Local tour, poetic and comfortable

Did you travel during the Mid -Autumn Festival?

In the context of the exclusive holidays in many places, the tourists are mainly composed of local and surrounding customers. The suburbs, peripherals, and "micro vacation" have become the dominant direction of the holiday tourism market. Among them, a large proportion of traveling in family travel.

Local travel is both poetic and comfortable. Liu Simin, vice chairman of the Tourism Branch of the China Future Research Association, analyzed: "In this Mid -Autumn Festival holiday, short -distance travel is still the mainstream, and camping and homestays have become a very strong market consumption demand. Highlight the landmark, so that the traditional culture is still consumed. "

Traditional customs are popular

One thousand miles of Mid -Autumn Festival, 100,000 troops in the middle of the night. During this Mid -Autumn Festival holiday, many people chose traditional festivals such as the moon watching and watching the tide.

On the Mid -Autumn Festival on September 10, tourists from the West Lake Scenic Area in Hangzhou. The weather is fine and the visibility is high, and tourists will go out to enjoy the moon. In the Santan Yinyue Scenic Area, Ms. Li, a citizen of Hangzhou, told the legendary story while watching the moon.

Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, analyzed that the Mid -Autumn Festival holiday has a significant night tour of the night tour of "looking up and looking at the moon", and the Ministry of Cultural Tourism has launched two batches of national night culture and tourism consumption agglomeration. , This year's Mid -Autumn Festival, tourism consumption has become a highlight.

For example, the West Lake Scenic Area launched a unique "Moon Ship", which attracted many tourists to check in; Hangzhou Wulin Road Pedestrian Street launched the "Wulin Winning Collection", showing "Song Dynasty cultural life" with Song Yun's performance and national wind interaction. Lights and shadow shows, lighting and blessings, etc.

Before and after the Mid -Autumn Festival is the best time for the Qiantang River to watch tide. On September 12, Haining Yanguan Tourism Resort's Tide View Land Park was turbulent. The changes in Qian Jiangchao's cross -tide, front -line tide, back tide, and fish scales have made tourists addicted.

Cultural Expo activities more

Moon cakes, guessing lantern riddles, and exhibitions ... This Mid -Autumn Festival holiday, Wenbo You became a hot spot. Under the premise of strict implementation of the epidemic prevention and control measures, the major cultural and universal venues in Zhejiang provided a variety of cultural meals, and many citizens and tourists chose to spend a festival with full literature and art.

The Zhejiang Provincial Museum launched a series of courses of "Cloud · Zhejiang Expo -Following the Museum to Study", and invited everyone to the West Lake and the Grand Canal in the Mid -Autumn Festival to enjoy the bright moon; the Hangzhou Museum of Natural Museum in Zhejiang Province launched the "Super Moon" activity, Science and educators lead everyone to explore the mystery of the moon, and learn the traditional Chinese cultural knowledge through interactive games such as lanterns and lantern riddles. Touching the 5,000 -year culture of China with both hands.

This year's Mid -Autumn Festival coincides with Teacher's Day. Ningbo Tianyi Pavilion held 4 consecutive gift activities. Nearly a hundred children were wearing Hanfu, the clothing crowns, worshiping teachers, cinnabar Qi Zhi, drumming, enlightenment red, reading classics, walking Xie Li, feel the traditional Chinese etiquette.

Cultural Expo activities are good, and the cinema is quite lively. This year, the Mid -Autumn Festival with only 3 days of holiday ushered in 12 films, an increase of 50 % over the Mid -Autumn Festival in 2021. The film covers a variety of themes such as comedy, family, love, war, etc., and the summer stalls that have just concluded have been concluded, maintaining the popularity of the film market. According to the professional version of the lighthouse, as of 18:00 on September 12, the box office of the Mid -Autumn Festival has exceeded 350 million yuan.

New experience tour is richer

The autumn is high, and the outdoor camping has become hot again. During the Mid -Autumn Festival holiday this year, multiple online tourism platforms jointly launched the Mid -Autumn Festival theme activities, such as "Camping+Lantern", "Camping+Star Watching", "Camping+Moon", "Camping+Mooncake Handiculs", "Camping+Hanfu shooting" and so on. , Get the favor of many consumers.

According to Ctrip data, the consumption of camping products during the Mid -Autumn Festival has increased by 53%compared with the Dragon Boat Festival. Flying Pig data shows that the number of camping orders during the Mid -Autumn Festival holiday increased by more than 4 times the same period last month; among the camping consumer groups, the proportion of young people in the 90s and the post -80s parent -child population accounted for nearly 90 %.

Cui Yupeng, deputy general manager of Flying Pig Travel Resort, said: "Local travel has become the mainstream of the Mid -Autumn Festival holiday. Unlike the essence of long -term travel 'travel", local travel is more of a lifestyle, differentiated experience and service capabilities are attractive Consumers' core elements. Camping is becoming more and more aggressive venue, which also means that the local tourism supply with a lot of freshness can also drive the demand to accelerate. "

"During the Mid -Autumn Festival holiday this year, the camps everywhere once again ushered in the peak of passenger flow, and the two days before the holiday were in a state of full camp." The founding humanities heroine of Hangzhou Road Yin Naisen Camp introduced, "Camping is greatly affected by the weather, and the temporary booking situation is significant. In terms of customer groups, Hangzhou local guests accounted for 80 %, and the rest were guests from Shanghai and Jiangsu. "

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