The Pearl River Watching Understand Guangzhou ｜ Build more surrounding tours into "personalized depth tour"

On the last day of the Mid -Autumn Festival holiday on September 12, the reporter learned on many online travel platforms that as early as the earlier market forecast, local and surrounding tourism became the "protagonist" of the Mid -Autumn Festival this year. Data show that the proportion of local surroundings around the Mid -Autumn Festival in Guangzhou reached 71%. In many cities, the moon -viewing activity activates the local night economy, the folk activities are wonderful, and the local ticket sales are driven. ("Guangzhou Daily" on September 13)

From the perspective of the country, Mid -Autumn Festival tourism is "the most small holiday this year", and local surrounding tourism is the "main tone" of travel. The media quoted the "2022 Mid -Autumn Festival Small Holiday Tour Summary Report" released by Ctrip, stating that the average order volume of the Mid -Autumn Festival tourist days this year has increased from a double -digit increase in the Duanwu, which is more than doubled compared with the Qingming and "May 1". In the context of the exclusive holidays in many places, the tourists are mainly composed of local and surrounding customers, accounting for more than 60 %. Among them, Hangzhou, Guangzhou, Nanjing, Suzhou, Shanghai, Beijing, Zhengzhou, Hefei, Wuxi, and Changsha have become "TOP10" for hot cities around the surrounding cities.

The "main tone" of holiday tourism directly affects the content and form of tourism products. As the senior industry insiders pointed out, unlike long -term travel "travel", local travel is a "lifestyle". Differentiated experience and service capabilities are the core elements of attracting consumers. Taking the continuously heating homestay as an example, it has evolved from the "home and tour" space carrier to the carrier of a complete lifestyle, especially suitable for the "holiday experience" market demand today. In addition, with the fiery Mid -Autumn Festival holiday, the national tide became a new trend at night. In many immersive scenes of Guangzhou Cultural Tourism City, tourists can experience the charm of traditional culture. In the Tianren landscape art park in Conghua District, tourists personally participated in the national tide activities and tried lantern production and dragon dance. With the new form of carrier, the deep integration of cultural tourism has expanded more consumer scenarios.

Mid -Autumn Festival tourism shows the strong toughness of the localized leisure tourism market. According to the data center of the Ministry of Culture and Tourism, during the Mid -Autumn Festival holiday this year, 73.409 million domestic tourism travel across the country was restored to 72.6%in the same period in the same period according to comparable calibers; the domestic tourism revenue was 28.68 billion yuan, and it resumed to 60.6%in the same period of 2019. In general, there is still a lot of room for the next recovery development of the Wen travel industry. Because the "Eleventh" holiday is relatively long, there will be some differences in the tourism market and the Mid -Autumn Festival holiday, which may usher in new growth opportunities and challenges. At present, many people have plans to travel for the "Eleventh", and the number of tourists who have planned to plan small long -term travel are increasing. In this regard, the tourism industry needs to seize the timing and prepare, and to explore the beauty of the local area with greater efforts on the premise of preventing and controlling the normalization epidemic. There is no doubt that there will be more opportunities for innovative development to "deep tour", "quality tour" and "personalized tour".

Text/Guangzhou Daily commentator Yang Bo

Figure/Guangzhou Daily · Xinhua City reporter Mo Weiyan

Guangzhou Daily · Xinhua City editor Hu Jun

- END -