Xinhua Health ｜ The development of the ginseng market has entered the "e -commerce era"

From retail scattered customers to wholesale markets, from centralized sales to warehousing services, from offline operations to e -commerce live broadcast ... Jilin Province is not only the largest ginseng production base in the country, but also the largest ginseng transaction distribution center in the country. After years of development, the Jilin people's ginseng trading market has not only changed from "guerrillas" to "regular army" step by step, but also developed into information release, warehousing logistics, and financial service platforms.

Ginseng planting in Jilin Province has a history of more than 450 years. After the reform and opening up, the ginseng planting of the planned economy and the unified purchase of unified purchases was released. The purchase of the fields from the field from the field is the first step in the Jilin ginseng market. Due to the original dispersal of the transaction method, the market information of both parties in the transaction is asymmetric, it is difficult to achieve high -quality and high -quality prices. The enthusiasm of participating households to grow high -quality ginseng is not high.

At the end of the 1980s, a large -scale trading distribution center represented by the Wanliang Changbai Mountains of Fusong County, represented by the "Hometown of Chinese Ginseng", began formed.

In the centralized sales model, the price of human cucumbers is gradually open and transparent, and the subject of ginseng management began to pay attention to improving quality, maintaining reputation, establishing an image, and promoting the attractiveness and influence of the ginseng trading market. The raw materials of several people's ginseng market transactions in Ji'an Qinghe have accounted for about 85%of the number of national ginseng transactions, which has promoted the scale and standardized development of the ginseng industry.

In the past few years, for the reality of the short -term preservation period, high warehousing costs, and large market price fluctuations, Tonghua Express and others have begun to explore warehousing, finance and other services, and promote the third step of the Jilin ginseng market.

Tonghua City is the main production area of ​​Changbai Mountain Renxin Core production area. In 2021, the total output value of the people's ginseng industry in the city reached 30 billion yuan, accounting for more than 50%of the output value of the ginseng industry in Jilin Province. At present, Tonghua County Express Town has built a mountain ginseng trading market, fresh ginseng trading market, and a modern constant temperature cold storage. It usually provides storage services for merchants. The product exceeds 10,000 tons, with a market value of more than 2 billion yuan. At the same time, it cooperates with financial institutions to adopt the "warehouse bill mortgage loan" and "unsecured three households joint insurance" models to provide more than 100 merchants with a guarantee loan of 400 million yuan to help people participate in operating entities to improve market resistance.

In recent years, the Jilin people have begun to expand the market with the help of e -commerce. The product sales model is mainly based on physical store sales, and the development of sales models to integrate online and offline sales models to start the fourth step of the development of the ginseng market.

At present, Tonghua Express Ginseng Industrial Park has settled in 716 merchants, and 560 e -commerce companies have issued about 10,000 courier daily. In 2021, the park achieved a transaction value of 6.23 billion yuan.

In the market in Asia's largest people's gangsters, Fusong County Wanliang Changbai Mountain Ginseng Market, many merchants have faced mobile phones to sell their own products. Some people in Wanliang Town participated in more than 2,800 industrial households, driving more than 90%of the local residents to participate in planting, processing, sales and related industries. In order to serve the e -commerce formats such as live broadcast, the optical cable line is built in the market to provide customers with full -coverage 5G networks. Taobao, Jingdong, Douyin, Kuaishou and other e -commerce channels have reached more than 1,300 people. Wanliang Town was rated as "Provincial E -commerce Demonstration Town" and became the first "Taobao Town" in Jilin Province.

According to the "Fourteenth Five -Year Plan" of the Governor of Jilin Governor Baishan Renqi Industry, Jilin Province will make full use of various emerging methods such as e -commerce platforms, online and offline integration, "Internet+" and other emerging methods to explore the use of auction transactions and futures transactions. Strengthen the marketing of ginseng brand and expand the market share of Jilin people. (Reporter Zhou Changqing Wang Xiaolin Changchun report)

Original title: Xinhua Health ｜ The development of the ginseng market has entered the "e -commerce era"

Source: Economic Reference News

Edit: Zhou Zhou

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