Xi'an Mid -Autumn Festival Tourism is popular this year's small holiday peak, local tourism accounts for 40 % before the epidemic situation

The mighty gold and silver "mech fighters" interact with tourists on the city wall. Chief reporter Li Ming, Photo

On September 12, Ctrip released the "2022 Mid -Autumn Festival Small Holiday Tour Summary Report" (hereinafter referred to as the "Report"). Growth, the Qingming Festival and "May Day" have doubled. In the context of advocating local holidays, the tourists are mainly composed of local surrounding customers, accounting for nearly 50 %. Local scenic spots, theme gameplay and rural homestay orders have increased significantly.

The average price of the Mid -Autumn Festival B & B increased by nearly 30 %

The autumn wind is gently, the autumn and moon are full. For the time being busy daily, the fields of fields, green spaces on the lakeside, and quiet valleys have become a short -term habitat for people, and rural homestays have become the first choice for the Mid -Autumn Festival. The "Report" shows that the searches of homestays reached a peak one week before the festival, and the reservation volume increased by about 10 % compared with the Dragon Boat Festival. Among them, the popularity of rural homestays rose as soon as possible, and the search heat basically returned to the same period of 2021.

This Mid -Autumn Festival, making moon cakes, lanterns, picking fruits and vegetables, rewarding the moon ... The rich activities provided by the homestay are dizzying. According to the data of the "Report", the proportion of the local and surrounding homestay orders in the Mid -Autumn Festival accounted for over 70%, and the surrounding parent -child orders accounted for 22%of the Dragon Boat Festival. Choose a homestay and enjoy the full filling and relaxation of 12 hours a day. s Choice.

It is worth mentioning that, as a representative of the temperature accommodation, the homestay has been favored by many people in the background of short -distance tourism in recent years. , "B & B+X" package is more popular. The platform shows that the average price of the Mid -Autumn Festival homestays increased by 27%year -on -year, and the number of thousand yuan homestay orders accounted for 59%of the Mid -Autumn Festival in 2021. Afternoon tea, event tickets, and group ceremonies have become hot -selling additional products TOP3; experience sticks, suitable for children, meal taste sticks, and homestay owners enthusiastically hospitable, becoming the top four of the homestay praise.

Deng Wen, an expert in "Traveling Pigeon Culture", said that the original division of labor in the tourism industry is breaking, and cross -border integration has become a trend of market development. B & B can become a multi -functional entity cross -border platform for rural tourism destinations. The attempt of the "B & B+Guide" can also increase the service function of the homestay explanation, experience, and peripheral line design. It will increase the interactive and immersive tourism experience scenes of the hostel, and also bring more comprehensive benefits to the homestay. The "B & B Fever" of the small holiday is confirmation.

Cultural activities in various places are wonderful

As one of the four traditional festivals, folk activities of the Mid -Autumn Festival and long holidays are wonderful. The moon worship ceremony, garden clubs, lantern exhibitions, guessing lantern riddles ... cultural activities in various places are "new". Cultural tourism scenic spots also innovate, integrate traditional customs and national style trends, and fill the Mid -Autumn Festival atmosphere. Data show that the number of Mid -Autumn Festival tickets has increased by more than 30 % over the Dragon Boat Festival. Theme parks, mountain scenic spots, historical relics, museums, and zoos become the most popular scenic spots TOP5.

Xi'an Mid -Autumn Festival Hot Scenic Spot: Xi'an City Wall, Huashan, Xi'an Bell Tower, Huaxia Cultural Tourism Ocean Park, Xi'an Happy Coast · Oct1314 Ferris wheel. Among them, the Xi'an City Wall Scenic Area held the national wind gorge patrol and Hanfu interactive garden to enjoy the monthly autumn to enjoy the Mid -Autumn Festival, and the wish of the wishes added a more chic and interesting way to interact.

This year's Mid -Autumn Festival holiday TOP5: Guangdong, Shanghai, Beijing, Xinjiang, Gansu.

Data show that after the epidemic, the proportion of local orders has increased year by year. The proportion of local orders from January to August this year increased by 44%in the same period in 2019 and an increase of more than 50%from the same period in 2019. In this context, increasing the tourism rate and expanding secondary consumption have become the only way to the scenic area. Linking the tourism platform starts from product planning and research and development, and has become a more efficient way.

Autumn travel search heat increases by 342%

In the golden autumn season, the mountains and forests are dyed, and travel has also ushered in the season with colorful gameplay and diverse fun. The "Report" shows that tickets and theme tours in the Mid -Autumn Festival are the most significant categories of the Dragon Boat Festival, with an increase of more than 40 %, showing the rigid demand and market toughness of local activities, personalized experience. Among them, theme parks and camping products have increased their best, with 48%and 53%of the increase, respectively. In addition, the relevant content search popularity of "Autumn You" continued to rise during the Mid -Autumn Festival, and increased by 342%in the same period last week.

It is understood that the reservation before the Mid -Autumn Festival is high and low, and the overall increase in double -digit growth compared to the Dragon Boat Festival, which reflects the strong toughness of the localized leisure tourism market. Opportunities and challenges.

Source: Xi'an Daily

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