The "Night Economy" of Cultural Tourism draws a new picture of consumption and promotes the continuous expansion of consumption scale

CCTV News: The deepening, refined, and diversified development of night culture consumption not only brings a rich cultural consumption experience to consumers, but also drives new consumer formats. The first batch of 120 national night culture and tourism consumer agglomeration areas have promoted the continuous expansion of consumption scale by actively cultivating new consumption formats, new scenes, and new hotspots at night.

General Taiwan reporter Wang Yuchen: My current position is the Ancient Town of the Magnetic Word Period in Shapingba District, Chongqing. The ancient town of magnetic instruments has always been a good place for the Mid -Autumn Festival to enjoy the moon. Let's walk up along this stone road with Chongqing characteristics. Through the camera, we can see that the ancient town roads are covered with antique lanterns. The night fell, and these lanterns light up the ancient town of the entire magnetic instrument. During the holidays, various shops in the ancient town of magnetic device extended their business services. For the Mid -Autumn Festival, a lot of responding activities also attracted many tourists in their own shops to spend the Mid -Autumn Festival.

The night fell, and a lively scene of the Taoxi Sichuan Cultural and Creative District, Zhushan District, Jingdezhen City, Jiang Xiuxi, a tourist from Jiujiang, Jiangxi.

Focusing on the local unique ceramic culture, the creative night market leads the night consumer market, and the small pottery lights up the "night economy" of Jingdezhen Cultural Travel.

According to relevant data monitoring, in June 2022, the first batch of 120 national night culture and tourism consumer agglomeration area at night was 104.4839 million, with an average of 29,000 people per night passenger flow per night.

- END -