Wenzhou introduced 23 measures to support live sale!

The "Three -year Action Plan for the Three -year Action Plan for the Economy of the New E -commerce Economy (Draft for Soliciting Opinions)" (hereinafter referred to as the "Draft for Soliciting Opinions") is publicly soliciting opinions from the society, focusing on the construction of a new e -commerce economy gathering area, strengthening new e -commerce e -commerce companies 23 measures were introduced in the economic ecosystem and the hotspot of the new e -commerce economy IP.

Fully build a "digital reform pioneer market", anchor the "new e -commerce, new air outlet and new track". The important starting point of transformation and upgrading, focusing on strengthening the construction of new e -commerce agglomeration areas, the construction of ecological system, the supply of security systems, the creation of new e -commerce IP hotspots, the development of "new e -commerce+dual -cycle", and the norms of new e -commerce. The new e -commerce economic development system has promoted Wenzhou to one of the most developed cities in the field of international e -commerce economy.

The "Draft for Soliciting Opinions" proposes that by 2025, it will basically complete the investment, incubation and enterprises settled in the core area of ​​the municipal -level new e -commerce economy, and achieve a total of more than 50 billion yuan; There are 12 economic feature gathering areas; 30 new e -commerce parks (bases); 5 well -known new e -commerce platforms, operation centers or incubation centers, 3 new e -commerce companies with a "head" of 1 billion 3 anchors with sales of more than 1 billion yuan, 10 "Internet celebrities" fashion national tide creative team; cultivating 30 local small and medium -sized new e -commerce platforms, 5 million anchors, million and 10 million yuan in sales of new e -commerce sales 4,000 anchors above yuan, 50,000 new e -commerce employees, 100 new e -commerce brands, and 50 autonomous IP IPs in fashion national tide; the new e -commerce turnover in the city reached 300 billion yuan.

According to the "Draft for Soliciting Opinions", in the next three years, our city will build a new e -commerce economic agglomeration zone, strengthen the new e -commerce economy ecosystem, create a hot spot in the new e -commerce economy IP, improve the factor guarantee system, and improve the comprehensive governance system. In terms of content to promote the high -quality development of the e -commerce economy. For example, the construction of a new e -commerce economic agglomeration area, the "Draft for Soliciting Opinions" proposes the construction content including the construction of a county -level new e -commerce economic characteristics gathering area, which requires the creation of Lucheng "new e -commerce+shoe boots and clothing" and Ouhai " New e -commerce economic feature gathering areas such as new e -commerce+glasses locks ", Pingyang" New E -commerce+Pet Pets ", Yongjia" New E -commerce+Teaching Clothing Matching ".

Encourage the enterprises of various industrial agglomeration areas of Wenzhou to carry out "factory live broadcast" to increase the scale of online sales. Support the establishment of the "Internet celebrity" product catalog of Wenzhou series, and create a number of new e -commerce brands with distinctive characteristics, outstanding highlights, high added value, and strong radiation driving force. "Draft for Solicitation of Opinions" also encourages and supports stores, business districts, large commercial supermarkets, comprehensive markets, professional markets, etc. to carry out "new e -commerce+shopping guide" and "new e -commerce" cloud transformation, promote "offline exhibitions, online, online, online, online, online, online, online, online, online, online, online, online, online, online The "operation mode.

In addition, the Wenzhou Wensong E -commerce brand must be created. "Draft for Soliciting Opinions" supports the help of new e -commerce operation models, spreading special cultures such as Yongjia School, Wen Shang culture, and encouraging qualified A -level scenic spots, scenic spots, scenic spots villages, as well as industrial relics, characteristic ecological parks, playgrounds and other places Carry out the "live broadcast+cultural tourism" activity, and create a "net red" consumption experience scene through live tour guide.

Source: Wenzhou Metropolis Daily

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