Beijing Huimin Consumption Season launched the theme activity of "Entertainment Touring Beijing" and "Beijing Coordinate Pickup" activity launch

On the afternoon of September 14th, the theme event of the 10th Beijing Huimin Consumption Season "Entertainment Tour the Beijing" and the "Beijing Coordinate Pickup" activity ceremony was launched in October. In October, the Academy of Literature and Literature supported a variety of selection lines with multiple cultural tourism enterprises and online platforms. More than 100 attractions were recommended to cover the 16th district of Beijing and radiate Beijing -Tianjin -Hebei, leading citizens to experience the beauty of Beijing in entertainment.

As one of the six characteristic sectors of Beijing Huimin Cultural Consumption Season, the theme of the "Entertainment Tour the Beijing" theme activity in -depth combination of key hotspots such as the central axis application, the construction of the Grand Canal Cultural Belt, the cultural industry enables rural rejuvenation, and the night economy 3.0 to focus on the new type Cultural tourism consumption, launching main activities such as the Beijing suburbs, the top ten architectural master classrooms, etc., released the Beijing -city coordinate punching map, the Beijing water system map, and the "night Beijing city" activity guide. The three major links of the Beijing Suburban and Entertainment Travel · Huanxin "conducted a centralized promotion of the fine cultural tourism projects, and led the citizens to experience the red riding journey of Xuannan through live broadcast after the event.

Entertainment travel · coordinates to view the new appearance of ancient appearances in Beijing

As a historical and cultural city, the charm of ancient capitals is the biggest feature of Beijing. The cultural consumer season "entertaining the capital" section focuses on presenting the famous victory and former residence on the middle axis, and extended the cultural connotation of the central axis in a field visit. At the same time, innovative attention pays attention to the horizontal lines vertically on the central axis, immersed in the tour of the Yuan, Ming and Qing dynasties, and many representative buildings from the Republic of China, the Republic of China, and the Republic of China, and witnessed the changes of the city of Beijing.

In order to allow the general public and tourists to better understand Beijing and feel Beijing, "Entertainment Tour the Beijing" specially launched the "architectural master classroom". Entering activities of well -known architectural attractions. In addition, the "Beijing Coordinate Pickings Map" is specially launched, which covers a total of 30 punch -in points including the central axis and the building cluster of the cricket area in Beijing. New gameplay of Jingcheng Entertainment Tour.

As the host of this event, the October Academy of Literature on the west side of Yongdingmen Royal Dao site on the middle axis is the "October" literary brand innovation platform owned by Beijing Publishing Group. Relying on its own cultural heritage, combined with strong tourism resources such as mid -axis and Yongdingmen Park, it has developed into a new landmark of Beijing literature. According to Chen Parade, Executive Director, General Manager (President), and Editor -in -Chief of Beijing Arts and Crafts Publishing House Co., Ltd., Beijing Arts and Crafts Publishing House launched the "Book Fragrant Jingcheng · Qi Kujia" "Red Clouds" activity during the cultural consumption season. "This series of activities is based on Beijing Press, a subsidiary of Beijing Publishing Group, and the books involved in Beijing's urban culture as the kernel. According to the relevant content of the book, the theme cycling routes such as red and central axis are designed. The combination of riding and traveling to create a new reading experience of the integration of cultural tourism. After today's theme activities, the Beijing Huimin Consumption Season will also start with the October Literature Institute as the starting point to explore the red and patriotic genes in the Xuannan Club through green riding.

With the formal approval of the "Beijing Middle Axis Cultural Heritage Protection Regulations" this year, it will be implemented from October 1st. It will be opened to the public as soon as the end of the year, and the repair of Zhengyangmen Tower is expected to enter a comprehensive construction stage within the year. According to Guan Zhanxiu, director of the Beijing Central Heritage Protection Center (Beijing World Cultural Heritage Monitoring Center), the newly established Beijing Central Heritage Protection Center (Beijing World Cultural Heritage Monitoring Center) was native Intelligent reconstruction of historical space, in the original historical space, combines digital immersion experience technology, adopts modern Internet communication, to show the predecessor of Zhengyangmen this life, and at the same time launching the "re -walking Zhengyang Gate" activity to allow citizens to come to it. Feel the unique charm of the central axis.

As an important cultural tourist landscape in Beijing, the Line Line starts from the Lu Xun Museum in the west and the Chinese Art Museum in the east. During the cultural consumption season, Yang Jun, general manager of Beijing International Advertising Media Group, said that two research routes around Beijing International Advertising Media Group, Beijing International Advertising Media Group. The Dongcheng Party History Study Traveling route conveys the new youth power, links celebrities' former residences, memorial halls, and experiences red cultural heritage through cycling; Read the ancient capital culture, red culture, Jingwei culture, and innovation culture with historical background, so that culture sharing and ancient building ruins are integrated. During the event, experts and scholars were invited to explain, and the Memorial Hall of the Celebrity's former residence was invited to further enrich the tourist experience of citizens.

At the scene, Liu Yuguang, deputy chief architect of Beijing Architectural Design and Research Institute Co., Ltd., described the experience of updating the second hot power plant in Beijing Tianning Temple. In his opinion, the activation and utilization of the building should be viewed in combination with the overall space of the city. While retaining the historical and cultural heritage, so that the old buildings maintain the symbol of the original industrial culture. , Promote the development of urban planning with a line. In addition, as the sponsor of the "Finding Lekbusier" project, Liu Yuguang is committed to spreading the founding spirit of the founder of modern architecture, Le Kerry, and the filling of the building, art, drama, science and other fields for the updated building after the update The activity content reflects the inspiration and cognition of urban renewal in different industries, and reflects all aspects of citizens' lives. Entertainment Tour · Beijing Suburban Encounter

The scope of entertainment in the capital is far limited to the central urban area. There are more different beauty on the vast suburbs of Beijing. The Beijing Huimin Consumption Season "Entertainment Tour the Beijing" sector has launched a series of activities in the suburbs of Beijing to find the high -quality development of the whole region with culture, inject cultural energy into the revitalization of the countryside, and allow the landscapes of the Beijing suburbs to fill the weekend leisure of the majority of citizens. Time.

Changping is the only intersection in Beijing's "Three Cultural Belt". He is sitting on the world's cultural heritage such as the Thirteen Tombs and the Great Wall of the Guan of the Jiyong. "Regional function. According to Ai Yingying, deputy general manager of Beijing Changping Cultural Tourism Development Group Co., Ltd., in order to further excavate the consumption potential of cultural, tourism, sports, health and other consumption potential to better meet the needs of regional residents' diversification and high -quality cultural consumption needs, Changping The Huimin Consumption Season will launch the "Changping on the Weekend Holidays on the Weekend" on the weekend of Cultural Tourism on September 16th, which will jointly link the Beijing Huimin Consumption Season on September 16. The themes such as Changping and Drama Show have launched a series of activities such as "Fall in Love with Changping" cycling activities, Mid -Autumn Festival Tour Park Market, Outdoor Tent Festival Market, Olympic City Sports Culture Festival, Juyongshan Moon theme event, and third Ming Cultural Festival and other series of activities. Essence

As the "Tourism National Team", the China Youth Tourism actively promotes the high -quality development of the capital culture and tourism. According to Liu Jie, general manager and president assistant of the Travel Service Department of Zhongyue Travel Travel Technology Development Co., Ltd., in 2022, the travel industry was affected by the epidemic, and the tourism market and local travel were the main. The Chinese Youth Brigade followed the trend of cultural tourism, dug in the tourism resources of various districts and counties in Beijing, integrated the hotel, catering, and Internet celebrity punching in the market, and pushed to the market in the form of a package. In addition, in 2022, the "Traveling Campaign" brand was officially released to create an ecosystem of new consumption scenarios for camping. Program. At the same time, the launch of a series of parent -child research activities and products, the winter camp with ice and snow sports themes in winter, summer camps mainly based on outdoor expansion experience, and also launched characteristic tourism with various themes such as non -remaining experiments, red cycling, and hutong nostalgia. product.

Entertainment Tour · Huanxin leads Beijing's travel style

With the continuous enrichment of tourism methods, more and more public cultural resources and cultural elements are transformed into tourism products, and new ideas are explored in various ways, rejuvenating new vitality, and continuously expanding the city's tourism space.

In order to lead the new fashion of Beijing, the cultural consumption season "Entertainment Tour the Beijing" sector has specially launched the map of the Beijing Water System, selects the three tourist routes of the Grand Canal Water System, Liangmaqiao Water System, and the Beijing Royal Cruise Boat from Zizhuyuan to the Summer Palace. for reference. At the same time, in order to respond to the "Night Economy 3.0 Policy", "Entertainment Tour the Beijing" launched a guide to lighting up the "Night Beijing City" activity, focusing on "Beijing Fan", "Fashion Tide", "Cultural Core" and "Science and Technology Core". , Multi -level meet the night consumption needs of Beijing citizens.

Marst, deputy general manager of Xinzhi Exhibition (Beijing) Co., Ltd., said that compared with walking and driving, cycling has more experiences in terms of breadth, depth, and width. The best way to have historical culture and urban style in Beijing. In order to inherit, protect, and use the Grand Canal culture, to accelerate the development of Beijing Sports Tourism, during the cultural consumption season, the Xinzhi Exhibition and the Grand Canal Forest Park launched the "Canal Riding Tour" series of products with the Town of the Grand Canal Park. Food, bombardment, camping, social communication to unlock the autumn outdoor "riding" wonderful experience, appreciate the Beijing cavity and Jingyun along the way, experience the beautiful scenery of the Grand Canal, and return the general public to return to life in a younger, more vibrant and more natural state. Nature. In addition to the Grand Canal Camping+Cycling Line, red research lines, central axis cycling lines and Great Wall routes were also launched.

As the core project of the first batch of national night culture and tourism consumption agglomeration areas, the Liangma River after the navigation is based on the theme of "Youyou Chaoyang-Enjoy Liangma International Style", creating a comprehensive project integrating the "cultural and business travel+technology". Liang Ma River landscape and urban format. According to Wu Sheng, the event planning director of Beijing Waterfront Technology Co., Ltd., the open first -phase route covers 7 points. Relying on the light technology to give the route rich content and scenes, and combined with digital technologies such as immersive projection, it tells about it. The past and present of Chaoyang District and Liangma River. From September 16th to 20th, the Coffee Coffee Cultural Festival on the Liangma River will be opened. Nearly hundreds of coffee and surrounding brands will be air -drop on the shore of the Homa River, bringing thousands of well -known coffee categories around the world. Cultural and creative, brings different styles of coffee flash experience stores with different styles. It is worth mentioning that, as one of the theme activities of "Entertainment Touring Beijing", it is also an important activity of the 7th Beijing October Literature Month of 2022. On the morning of the same day, "Shengshi Han Mo Run's original heart and art symbiosis and art and art The "Fusion" Symposium was held in the October Academy of Literature. Li Keran Painting Academy Dean and famous painter Li Geng; the original editor -in -chief of the China Fine Arts Publishing Society, Lin Yang, Dean of the Kaiming Painting Academy; Han Jingting, a famous writer and artist; professor and doctoral student at Beijing Normal University Yu Dan, director of the Institute of Capital Cultural Innovation and Communication Engineering, Dean of the Institute of Cultural Innovation and Communication Engineering, and Special Researcher of the State Council Counselor; Executive Director, General Manager (President), Chief Editor of Beijing Arts and Crafts Publishing House Co., Ltd. The company's editor -in -chief Liu Qingwen attended.

The 10th Beijing Huimin Consumption Season focuses on new technologies, new scenes, new models, new spaces, new formats, campaign high -quality resources, and the dual -line integration of "more than 20 main activities + 400 boutique market activities" Activity system, jointly ignite the capital consumption feast of the capital, and light up the consumer life of the masses. The general public can learn more about more exciting activities through the official subscription number of Beijing Huimin Consumption Season and the official applet of "Jingcai Culture+".

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