Many travel companies' Mid -Autumn Festival Tourism Consumption Data is released: "Micro vacation" has become the mainstream rural homestay popularity and continues to rise

On September 12, many travel companies including Ctrip, Qunar, Flying Pig, and Tongcheng have released the "Mid -Autumn Festival Small Holiday Tour Summary Data Report". In summary, in the context of promoting the holidays in many places, the tourists are mainly composed of local and surrounding customers. Local scenic spots, theme gameplay and rural homestay orders have increased significantly. Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said that the reservation before the Mid -Autumn Festival this year is high and low, and the overall increase in double -digit growth compared to the Dragon Boat Festival, which reflects the strong toughness of the localized leisure tourism market. We ushered in new growth opportunities and challenges.

The order volume has steadily increased camping, and the theme of the outdoor theme of the bound is not decreasing

Specifically, the tourism popularity of the Mid -Autumn Festival on the Ctrip platform reached the peak of small holidays during the year. The average daily order volume increased by double -digit in the Dragon Boat Festival, more than doubled from the Qingming Festival and the "May Day" holiday.

The scenic spots in the suburbs and surrounding suburbs of major cities have also ushered in a small peak of passenger flow. According to the big data of Tongcheng Travel, during the Mid -Autumn Festival holiday this year, the average daily order volume of scenic spots increased by 159%over last weekend, of which more than 500 scenic spots in the order of orders reached 200%and above were increased. The average daily order volume increased by 60%over the last weekend.

In terms of hotel reservation, the number of local hotel orders on the Flying Pig platform increased by 52%from the same period last month. "Mid -Autumn Festival local customers accounted for nearly 60 %, and the passenger flow before the holidays achieved double -digit growth year -on -year Mid -Autumn Festival." Mu Jiaqiu, manager of Wuxi Huahua Bay Scenic Area, introduced. The night tour experience such as Guangying Show, Tangfeng Performing Arts, etc. At the same time, the occupancy rate of Flying Pig's parent -child theme rooms jointly created with Feizhu also reached 95%. "

Where to go, the big data also showed that the proportion of reservations for Holxions Hotel during holidays has increased significantly. Compared with 2021, the proportion of high -star hotels in 2021 has increased by more than 20 %, and the proportion of medium -sized stars in the same period in 2019 has increased by 40 %. There were more than 50 % of users who lived for more than 2 days, of which the popular destination Changsha lived in more than 70 %, and the proportion of Nanjing, Wuhan, Shanghai, and Zhoushan reached nearly 60 %.

In terms of gameplay, outdoor activities such as camping, cycling, and flying tray are still highly sought after. "Local tour has become the mainstream of the Mid -Autumn Festival holiday. Differentiated experience and service capabilities are the core elements of attracting consumers. This year, Mid -Autumn Festival, we have launched Mid -Autumn Festival theme activities with many camps, such as' camping+lanterns' '' 'camping+stargazing' ' 'Camping+Moon Appreciation' '' Camping+Moon Cake Handicraft '' Camping+Hanfu Shooting ', etc. Camping has become more and more aggregate venue, which means that the local travel supply with a lot of freshness can also drive the demand to accelerate the growth. "Cui Yupeng, deputy general manager of Flying Pig Travel Resort, introduced that the number of autumn camping orders on the platform increased by 4 times from the previous month. At the same time, Ctrip's camping products such as Ctrip have also increased by 53%.

"Under the blessing of small holidays and comfortable weather, this year's Mid -Autumn Festival camps ushered in the peak of passenger flow again, and they were in a state of camp two days before the Mid -Autumn Festival." Large, there are many temporary reservations. In terms of customer groups, Hangzhou local customers account for 80 %, and the rest are guests from Shanghai and Jiangsu. "

Malaysia data shows that the average search popularity of "camping" in various places has increased by more than 130%. The camping in Jiangsu and Zhejiang has the highest enthusiasm. The mountains or near -water scenic spots around Ningbo, Hangzhou, and Huzhou are all favored camping points for tourists. "Huizhou Camping" became the most watched camping destination in Guangdong with a heat increase of 220%. In addition, cycling is the second largest popular gameplay after camping. During the abundant holidays, riding enthusiasts who usually take urban riding behaviors are mostly willing to choose the surrounding scenic spots to ride. "Thousand Island Lake Cycling" has risen by 164%; "Yanqi Lake Cycling" is the favorite of Beijing players, and the popularity has risen by 66%.

Searching for steadily restoring homestays and resorting farms are popular

It is worth noting that rural homestays have become the first choice for the Mid -Autumn Festival this year. According to statistics from Ctrip, the search heat of the homestay reached its peak one week before the festival, and the reservation volume compared to the Dragon Boat Festival by about 10 %. Among them, the popularity of rural homestays rose the fastest, and the search heat basically returned to the same period last year.

The homestay has been popular in the past two years, and the homestay+X package has been welcomed. The 10 -seater carried fake farm distributed in six provinces this year also ushered in a small peak in reception in the Mid -Autumn Festival. The reporter learned that a number of farms reserved a short time before the Mid -Autumn Festival, and the overall order volume increased by 30%year -on -year. The farm operators have launched a rich Mid -Autumn Festival scene due to the adaptation of the scene and integrating the local customs, and they have been popular.

"This year's Mid -Autumn Festival is a small holiday with a strong demand for surrounding tourism in recent years. The short -distance reservations around the holidays have increased by 36%compared with the same period of 2021. At present, people have a significant decline in travel plans for one week. Increased by 10%at the same time, and the proportion of reservations for more than 7 days in advance decreased by 11%. "The relevant person in charge of the wooden bird homestay introduced. The Flying Pig platform also shows a similar trend. Excess of 50%of consumers choose to book Mid -Autumn Festival tourism products 1 day in advance. The proportion of consumers booking 7 days in advance is less than 15%. Malaysia's big data also shows that the travel decision -making cycle of the Mid -Autumn Festival holiday tourists has been greatly shortened, and nearly 40%of tourists watch the destination of travel within the day before travel.

Deng Wen, a teacher of tourism management at the Southwest National University and an expert in "Traveling Pigeon Culture", said that the original division of labor in the tourism industry is breaking, and cross -border integration has become a trend of market development. B & B can become a multi -functional entity cross -border platform for rural tourism destinations. The attempt of the "B & B+Guide" can also increase the service functions such as explanation, experience, peripheral line design. It will increase the interactive and immersive tourism experience scenes of the hostel, and also bring more comprehensive benefits to the homestay. The "B & B Fever" of the small holiday is confirmation. "Rural tourism has entered a new stage with rural homestays as the core. Consumers' demands for rural tourism have shifted from past sightseeing to vacation experience." Hu Yang, senior vice president of Tujia B & B, believes that "market demand reverse supply supply supply supply supply is the supply of supply. The market has made quality upgrades. Therefore, when developing rural tourism in various places, the card of rural homestays is often played first because the homestay is suitable for the combination of local culture and the extension of new formats. For a long time, it is necessary to expand more consumption scenarios, do innovative innovation, and achieve homestays, that is, the destination, this is the key to realizing the internal circulation of rural consumption. "

"From the summer, tourists' travel needs have always been there. Tourists during the Mid-Autumn Festival are mainly self-driving travel for 2-3 days. The amusement projects are mostly hiking in the suburbs, water fun, and RV camping. The number of tourists planning for small long -term travel has increased significantly, and the reservation of related products has increased significantly. "Yang Guang, the person in charge of the vacation, analyzed that as of September 12, some hotels showed that the number of houses was tight during the" Eleventh "period, and some net red homestays on October 1st -The listings on the 6th have been sold out.

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