Brand Exchange ｜ Brand Hunan Plan and Leopard Change Education to help the brand strong "Xiang"

Huasheng Online News (text/picture Chen Yiru Shu Dahong) On the morning of September 14, the first batch of experts in the Ministry of Human Resources and Social Security, experts from the Hunan Provincial People's Government, intellectual tank expert, brand Hunan Plan, Mei Renzhong, Changsha Tourism Association Li Qin, the secretary -general of the brand Hunan Planning Organizing Committee, was invited to visit the leopard change education and conduct brand building exchange conferences. Participants include Liu Xian, executive vice president of Hunan Young Entrepreneurs Association, Chairman of Leopard Chair Education, Zhang Liang, brand director of "Nail Visual", and Liu Gen, general manager of "Xinlubang.com".

"Leopard change education focuses on the four -dimensional ecological IP incubation, that is, personal IP, corporate IP, product/industry IP, urban IP." At the exchange meeting, Zhang Liang introduced that Leopard change education is a platform for enterprises to provide brand full factor services. Based on Xinlubang.com as the basic brand design platform, there are more than 300 online designers and more than 4,000 service companies. As a professional brand creative design service team, "Nail Vision" has deeply tapped corporate value, builds corporate brand tone, and solves the problem of corporate brand creativity in targeted. He has served large enterprises such as BP Group, Yanjing Beer, Hema Xiansheng, Country Garden, Hunan Provincial Architectural Design Institute, and Construction Engineering Group.

"Make excellent people better! The mission of leopard changes is to discover excellent founders and projects." Liu Xian said that as a Beijing Leopard Change Business Hunan Innovation Center, Liu Xian has focused on the field of rural rejuvenation, deeply cultivating the three farmers Wo -soil, determined to take root down like a nail, insist on deepening and detailed, and is committed to becoming the preferred brand in brand building in the field of rural rejuvenation. He believes that the key to advancing rural revitalization is talent revitalization, brand revitalization, and education revitalization. In addition, he pointed out that at present, the rural revitalization industry is seriously homogeneous, and it is urgent to carry out brand -oriented upgrades. Through the founder's culture, product culture, and corporate culture, it is necessary to create a unique rural revitalization brand. Liu Xian said that Leopard Change Education hopes to join hands with the "Brand Hunan Plan" to help rural revitalization and jointly promote the "brand Hunan" public welfare project. Good brands must first have good positioning. Public welfare projects will support growth enterprises in all aspects of brand positioning, brand planning, brand design, promotion and communication, and cultural construction.

Yang Zhiqing said that the brand Hunan Plan and Leopard Change Education can cooperate and win -win and empower each other. By gathered high -quality enterprises in the field of rural revitalization, design and upgrade brand VI systems, enhance corporate image, and build county -like brands and head brands. At the same time, the media publicity channels are introduced to integrate resources and shared resources, so that enterprises have obtained and the media gain.

Subsequently, Mei Renzhong introduced the brand's Hunan plan. He said that the brand should be based on the industry, and the brand without industrial support is empty, destined not to last long. If the industry lacks brand building, it will not be able to develop and grow. The development of the Hunan brand is currently facing problems such as "products, no brand, quality, no brand, brand, no quality" and other issues. The brand Hunan plans to use the credibility of authoritative media as a support, and with the strong forces of all parties to solve the need for corporate development needed in the development of enterprises. Fund, talent, strategy, resources, publicity, sales and other issues, through the green channels of policies, funds and enterprises, build a three -dimensional communication system, and build an authoritative, inclusive, resource -based platform. We are targeting the goal of creating "Hunan's Specialty, the most world's crown, and the crown of the world" to grasp the opportunity and implement the work. One step a year is effective every year. Mei Renzhong pointed out that the strategic cooperation between the brand Hunan Plan and Leopard Change Education is very promising. The two parties can solve practical problems for the development of rural revitalization industries through cultural creativity planning and brand promotion.

After the exchange meeting, the two parties reached an agreement on the follow -up direction of the subsequent in -depth cooperation. The two parties will work together on "designing Hunan" activities, brand Hunan Enterprise Assistance Project, and organizing the "Hunan Brand Festival". Brand Development.

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