Deep · Look | Promotion in the province!Why does it become the nation's "sample" in the country?

Promotion in the province! Today (September 13), I saw that the reporters from Suzhou learned from the Suzhou Market Supervision Bureau that the Jiangsu Provincial Market Supervision Bureau and the Jiangsu Provincial Consumer Protection Commission issued the "Regulations for Returning the Reundence of the Gas Morality in Jiangsu Province" in the form of a standardized document, requiring Adhering to the principles of "government advocacy, voluntary enterprises, and commitment to be restricted", there is no reason to return the goods in the province to comprehensively promote the purchase of goods in offline physical stores without reason.

As we all know, as early as the end of April 2020, Suzhou had taken the lead in launching the nationwide online offline shopping without reason to return the goods.

In the meantime, brothers such as Shanxi, Hainan and other brothers competed to communicate and learn.

This time, with the experience of Suzhou as the blueprint, the province's implementation of the "Jiangsu Provincial offline physical stores has no reason to return goods", which has also been affirmed by Suzhou for more than two years, and has achieved results in offline without reason. The "new understanding" of "innovation, validity, and replication" without reason returns.

So, since the implementation of more than two years, what kind of results have been achieved in Suzhou offline without reason? How can it become the "sample" of the whole province and even the whole country? What kind of "Suzhou Plan" can be contributed to the province and even the country?

01

The city is full of "no reason"

The potential of Laguhara is unstoppable

Starting from Jinji Lake in the park, all the way to Qimen to Shiquan Street, Phoenix Street, Shizi Street, passing Suzhou Park, Tong Deli, and finally reaching Guanqian Street. In addition to the sense of crossing from modern times to classical, there are many shop doors on you, the warm "commitment" and the consumption atmosphere that is slowly changing at the same time.

"Ensure the quality of the goods, prevent counterfeit and inferiority", "clearly marked the price, do not engage in price fraud", "strictly follow the list of the list of returns and the return period of the return period" ...

Entering a shop, there is a positive list and negative list with no reason to return the goods in the store. "This method not only gives consumers with peace of mind, but also effectively establishes the brand image for us, and has won‘ returning guests ’for us.” This is a unanimous evaluation of many businesses.

The "stealth" in the unreasonable return service stations and regulation points in the major complexes and streets and alleys has also become the most "warm" existence in the streets and alleys.

"Hello, what can I do to help you?" Entering one of them (no reason to return the service station before), the two young ladies who came on the face of each other sincerely stretched out to you.

As long as it does not affect secondary sales, with the shopping voucher, it should be retreated in accordance with the time limit and category of the merchant's commitment to return.

Of course, if you don't want to face face to face directly, and don't want to go to the service station, just click on the mobile phone and open the "Smart 315" online no reason to return the goods, which can be easily done.

Nowadays, in Suzhou, taking rail transit, you can "refund the ticket without reason", go to the homestay and farmhouse, you can "have no reason to withdraw";

Some production enterprises and factory direct -operated stores in Suzhou can carry out "manufacturers integrated" without reason; offline shopping in the tourism industry can be returned without reason for 30 days; buying health products can be returned without reason; Coupon) You can withdraw the card without reason;

Suzhou has also incorporated the "Satisfied Consumption of the Yangtze River Delta" Different Stores with no reason to return the goods. The first batch of more than 1,600 stores in the first batch of 32 brands in Shanghai and the Soviet Union has achieved no reason to return the goods in different places ...

There is no reason to return offline, from goods to service, from the field of business to production to key industries, and is constantly increasing quality.

02

The first government paid

Five characteristics to escort

Almost overnight, the thousands of trees were blooming. The city's domain is "no reason to return", and this big chess in Suzhou is very "heart".

Let's take a look at a set of data. Since April 26, 2020, Suzhou has taken the lead in launching offline to return offline in the country. As of August 31, 2022, the number of Suzhou City has promised 97,224. The return service completed a total of 11,7160 returns, involving an amount of 50.689 million yuan.

The fire of the stars, the fastness of Liaoyuan, is amazing. Why is it so fast and effective? It is the result of "Time, Geosity, People and".

Make an advantage first. There are paradise, Suzhou and Hangzhou, Suzhou has always been an important tourism and consumer city. In 2004, Suzhou took the lead in the country to carry out safe consumption creation in the country. In 2007, the province was launched. In 2015, the State Administration for Industry and Commerce of the State Administration for Industry and Commerce held a site conference to promote nationwide in Suzhou.

If you change from time to time, you should need to go up. Affected by the epidemic in 2020, under the context of the continuous increase in economic downlink pressure, the importance of expanding domestic demand and promoting consumption, how to optimize the consumer environment and boost consumption confidence have become important issues that drive the economy at the moment. The establishment of the Night Economic Brand of the Suzhou Market Supervision Bureau, taking advantage of the momentum, there is no reason to return offline shopping in the whole region. It continues to improve the consumption supply, consumption environment and consumer rights protection satisfaction, and continuously enrich the creation of "integrity Suzhou · Consumer Paradise".

Of course, the reason why there is no reason to return the goods can have such a large "row", which is also inseparable from the bold innovation of Suzhou.

What I have to mention is "the government's capital contribution". In order to open up the last mile of consumption rights protection, Suzhou and district governments have set up 40 million yuan in the country to set up the "Wu Youjin" in the country for pre -payment, and the merchants will be paid to "Wu Youjin" afterwards. Compared with the traditional practice of establishing a capital pool by a business in the past, it has reduced the burden of merchants and strengthened the government's responsibility for private affairs. There are also two -way empowerment of "Wu You Number Purchase" to achieve deep integration of digital RMB and no reason to return. Both merchants and consumers can use digital RMB consumption and refund. On Suzhou Smart 315, there is also a new renminbi refund function, and the consumer application scenarios of digital RMB on C -end (individual users), B -end (enterprise users), and G (government, institutions) are established. , Realize the full -process closed -loop management.

03

Long -term

Let "return" with "system" can be followed

It is true that this is not a temporary work. The Suzhou Municipal Government has a long -term vision and promotes this "benefit" formation mechanism system, becoming the real long -term "sense of gain" of the people.

Not long ago, under the guidance of the Jiangsu Provincial Market Supervision Bureau, Suzhou formulated the "Suzhou City No Rebate Management Measures" and local standards "Specifications for Offline No Returning Service". A series of rules and regulations such as front list and negative list.

"We must give full play to the role of industry associations, consumer rights protection supervision stations, consumer rights protection volunteers, etc., and strengthen the standardization construction and standardized management of personnel for no reason to return goods service sites to ensure work stability and long -term effects." Suzhou City is assured of consumption creation Yu Dongfeng, the person in charge of the permanent institution.

Realize the three consumption one (the Consumer Protection Office, the Creation Office, and the Consumer Protection Commission) to form a joint force.

The Suzhou Market Supervision Bureau used the opportunity of institutional reform to organically integrate the administrative functions of the Consumer Protection Office, the coordination advantages of the establishment and office, and the role of the Consumer Protection Commission.

"There is no reason to return offline shopping. The Municipal Supervision Bureau is uniformly deployed, and the Consumer Protection Commission is undertaken to create an office participation. By raising the mechanism to form a joint force, it provides a strong support for the rapid and efficient promotion of work." Yu Dongfeng said.

In the next step, Suzhou will take the goal of actively creating the national consumer demonstration cities, accelerate the construction of international consumer center cities, always adhere to the concept of practical practical affairs, continue to optimize the consumer environment, and make every effort to create "government -led, departmental coordination, industry self -discipline, enterprises, enterprises, enterprises, enterprises, enterprises The consumer rights protection pattern of the subject, consumer participation, and media supervision "should be used with better ingenuity, comfortable policy, rest assured system to open up the consumer supply side and the demand side. High -level economic cycle injection more powerful momentum, striving to create a "most beautiful window" for the world to show the modernization of socialism.

- END -