"City of Museum": Promote citizen's civilization literacy in the name of the museum

In recent years, traditional Chinese cultural programs have frequently appeared on various media. Among them, programs with museums as the theme have formed a broad and positive influence with their outstanding innovation. For example "Up to the Palace Museum", etc., they lead the customs of different types of programs for such subjects. From documentaries to Jiwanwen blog columns, from long -term records to short video dissemination, these programs are inherited and disseminating the excellent traditional Chinese culture of China, prompting the majority of young people and citizens to actively enter the museum to watch national treasure cultural relics and understand the history of the development of splendid Chinese civilization. Improving citizen's civilization literacy, improving their aesthetic taste and aesthetic ability, play a effective role. Beijing Satellite TV's "City of Museum" is officially launched in July this year under such a widely popular background of a cultural blog. The first season of "City of Museum" was broadcast 8 episodes. Can they open up the new world, form new highlights, and create new value? There is no doubt that this is difficult. However, after watching the film, it was unexpectedly refreshing. In short: New in the form, high in the law, win in employment, is intended to be Qianqiu. Let's talk about ideas from two perspectives.

First, the show won a breakthrough in content with morphological innovation. Although the type of program is still attributed to the cultural interactive reality show of Wenbo to explore the cultural interaction, it has a new path. It is neither the scene of actor's performance, nor the presentation of the content of the dialogue. Methods to enter various important or unique museums in Beijing, open up the horizon, break the limit, and complete the abundant content expression in truth, cleverness, and multi -dimension. The program information is large, professional, and a sense of bringing in, which surprised people to see the unknown multi -dimensional orientation of the Beijing Museum before.

In the program, experts and scholars have obtained special identities through role conversion, or joined the engineering department, or enter the repair room, do ordinary work, talk about work, and seem to fade and dwarf the experts. Discovery and unique comments, showing unusual display in ordinary. By diluting the "special" of the experts and the distance between the audience, find the resonance point of experts and audiences, show the experts' awareness of the museum, convey valuable information, and allow the audience to gain knowledge and inspiration in equality and empathy. It has played a unique cognition and pleasure role in the past, which has also become a highlight of the show and an important guarantee for the success of the show.

Similarly, the host also has role transformation in the program. In each program, the characters are almost different: security, cleaning, and interpreter ... The host turns into employees from different departments. More and larger space for exhibition also gives the audience more diverse information and freshness of the museum. The role of the host and the experts forms interaction and complementarity. The role of information transmission and leakage, while taking into account the demands of both parties.

The content and form are interdependent, causality, and do not care about it. Sometimes the form is content in itself. In the innovation of this program, it is the new world of the content of the form of changes.

Second, the law is high and the intention is far -reaching. Starting from culture, focusing on museums, based on Beijing, discovered Beijing, and fully expand Beijing's literature and explanation, comprehensively show the strength and strength of the capital of Beijing and Wenbo Beijing. The well -known museum feels the pride of Beijing as the city of the museum and the city of culture. People follow the city of the museum to see the charm of ancient capitals and understand the long -term Chinese civilization; by falling in love with the museum, let more cultural relics and cultural heritage live in people's hearts, and evolve the sincere cultural self -confidence and cultural consciousness. In the words of the producer Jing Sisi, "We focus on discovering the unknown stories, the story of the museum, and the story of the museum, so as to entrust the atmosphere of the city of the Beijing Museum and create the museum feelings of the whole society." This simple expression contains far -reaching value demands -affecting people and enhancing people's civilized literacy. When a social person has the feelings of the museum, it will definitely create a more civilized social atmosphere. This is also the profound value of the entire program. When the main creation team strives to achieve this demand in the show, it allows the show to achieve the value of spreading in Qianqiu. As far as I grew up in Beijing and worked in Beijing, I have a special feeling. When I was a kid, the teacher was watching the Forbidden City. When I grew up, I often walked into the museum. However, this show took me into many museums I never knew, and I saw many strange content in the familiar museum. Therefore, this show should be allowed to enter primary and secondary schools, embark on more media platforms, and let it be seen by more people. Because falling in love with the museum is not only a personal hobby, but also a manifestation of a civilized literacy.

Mr. Shan Xiangxiang, who is affectionate and responsible, is the biggest highlight of this show. Because he can organize the expert's true colors with the character experience, it is natural, authentic, and professional, which greatly improves the quality of the program. When he talked about why he was still willing to participate in many cultural and cultural programs after retreating to the second line, he talked about a number: citizens in developed countries averaged about 3-5 times per year each year The per capita cannot be reached once a year. Therefore, he is willing to work for this. In front of my eyes, I present the most common scene when visiting foreign museums -the teachers took the children, sitting on the ground in a famous painting, and carefully explained and focused on watching. It is a scene where long lines are waiting for the entrance. It is gratifying that the country is progressing and citizens are moving forward. The heavy responsibility of the national media platform is on the shoulders. Now more and more high -quality programs with inheritance and dissemination of Chinese excellent traditional culture are broadcast on various mainstream media platforms, and have achieved good communication effects due to their high intentions and pursuing extreme pursuits. It turns out that the national media only adhere to its own clear value demands, and is not blindly taken care of by the market. Only to create an excellent program that satisfies the people. "City of Museum" is also.

(The author is a professor at the School of Journalism and Communication of Peking University, Director of Peking University Television Research Center)

Content source: Literature and Art News on September 14, 2022

WeChat editor: Lu Yimeng

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