degrees of rural cultural revitalization. Although some places have rich cultural resources, they have not changed from time to time, injecting fresh vitality, making some local culture unable to meet the needs of the masses; even more of them, ignore the combination of local reality, disconnect with regional reality, disconnect with regional, and with the region, and with the region, and with the region, and with the region, and with the region, and with the region, and the same, they are disconnected from the region. The masses are separated, and such a culture is naturally difficult to take root, let alone revitalization. The "out of the circle" of "Village BA" is in its strong "soil" taste.

The revitalization of rural culture must be a good collision and connection between ancient and modern, old and new, and pay attention to the growth of the "grassroots" power. A number of folk cultural teams can be established to encourage villagers to actively participate in it, and to carry out various types of competitions, performances and other activities in a timely manner to create a strong atmosphere of cultural construction. Especially in the Internet environment, the power of "rural Internet celebrities" cannot be underestimated. If the norms and guidance can be strengthened to participate in rural cultural construction in depth, you can generate greater added value in terms of cultural promotion and industrial development.

In the countryside, many historical books, handicrafts, etc. have carried the development of rural culture. All localities can protect and manage these material carriers, and can also create some cultural and artistic and creative landscapes with local characteristics, so that villagers can enhance cultural self -confidence in ears.

Good wind relies on power. Rural culture has a strong vitality. As long as it is adapt to local conditions and adapt to time, it cleverly blends it with the times, and it can eventually make it strong. At the moment of comprehensively promoting the revitalization of rural culture, we may use this to break the problems, pay attention to the development of local cultural and creative products, carry out the activities of rural cultural brands, create rural cultural IP, and allow more local culture such as "village BA" and "Quixue" The countryside takes root and "gold", and continues to prosper and revitalize.

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