The Mid -Autumn Festival holiday Jiangsu Cultural Tourism Market spent more than 2.8 billion yuan

Author:Yangzi Evening News Time:2022.09.13

During the Mid -Autumn Festival holiday in 2022, folk activities in Jiangsu were wonderful. The moon worship ceremony, garden clubs, Mid -Autumn Festival lanterns, and water patrols ... full of the Mid -Autumn Festival atmosphere, the cultural tourism market is generally smooth and orderly. According to the monitoring of Jiangsu Smart Cultural Tourism Platform, the A -level scenic spots and rural tourist spots that were included in the monitoring during the Mid -Autumn Festival received 7.589 million tourists, and the total tourism consumption reached 2.858 billion yuan. 72.34%, increased by 27.69 and 25.74 percentage points from the degree of recovery during the Dragon Boat Festival. Among them, the total number of tourists received a total of 5.313 million tourists, and tourists spent 2.151 billion yuan, which were 95.64%and 80.57%of the same period in the same period in the same period in 2021, respectively.

Multiple measures to ensure citizen tourists "travel with peace of mind"

The Provincial Party Committee and the Provincial Government attach great importance to the prevention and control and production safety of the Mid -Autumn Festival holiday. Wu Zhenglong and Governor Xu Kunlin made important instructions and made clear requirements. Ma Xin, deputy governor, adopted the "four nos and two straights" method to inspect the prevention and control of the epidemic, safe production and holiday market management in the field of cultural travel in the Mid -Autumn Festival on the day of the Mid -Autumn Festival. The Provincial Department of Culture and Tourism held a notice and issued a notice of the Mid -Autumn Festival Holiday Market Working Meeting of the Mid -Autumn Festival Holiday in the province before the festival. At the same time, the Provincial Department of Culture and Tourism issued reminders on 25 counties (cities, districts) with high predictive epidemic prevention indexes. It issued a warm reminder during the Mid -Autumn Festival holiday through channels and WeChat public accounts. Implement the "melting" mechanism of cross -provincial tourism business activities, and timely guide the ninth edition prevention and control programs released by the State Council's joint prevention and control mechanism in the State Council to improve emergency response capabilities.

During the holidays, the main leaders of the establishment of the department, the members of the leaders of the department, the class leader and the duty director, and the duty staff 4 -level duty system, through the real -time scheduling and inspection of the scenic area, the cultural travel venue and other cultural tourism venues such as the Jiangsu Smart Cultural Tourism Platform. Supervise the implementation of "two investigations and one inspection", standardize wearing masks, etc., and strictly prevent personnel from gathering. In response to the concentrated travel of the people during the holidays, the number of cultural tourism activities increased, and the Provincial Department of Culture and Tourism issued a reminder letter in a timely manner to urge reminding 28 key tourist scenic spots that may have a large number of key tourist attractions in advance and prepare for emergency plans and diversion measures.

According to incomplete statistics, during the Mid -Autumn Festival holiday, the province dispatched a total of 4047 law enforcement officers, inspected 836 times on the Internet online service business place, 417 entertainment venues, 13 performances, 121 travel agencies and their branches, and tourist teams, and tourist teams, and tourist teams. Seven times, 196 A -level scenic spots, discovered and dealt with 55 epidemic prevention and control issues, and found and rectified 31 safety production problems.

Focus on enriching product and service supply

The cultural and tourism departments from all over the Jiangsu resolutely implement the major requirements of "the epidemic should be defended, the economy must be stable, and the development must be safe". Promotion season activities, innovative consumer activities, enrich the supply of holiday markets, and help the cultural tourism consumer market comprehensively and quickly recover.

Yancheng Zhonghua Begonia Garden, Dongtai Xixi Tianxianyuan, Zhenjiang Jurongbao Huaqianhua Ancient Village and other scenic spots have been wonderful to the mainstream media such as CCTV. Huai'an organizes the fifth Grand Canal Cultural Belt City Anti -Heritage Exhibition and the first Huaihai Opera Art Exhibition Month of Jiangsu Province, so that citizens and tourists can taste the canal and enjoy local opera while experiencing non -heritage skills. In the opening of the Mohua Scenic Spot in Nanjing, Jiangsu, the lively rural non -heritage festival is being staged. During the day, drinking tea and watching equestrian performances, night fell, bonfire party, torch festival performance, etc. ignited the enthusiasm of tourists, felt the wonderful night of the countryside, and the cool breeze accompanied the deliciousness of the barbecue, making tourists shout. In Yancheng Xixi, visit the Songyue literary world and perform the performance of Xianyuan, the Mystery Moonlight Fair, Meng Rabbit Mooncake Game ... attracted big and small friends to participate, leaving a laughter. Jurongbao Huaqianhua Village interprets Chinese folk love stories through the form of water boats and scenario performances, in addition to normalized large -scale costume performances to find dream Qinhuai, lotus prayer, bonfire party performances, Qianhua Gu Village Scenic Area Scenic Area It is also specially launched in the non -heritage market participation experience, so that the Mid -Autumn Festival cultural charm is full.

The colorful night tour, night performances, night food and other activities have ignited the night consumer market during the holidays. In Yancheng, Zhonghua Begonia Garden, 500 drones are empty, smart light and shadow, and changeable glyphs constitute a number of vivid and cute images, bringing immersive experiences to citizens. In Zhouzhuang, Suzhou, the opening ceremony of the Mid -Autumn Festival Lantern Festival on both sides of the 2022 Strait (Kunshan) Mid -Autumn Festival Lantern Festival and the opening ceremony of the 27th China Zhouzhuang International Tourism Festival. The theme lanterns, digital technology and modern light and shadow innovation applications, let the lantern color and culture blend, enrich the immersive experience of the night scene, dress up the "night Zhouzhuang", focus on creating three theme areas of Zhouzhuang Ancient Town, Taiwan Old Street, and Beautiful Village. The 100 -group lamp group will lighten Zhouzhuang's beautiful and colorful night. In the Southwest Square of Xinghua Yuyue Square, "the rejuvenation of the strong country has me -welcomes the 20th National Congress · Happy Lian Wanjia", "Xiangxian · Nostalgia · Reunion · Patriotic" our festival · Mid -Autumn Festival party will be held here, singing, recitation Programs such as scenarios showing the charm and festive atmosphere of hydration and joy. In Lianyungang, Huaguo Mountain Scenic Area, Liandao Scenic Area, Yanhe Lane, Ganyu Erdao Street, Guanyun Chaohe Bay, etc. have launched "Huaguo Mountain Mid -Autumn Festival reunion banquet", "Salt River to the Mid -Autumn Festival", At this time, the "Moon" Mountain Haiyun Lianyun -"Our Festival · Mid -Autumn Festival" Lianyungang Old Street's second traditional cultural music club, "moon crazy thinking · fantasy world" and other more than 20 activities enriched the Mid -Autumn Festival holiday. Xuzhou "Moon Night Yue Yunlong", "Fun Play Non-Heritage-20122 Mid-Autumn Festival Tour Club", Changzhou Oriental Salt Lake City "Mid-Autumn Festival", Taizhou Jiangyan Museum "Hanfu Night", Suqian Xiangxiang's hometown of Mid-Autumn Festival and other essays The development of travel activities has strongly promoted the recovery of the local cultural tourism market and promoted the growth of cultural tourism consumption. During the Mid -Autumn Festival holiday, the popularity of the Wenbo venues in Jiangsu Province continued to decrease. —The popular exhibitions such as the aristocracy in ancient Italy attracted many citizens and tourists to check in the exhibition.