3 brands of 3 companies in Zhumadian City are on the eighth batch of "Henan old names" list

Zhumadian News (Reporter Xu Wei) Yesterday, the reporter learned from the official website of the Henan Provincial Department of Commerce that in the eighth batch of "Henan old names" reviewed on September 5, 50 brands from 50 companies in the province won " The title of Henan Old name, including 3 brands of three companies in our city, involved two major areas of food and light industry manufacturing. They are the "Sheratun" brand of Xidian City, Xishidian City, founded in 1927. The "Army Beef" brand of Xingshan Halal Food Co., Ltd., which was founded in 1874, and Eight Electronics, Henan, in 1957 Business Co., Ltd. "eight people" brand.

The old name carries unique traditional skills and deep service concepts. It is a precious independent brand. It has a wide range of mass foundations and huge brand values, economic and cultural values. The Henan Provincial Department of Commerce has launched the "Henan Old" identification work since 2006. So far, 267 brands in the province have been identified as "Henan old names". These old -fashioned samples are centered on consumers, services as the stage, and commodities as props, creating the "emotional resonance" experience economy that can participate in consumers participating and worthy of consumers. , Stable growth, promotion of consumption, benefiting people's livelihood, etc. to play a positive role.

The identification conditions of "Henan Lao Zee" include: ownership of registered trademark ownership or right to use; declaration brands before 1966 (inclusive); inheritance of unique products, skills or services; Features and distinctive regional cultural characteristics, which have historical and cultural value; have good reputation and obtain extensive social identity and praise; enterprises are relatively controlled by domestic capital, Hong Kong, Macao and Taiwan, and their operating conditions are good. ability. At the same time, it is necessary to go through a series of links such as declaration and expert review.

The identification of "Henan Lao Zee" will protect and promote the unique culture, skills and services carried by the old brand brand, integrity operation, pioneering and innovation, and actively play the role of the "Henan old name" brand to expand domestic demand and release consumption. The new development pattern of cycle continues to meet the increasing demand for the people of the people. The Henan Provincial Department of Commerce requires that the times are changing, the production and operation environment is changing, and the consumer group and consumer demand are also changing. Whenever the products and services must meet the needs of consumers. While retaining the characteristics and quality advantages of traditional products, we must continue to innovate and break through, launch products and services with distinctive characteristics, and embrace more consumers.

The successful selection of the three brands of the three companies in our city this time can not only effectively enhance the influence of the brand and the economic benefits of brand companies, but also help the city's excellent traditional culture origin in the protection and inheritance and development of the original culture of the city.

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